Wolf & Badger

July 21, 2021

NY NOW Retail Store Visit Highlight from @amy.atnynow featuring @wolfandbadger Be sure to check out their IG accounts!

I just love a good collective shop and @wolfandbadger is one to see! From their sleek store design, highly intriguing collections, to the lounge vibe downstairs, they had my full attention upon walking in.

W&B is on a mission to ensure that the future of retail is a responsible one, where independent designers are incentivized to manufacture and source sustainably and ethically and that they uphold these values. They want to create a forward-thinking global community built upon the age-old pillars of skill, craftsmanship and quality.

It was great to see a few of our @ny_now friends represented there- Hello @greerchicago! And the team was wonderful, Natalie, Maraya and Sam were all on point. Natalie spoke of the stores mission and then helped me right to my next pair of earrings and multiple greeting cards… of course.

W&B was founded by brothers Henry & George Graham in 2010 with a small boutique in Notting Hill, expanding 2 years later to a second location in Mayfair. With high global demand for independent design, they replicated the physical retail concept in an online platform wolfandbadger.com which takes the effort out of finding and sourcing sustainably and ethically produced jewelry, fashion, accessories, homeware and beauty without compromising on quality and design. All while fostering everything innovative, from avant-garde fashion to store design to business practice to food.

August 08-11, 2021  |  Javits Center