NY NOW Retail Store Visit Highlight from @amy.atnynow featuring @zakkajoyny Be sure to check out their IG accounts!
It was September when I stepped in to this little carnival of fun! @zakkajoyny is an evolution of a collection of vinyl art toys and an eclectic mix of housewares, accessories, bath and body items, socks and stickers webstore turned brick and mortar. Clearly Jenny and her best friends vision of everything they loved aligned with everything that we love too!
But Jenny’s addiction to paper was very noticed when I popped inside. ZAKKA JOY features a large collection of journals, planners, party decorations, art supplies along with all the fun accoutrements like charcoal pencils, funky erasers, highlighters that smell like strawberries and peaches, and some of the best rolling pens you have ever used.
Both Susannah and Jeska were friendly and engaging, talking to everyone who entered and making sure they were … experiencing JOY!
So did you know… Zakka (“Zah-kah”) is a Japanese word, for which there really is no English equivalent? But it means:
Seeing the beauty in something mundane.
Uncategorizable or miscellaneous things.
Everything and anything that improves your home, life and appearance.
Humble, everyday objects that bring their users great satisfaction.
Things that accompany our everyday lifestyle spaces and provide an element of decoration.
Things mixed together with great variety.
Thus: Zakka (thing) + Joy (the feeling when you discover the thing) = Zakka Joy. So the shop really is about is that moment of happy (ahem, “Joy”) you experience when you discover that one thing…or ten!
August 08-11, 2021 | Javits Center