For questions regarding your registration, please call customer service toll free at 864 342 6312.

On-site, fees may apply:

  • Registration is Free for all qualified buyers.
  • Suppliers to the trade may register on-site for $400 and Non-exhibiting Manufacturers may register on-site for $400.
  • Children under the age of 14 may be admitted as guests ($30 admission fee) if accompanied by a registered attendee. Strollers are not permitted on the exhibit show floor at any time.

Please note that only major credit cards are accepted for on-site registrations. Cash will not be accepted.

Members of the trade, you must bring your credentials onsite.

Please allow 10 business days from the time you upload your documentation for your credentials to be reviewed and a confirmation with bar code to be sent to you.

Required Credentials

Why does this show ask for credentials? Why am I pending/why do I need to provide credentials again?

In terms of the registration process, we are constantly reviewing and updating our database to ensure that we’re providing exhibitors with the type of quality buyer base they expect at our market. This includes reclassifying and/or requiring various companies and individuals to demonstrate they are still qualified members of the trade to whom we extend free registration.  We kindly do ask that you upload the requested credentials to complete your registration in the system.

NY NOW is open to the trade only. To attend, you must provide identification to qualify your business, and separate identification to qualify each individual employee from your store or company.

Please bring TWO forms of Company and ONE form of Employee identification. Please note that acceptable Employee identification must be submitted for each registrant. We reserve the right to request additional business identification if deemed necessary. You will also be required to submit proof of your identity when you pick up your badge.

    Acceptable COMPANY identification includes at least TWO of the following:

    • Active website address through which company business can be validated
    • Two recent invoices (both within last 12 months) from industry manufacturers for goods purchased at wholesale/in quantity for a minimum of $1,000
    • Store/commercial lease indicating the type of business. For leases, provide only the first two pages of Store lease stating you are a retail business.

    Manufacturers’ Representatives (multi-line)

    • Provide a list of lines currently being represented at the NY NOW®. You must also provide proof of agreement for at least one of the lines you are representing at NY NOW®.

    Wholesalers, importers, & exporters

    • Provide samples of brochures, catalogs, etc. that show product selection and inventory.

    Interior designers

    • Provide the appropriate certification, professional designation or membership in an industry association

    New businesses only:

    • A letter of Intent from an attorney or bank on official letterhead stating the intent to start a new retail business (this is acceptable for new businesses only).

    Acceptable EMPLOYEE identification includes at least ONE of the following:

    • Employee verification letter on company letterhead from owner or manager stating job status
    • Copy of company credit card with both employee’s and company’s name
    • Copy of company insurance card with employee’s name
    • Copy of Business Card


    How long does it take to be approved?

    • Up to 10 business days from the date the last credential was uploaded


    If I need to remove old employees from my company attendee list, who can I contact?

    • Please send the name of the individual(s) and the company name to attendee customer service. Requests will be completed within 7 business days.


    What if I can’t provide the credentials?

    • This is a trade only event.  Registrants that do not meet the qualifications for attendance may not be permitted a badge.


    What do you do with credentials once reviewed?

    • Due to PCI compliance and data storage, all credentials are permanently deleted upon approval or when the show is transferred to onsite mode.



    1. Attendee grants Emerald the right to use Attendee’s name, image and likeness, including but not limited to any photographs or video taken of you at the show, for marketing purposes.

    2. ATTENTION: Exhibitors and Sponsors at NY NOW may utilize badge scanning in order to follow up with you after the show. Please be aware that by permitting an exhibitor/sponsor to scan your badge, your contact information including address, email, phone & fax will be shared with the exhibitor/sponsor, and NY NOW will no longer be in control of how your information is used. Questions or concerns? Email

    3. Emerald reserves the right to accept, reject or prohibit registration for or attendance at its events at any time for any reason.

    4. Attendee expressly assumes, and releases Emerald and any affiliates from, all risks, claims, damages, losses, costs and expenses, whether or not reasonably foreseeable, associated with, resulting from or arising in connection with Attendee’s participation, presence or sampling of any products at the Event, including, without limitation, all risks of harm, damage, illness (including viruses or illness from any communicable disease or from any sampled products) or injury (including death) to or related to Attendee and his or her person or property.

    5. Attendee expressly agrees to fully comply with appropriate COVID-19 health and safety measures and protocols for attendance at the event, including the requirement to wear face masks at all times and maintain appropriate social distance. If needed, Emerald will have limited face masks available for those attendees who do not bring their own masks to the event. Emerald reserves the right to remove any attendee from the event for failure to adhere to the required COVID-19 health and safety measures and other protocols for attendance at the event.

    6. By agreeing to these Terms and Conditions, you confirm that you have reviewed and agree to the Emerald Privacy Policy. Visit this site:

    Emerald Expositions reserves the right to accept, reject or prohibit registration for or attendance at its events at any time for any reason. To maintain PCI Compliance, be sure to black out the following information prior to sending your credentials: credit card numbers and any government issued ID, Sales, Tax or SSN number.