NY NOW’s goal is always to deliver our community the most compelling opportunities to do business by connecting our brands, designers, makers, and retailers with our hallmark spirit of discovery.

At the same time, we face ongoing pressures and challenges due to the pandemic. While a host of unknowns lie ahead, we do know our community is resilient, has embraced digital engagement, and is eager to come together. Driven by our responsibility to serve your best interests, we regret to announce that we are canceling the in-person Winter 2021 edition of NY NOW, scheduled for February 7 to 10th at the Javits Convention Center in New York City. The NY NOW Digital Market will now become the essential connection point for our community in 2021.

The in-person event is being canceled because of the continuing impact of the COVID-19 pandemic, including current government restrictions on large gatherings and travel limitations. These government restrictions and the current closure of the Javits Convention Center and other regulations imposed in New York City by local government and public health authorities have made it impossible to stage the NY NOW Winter Show in-person.  Read press release

NY NOW launched its Digital Market on Saturday, October 3, with five live show days of discovery, exploration, and content. The cohort of founding Brands + Makers included more than 250 participating with NY NOW for the first time and featured tens of thousands of products made in more than 60 countries. Leading brands on the platform include 54Kibo, Alessi, Areaware, Axiom Glass, Caribbean Craft, etúHome, Kent Stetson Handbags, MADE51, and Swahili African Modern. A full brand list can be viewed here, and a sampling of buyers who are engaging with the Digital Market can be viewed here.

The Digital Market will remain online as an ongoing resource for buyers through the end of 2020 and beyond. It will serve as a means to stay connected and a year-round engagement, discovery, and connection platform that meets buyers’ sourcing and replenishment needs, any time, from anywhere.

In 2021, the Digital Market will be highlighted by the Winter Market Week running between Thursday, January 28, and Wednesday, February 3. The Winter Market Week will feature a full program of content + experiences, show specials, and more.

Visit the NY NOW website to keep up to date on the NY NOW Digital Market and the upcoming Winter 2021 Market Week.

Stay safe, stay healthy


For exhibitor inquiries, please contact your sales representative

For retailer inquiries, please contact us at NYNOWDigital@nynow.com