Know Before You Go

Here’s a checklist to streamline your visit

Confirm that your registration is complete! Once you’ve done so, print or take a screenshot of your registration confirmation email. You’ll need that handy QR code when you check in at the Registration Desk at Javits.
Target exciting brands you want to meet ahead of market: set up appointments via your Attendee Console.
Create your retailer account on Bulletin Wholesale for the full NY NOW experience. This will allow you to not only discover best-in-class brands in person at market, but also online, 365 days a year.
Stock up on business cards.
You’ll likely get a NY NOW tote bag at the event, but make sure to bring your own bag regardless, so you can easily carry any catalogs, handouts, and samples.
Review market layout and map out each day.

Complete your exhibitor badge registration for you and your team via the Exhibitor Hub.
Order General Liability Insurance here.
Print or take a screenshot your registration confirmation email. You’ll need that handy QR code when you check in at the Registration Desk at Javits.
Verify your assigned move-in date and time here. COMING SOON!
Target exciting brands you want to meet ahead of market: use the Connect tool in your Exhibitor Console to set up appointments.
Create business cards and/or sales materials to make it easy for buyers to contact you and place orders after the show. Pro tip: use a free QR code generator to create a QR code that links to your wholesale website, and make sure that’s on your printed materials! Also, many brands forget to include their email address on these materials: don’t let that be you!
Consider renting a scanner to capture leads at your booth for post-show follow-up. Access the order form here.
In addition to bringing your own refillable water bottle and snacks, it also can’t hurt to buy some extra candy or small shelf-stable snacks to offer buyers who stop by your booth. A hungry buyer is never a good thing!
Apply to be a brand on Bulletin Wholesale’s curated online marketplace, where retailers go to discover, shop, and meet best-in-class brands. Brands at NY NOW who are also on Bulletin not only gain in-person exposure, but are also marketed to 26,000+ premium distribution partners who can shop their wares 365 days a year online.

Wear (and bring!) comfortable shoes. We recommend 3 pairs: a comfy shoe (like a sneaker), an elevated flat shoe (like a loafer), and/or maybe a heel if you’re planning to go out in the evening when you leave Javits.
Bring a refillable water bottle and snacks – you won’t be sorry.
Review the market layout and map each day.
Take advantage of our bus shuttle! Check out the shuttle schedule here.
Familiarize yourself with this list of nearby COVID testing sites, so that you’ll be prepared should you need to visit one.