Baby + Child

New York State of Find

A kaleidoscope of culture. An icon of style. A destination that outdoes itself every time. Whether you’re talking uptown sophistication or downtown edge, the New York State of Find is all about what’s new — and what you won’t find anywhere else. Get a first look at the industry’s hottest debuts.

Treasures. Moments. Bonds.

From bath essentials to binkies, top-quality toys to the tiniest expressions of style, your products make moments with small humans extra special. Get them into the hands of more buyers (and then, parents) by participating in the Baby & Child section of NY NOW.

Product Categories

    Accessories + Wearables




    Made in the USA


    Toys + Puzzles

    Nursey Decor



    Sample of types of stores in attendance

    Barnes & Noble

    Marshall Retail Group

    Barstons Childs Play

    Michaels Stores


    Museum of Natural History


    Party City

    EGG New York

    Pink Chicken

    Funky Monkey

    Seed Factory

    Home Goods


    Indigo Books & Music

    The Toy Museum of New York

    Learning Express

    TJX Corporation



    Access to influential buyers with proven purchasing authority. Click here to read our Post Show Report.


    Hold a buyer title


    Are looking for new products


    Say attending NY NOW is extremely important to their business


    Are more likely to purchase a product for their store having seen it at NY NOW

    NYN W23 Sales Deck Map 5 rebrand (1)
    Stephanie Gaspari

    Stephanie Gaspari

    Sales Manager

    Stephanie Gaspari is the Sales Manager overseeing the GIVE section, more specifically the Gift + Stationery, Play USA, and Baby + Child categories. She has been part of NY NOW for over six years where she has had the pleasure of collaborating with leaders both big and small within the gift, stationery, and adolescent industries. She takes pride in forging strong relationships with her clients, utilizing her time to learn and understand one’s business and overall goals. She aims to exceed expectations and help her clients build their brands and gain cult followings. She would be thrilled to connect with you and discover how NY NOW can bring you success! If you are interested in learning more about exhibiting in the Baby + Child section at NY NOW, please email me today at