Exhibitor Referral Program

Help us grow PLAY USA when you refer other Brands + Makers to join the NY NOW Winter Market.

Brands + Makers referring a new exhibitor who confirms for the NY NOW Winter Market will receive the following:

  • $25.00 Pre-Paid Visa Card
  • Two featured product spots in an attendee-facing product preview email
  • One dedicated social media post on NY NOW Facebook, Instagram, Twitter, and LinkedIn
  • Inclusion in one brand spotlight email sent to the NY NOW Buyers and Retailers


In addition, you will also be entered into sweepstakes for the following:

  • Reimbursement for a four-night stay at a hotel provided through the official housing partner, onpeak, up to $1,000.00.
  • All-inclusive digital sponsorship package for the NY NOW Summer 2023 market – valued at $3500. Includes one social media post and one dedicated email to pre-registered attendees. Both promotions are done pre-show to promote your presence at the Summer 2023 market.

Complete the form below to refer new Bands + Makers to the NY NOW Winter Market.

*All referrals should be received by 12/16/2022.

*By completing this form, you agree to the terms and conditions of the referral program

If you have multiple entries or any questions, please reach out directly to Kristen Brady, Business Development Manager at Stephanie.Gaspari@nynow.com