New York State of Find

A kaleidoscope of culture. An icon of style. A destination that outdoes itself every time. Whether you’re talking uptown sophistication or downtown edge, the New York State of Find is all about what’s new — and what you won’t find anywhere else. Get a first look at the gift industry’s hottest debuts, high-end designs and must-have wares. From hip and sleek to eco-chic and artisan-made, the next big things and bestsellers are found here.

Joy. Adventure. Inspiration.

PLAY USA is dedicated to all things fun for kids, babies, and adults. This creative collaboration features a marketplace of toys, games, and trend merchandise and is ideal for shoppers entertaining in their homes or giving as gifts. PLAY USA is designed to capture the spirit of discovery, whimsy, and joy to inspire buyers—allowing them to find a collection that sparks excitement in their store.

Product Categories

Toys + Novelties
Games + Puzzles
Pet Toys
And many more!


Sample of types of stores in attendance

Barnes & Noble Michaels Stores
Barstons Childs Play MoMA
Bloomingdales Party City
CAMP Pink Chicken
Childs Play toys Posman Books
Funky Monkey Target
Home Goods Ten Little
Indigo Books & Music TJX Corporation
Macy’s Toys 4 U
Marshall Retail Group Walmart

Sample brands in the PLAY section

American Bubble Company
Big Mouth
Daron Worldwide Trading
Jeannie’s Enterprises
Juratoys US Corp
Melissa & Doug
NMR Distribution America
Professor Puzzle USA, Inc.
Safari Ltd
Ty Inc.

Access to influential buyers with proven purchasing authority. Click here to read our Post Show Report.


Hold a buyer title


Are looking for new products


Say attending NY NOW is extremely important to their business


Are more likely to purchase a product for their store having seen it at NY NOW

NYN W23 Sales Deck Map 5 rebrand (1)
Stephanie Gaspari

Stephanie Gaspari

Sales Manager

Stephanie Gaspari is the Sales Manager overseeing the GIVE section, more specifically the Gift + Stationery, Play USA, and Baby + Child categories. She has been part of NY NOW for over six years where she has had the pleasure of collaborating with leaders both big and small within the gift, stationery, and adolescent industries. She takes pride in forging strong relationships with her clients, utilizing her time to learn and understand one’s business and overall goals. She aims to exceed expectations and help her clients build their brands and gain cult followings. She would be thrilled to connect with you and discover how NY NOW can bring you success! If you are interested in learning more about exhibiting in the Gift + Stationery section at NY NOW, please email me today at