Play USA

New York State of Find

A kaleidoscope of culture. An icon of style. A destination that outdoes itself every time. Whether you’re talking uptown sophistication or downtown edge, the New York State of Find is all about what’s new — and what you won’t find anywhere else. Get a first look at the gift industry’s hottest debuts, high-end designs and must-have wares. From hip and sleek to eco-chic and artisan-made, the next big things and bestsellers are found here.

Joy. Adventure. Inspiration.

PLAY USA is dedicated to all things fun for kids, babies, and adults. This creative collaboration features a marketplace of toys, games, and trend merchandise and is ideal for shoppers entertaining in their homes or giving as gifts. PLAY USA is designed to capture the spirit of discovery, whimsy, and joy to inspire buyers—allowing them to find a collection that sparks excitement in their store.

Product Categories

Toys + Novelties
Games + Puzzles
Pet Toys
Technology
And many more!

 

Sample of types of stores in attendance

ALBEE BABY CARRIAGE

AMERICAN DREAM

AWESOME BROOKLYN LLC

BABESTA

BABYBLISS

BARNES & NOBLE

BJ S WHOLESALE

BOOK CULTURE

BOWFISH KIDS

BUDDHA BABE CO

BUMBELOU

BURLINGTON COAT FACTORY

BUY BUY BABY

CAMP

CHILDRENS MUSEUM OF MANHATTAN

CHILDRENS MUSEUM OF PHOENIX

CHILDRENS MUSEUM OF TUSCAN

CHILDS PLAY TOYS

COST PLUS WORLD MARKET

COSTCO

CRACKER BARREL

DISCOVERY CENTER MUSEUM

DISCOVERY CHILDRENS MUSEUM

DISCOVERY TOYS

DOUBLE RAINBOW

E.A.T. GIFTS

EGG NEW YORK

FAO SCHWARZ

FIDDLESTICKS

HIP-KID

HOME GOODS

J & S KIDSWEAR / DENNYS

JC PENNY

JOY

KIDDING AROUND

KIDSPACE MUSEUM

KIDSPLAY CHILDRENS MUSEUM

KOHLS

LEARNING EXPRESS

LESTERS

LILLIAN VERNON CORP

LITTLE MOONEY

LOCKWOOD SHOPS

LONG ISLAND CHILDREN’S MUSUEM

LOWERCASE TOYS

LULLABY BABY NY

MACY’S

MAISONETTE

MAPAMUNDI KIDS

MARIGOLD MODERN KIDS

MARRIOTT INTERNATIONAL

MARSHALL RETAIL GROUP

MCNALLY JACKSON BOOKS

MGM RESORT AND CASINO

MICHAELS STORES INC

MOD MAMA

MOD STUDIO

MODERN ART MUSEUM OF FORT WORTH

MULHOLLAND AND SACHS

MUSEUM OF NATURAL HISTORY

MUSUEM OF DISCOVERY AND SCIENCE

NEW YORK HISTORICAL SOCIETY

NORDSTROM

OAK & EVER

OTESAGA RESORT HOTEL

OWEN+SAGE

PACIFIC HISTORIC PARKS

PARTY CITY

PHOENIX ART MUSEUM STORE

PICNIC BROOKLYN LLC

PINK CHICKEN

POSMAN BOOKS

POTTERY BARN KIDS

PUCCIMANULI

PUMPKIN AND BEAN INC.

SAMMY AND NAT WITH FRIENDS

SEED FACTORY

STORKS.COM

STORM KING ART CENTER

TARGET

TAYABABY

TEENY BEE BOUTIQUE

TEN LITTLE

TENEMENT MUSEUM

THE METROPOLITAN MUSEUM OF ART

THE NEW CHILDRENS MUSEUM STORE

THE OLDE WICKER MILL

THE RITZ-CARLTON, NAPLES

THE UMSTEAD HOTEL & SPA

TILDIE’S TOY BOX

TJ MAXX

TOYJOYZ

TOYS 4 U

WALMART

WEST ELM KIDS

WEST SIDE KIDS

WILLIAMS-SONOMA

WILLOW ROAD

ZITOMER

ZULILY

Sample brands in the PLAY section

Aeromax
American Bubble Company
Big Mouth
Daron Worldwide Trading
FCTRY
Folkmanis
Iscream
Jeannie’s Enterprises
Juratoys US Corp
Melissa & Doug
NMR Distribution America
Professor Puzzle USA, Inc.
Punchkins
Safari Ltd
Ty Inc.

Access to influential buyers with proven purchasing authority. Click here to read our Post Show Report.

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Hold a buyer title

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Are looking for new products

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Say attending NY NOW is extremely important to their business

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Are more likely to purchase a product for their store having seen it at NY NOW

Attendee Stats
Stephanie Gaspari

Stephanie Gaspari

Sales Manager

Stephanie Gaspari is the Sales Manager overseeing the GIVE section, more specifically the Gift + Stationery, Play USA, and Baby + Child categories. She has been part of NY NOW for over six years where she has had the pleasure of collaborating with leaders both big and small within the gift, stationery, and adolescent industries. She takes pride in forging strong relationships with her clients, utilizing her time to learn and understand one’s business and overall goals. She aims to exceed expectations and help her clients build their brands and gain cult followings. She would be thrilled to connect with you and discover how NY NOW can bring you success! If you are interested in learning more about exhibiting in the Gift + Stationery section at NY NOW, please email me today at stephanie.gaspari@nynow.com.