Play USA
New York State of Find
A kaleidoscope of culture. An icon of style. A destination that outdoes itself every time. Whether you’re talking uptown sophistication or downtown edge, the New York State of Find is all about what’s new — and what you won’t find anywhere else. Get a first look at the gift industry’s hottest debuts, high-end designs and must-have wares. From hip and sleek to eco-chic and artisan-made, the next big things and bestsellers are found here.
Joy. Adventure. Inspiration.
PLAY USA is dedicated to all things fun for kids, babies, and adults. This creative collaboration features a marketplace of toys, games, and trend merchandise and is ideal for shoppers entertaining in their homes or giving as gifts. PLAY USA is designed to capture the spirit of discovery, whimsy, and joy to inspire buyers—allowing them to find a collection that sparks excitement in their store.
Product Categories
| Toys + Novelties Games + Puzzles Pet Toys Technology And many more! |
Sample of types of stores in attendance
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ALBEE BABY CARRIAGE AMERICAN DREAM AWESOME BROOKLYN LLC BABESTA BABYBLISS BARNES & NOBLE BJ S WHOLESALE BOOK CULTURE BOWFISH KIDS BUDDHA BABE CO BUMBELOU BURLINGTON COAT FACTORY BUY BUY BABY CAMP CHILDRENS MUSEUM OF MANHATTAN CHILDRENS MUSEUM OF PHOENIX CHILDRENS MUSEUM OF TUSCAN CHILDS PLAY TOYS COST PLUS WORLD MARKET COSTCO CRACKER BARREL DISCOVERY CENTER MUSEUM DISCOVERY CHILDRENS MUSEUM DISCOVERY TOYS DOUBLE RAINBOW E.A.T. GIFTS EGG NEW YORK FAO SCHWARZ FIDDLESTICKS HIP-KID HOME GOODS J & S KIDSWEAR / DENNYS JC PENNY JOY KIDDING AROUND KIDSPACE MUSEUM KIDSPLAY CHILDRENS MUSEUM KOHLS LEARNING EXPRESS LESTERS LILLIAN VERNON CORP LITTLE MOONEY LOCKWOOD SHOPS LONG ISLAND CHILDREN’S MUSUEM LOWERCASE TOYS LULLABY BABY NY MACY’S MAISONETTE MAPAMUNDI KIDS MARIGOLD MODERN KIDS |
MARRIOTT INTERNATIONAL MARSHALL RETAIL GROUP MCNALLY JACKSON BOOKS MGM RESORT AND CASINO MICHAELS STORES INC MOD MAMA MOD STUDIO MODERN ART MUSEUM OF FORT WORTH MULHOLLAND AND SACHS MUSEUM OF NATURAL HISTORY MUSUEM OF DISCOVERY AND SCIENCE NEW YORK HISTORICAL SOCIETY NORDSTROM OAK & EVER OTESAGA RESORT HOTEL OWEN+SAGE PACIFIC HISTORIC PARKS PARTY CITY PHOENIX ART MUSEUM STORE PICNIC BROOKLYN LLC PINK CHICKEN POSMAN BOOKS POTTERY BARN KIDS PUCCIMANULI PUMPKIN AND BEAN INC. SAMMY AND NAT WITH FRIENDS SEED FACTORY STORKS.COM STORM KING ART CENTER TARGET TAYABABY TEENY BEE BOUTIQUE TEN LITTLE TENEMENT MUSEUM THE METROPOLITAN MUSEUM OF ART THE NEW CHILDRENS MUSEUM STORE THE OLDE WICKER MILL THE RITZ-CARLTON, NAPLES THE UMSTEAD HOTEL & SPA TILDIE’S TOY BOX TJ MAXX TOYJOYZ TOYS 4 U WALMART WEST ELM KIDS WEST SIDE KIDS WILLIAMS-SONOMA WILLOW ROAD ZITOMER ZULILY |
Sample brands in the PLAY section
Aeromax
American Bubble Company
Big Mouth
Daron Worldwide Trading
FCTRY
Folkmanis
Iscream
Jeannie’s Enterprises
Juratoys US Corp
Melissa & Doug
NMR Distribution America
Professor Puzzle USA, Inc.
Punchkins
Safari Ltd
Ty Inc.
Access to influential buyers with proven purchasing authority. Click here to read our Post Show Report.
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Hold a buyer title
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Are looking for new products
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Say attending NY NOW is extremely important to their business
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Are more likely to purchase a product for their store having seen it at NY NOW
Stephanie Gaspari
Sales Manager
Stephanie Gaspari is the Sales Manager overseeing the GIVE section, more specifically the Gift + Stationery, Play USA, and Baby + Child categories. She has been part of NY NOW for over six years where she has had the pleasure of collaborating with leaders both big and small within the gift, stationery, and adolescent industries. She takes pride in forging strong relationships with her clients, utilizing her time to learn and understand one’s business and overall goals. She aims to exceed expectations and help her clients build their brands and gain cult followings. She would be thrilled to connect with you and discover how NY NOW can bring you success! If you are interested in learning more about exhibiting in the Gift + Stationery section at NY NOW, please email me today at stephanie.gaspari@nynow.com.