PLAY USA
New York State of Find
A kaleidoscope of culture. An icon of style. A destination that outdoes itself every time. Whether you’re talking uptown sophistication or downtown edge, the New York State of Find is all about what’s new — and what you won’t find anywhere else. Get a first look at the gift industry’s hottest debuts, high-end designs and must-have wares. From hip and sleek to eco-chic and artisan-made, the next big things and bestsellers are found here.
Joy. Adventure. Inspiration.
PLAY USA is dedicated to all things fun for kids, babies, and adults. This creative collaboration features a marketplace of toys, games, and trend merchandise and is ideal for shoppers entertaining in their homes or giving as gifts. PLAY USA is designed to capture the spirit of discovery, whimsy, and joy to inspire buyers—allowing them to find a collection that sparks excitement in their store.
Product Categories
Toys + Novelties Games + Puzzles Pet Toys Technology And many more! |
Sample of types of stores in attendance
Barnes & Noble | Michaels Stores |
Barstons Childs Play | MoMA |
Bloomingdales | Party City |
CAMP | Pink Chicken |
Childs Play toys | Posman Books |
Funky Monkey | Target |
Home Goods | Ten Little |
Indigo Books & Music | TJX Corporation |
Macy’s | Toys 4 U |
Marshall Retail Group | Walmart |
Sample brands in the PLAY section
Aeromax
American Bubble Company
Big Mouth
Daron Worldwide Trading
FCTRY
Folkmanis
Iscream
Jeannie’s Enterprises
Juratoys US Corp
Melissa & Doug
NMR Distribution America
Professor Puzzle USA, Inc.
Punchkins
Safari Ltd
Ty Inc.
Access to influential buyers with proven purchasing authority. Click here to read our Post Show Report.
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Hold a buyer title
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Are looking for new products
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Say attending NY NOW is extremely important to their business
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Are more likely to purchase a product for their store having seen it at NY NOW


Stephanie Gaspari
Sales Manager
Stephanie Gaspari is the Sales Manager overseeing the GIVE section, more specifically the Gift + Stationery, Play USA, and Baby + Child categories. She has been part of NY NOW for over six years where she has had the pleasure of collaborating with leaders both big and small within the gift, stationery, and adolescent industries. She takes pride in forging strong relationships with her clients, utilizing her time to learn and understand one’s business and overall goals. She aims to exceed expectations and help her clients build their brands and gain cult followings. She would be thrilled to connect with you and discover how NY NOW can bring you success! If you are interested in learning more about exhibiting in the Gift + Stationery section at NY NOW, please email me today at stephanie.gaspari@nynow.com.