Why Attend
SF NOW is an exciting new market that extends the NY NOW brand to the West Coast.
Co-located with *Noted, The Greeting Card Expo, these two complementary events answer the need for a fresh, curated atmosphere where brands, makers, retail buyers, and sales reps in this region can forge new relationships, place orders, see what’s trending, share stories and celebrate community!
SF NOW will be at the unique and vibrant Fort Mason Center for Arts & Culture, located by the water between Aquatic Park and Marine Green in San Francisco, CA. The event will take place on April 27 and 28, 2023.
Thank you see you next year April 27-28, 2023
Hotel Information
SF NOW negotiates special room rates with the most convenient hotels to make your trip affordable. We encourage all attendees and exhibitors to take advantage of the special discounts by booking your rooms through our official housing company, onPeak.
Health + Safety is our top priority
The health and safety of our exhibitors, attendees and staff remains our top priority Please read our Health and Safety guidelines.
Find brands and makers in these and related lifestyle categories!

Gift Wrappings and specialty partyware
Decorative home and small tabletops
Gourmet and Kitchen
Desktop – Organizers, writing utensils, office décor and lighting
Children’s specialty toys/games
Journals, planners, calendars
Men’s specialty gifts
Personal Accessories
Teach Tools