Keep Small Businesses Alive.

Join the movement

We want to put your brand
in the spotlight!

NY NOW® Brand Spotlights provide a unique opportunity to reach more than 60,000 buyers via email and more than 83,000 impressions on social media with a feature that shares your amazing products, and the story behind your brand.

This is your opportunity to be seen and be heard. Educate buyers about your company and your products so they can learn about you!

Take the 15 Percent Pledge

Recognizing that black people make up 15% of the
U.S. population, the 15 Percent Pledge is a campaign that asks retailers to dedicate at least 15% of their shelf space and merchandising mix to black-owned brands. We’ve sourced a list of amazing black-owned businesses for you to discover, including existing NY NOW and emerging brands– click here.

Check back frequently as our list continues to grow and follow NY NOW on social media for our featured Brand Spotlights.


Resources NY NOW provides to support the movement

Expore the culture

African American Museum in Philadelphia

National Civil Rights Museum

Negro Leagues Baseball Museum

The National Voting Rights Museum and Institute

New Orleans African American Museum

National Underground Railroad Freedom Center

National Great Blacks In Wax Museum

Northwest African American Museum

Charles H. Wright Museum of African American History

National Museum of African American History and Culture