Beauty + Wellness

New York State of Find

A kaleidoscope of culture. An icon of style. A destination that outdoes itself every time. Whether you’re talking uptown sophistication or downtown edge, the New York State of Find is all about what’s new — and what you won’t find anywhere else. Get a first look at the gift industry’s hottest debuts, high-end designs and must-have wares. From hip and sleek to eco-chic and artisan-made, the next big things and bestsellers are found here.

Bath. Body. Soul

The Beauty & Wellness section offers buyers an unforgettable sensory experience, filled with handmade soaps and rich scrubs for every skincare devotee, candles, and diffusers in the most adored aromas — and opportunities to immediately place orders with the people behind these feel-good products.

Product Categories

Fine Fragrance Men’s Grooming
CBD Natural Health Products
Apothecary Gifts Beauty
Bath & Body Wellbeing + Self-Care
Skincare Energy Healing + Ritual Gifts
Home Fragrance  Wellness
Spa Accessories Aromatherapy And many more!

Sample of types of stores in attendance

Anthropologie Maxaroma
Bath and Bodyworks MGM Resort and Casino
Bigelow Chemists Rue / Guilt Group
Bloomingdales Shen Beauty
Clinique The Conservatory NYC
FabFitFun The Hudson Group
Glosswire Uncommon Goods
Glossybox USA Verishop
L Brands Woo Skincare & Cosmetics
Marshall Retail Group Zitomer

Sample brands in Beauty and Wellness

Pinch Me Therapy Dough
The Good Patch
The Scent House
Daily Burn Candle
Bliss Bracelets

Indienow Incubator

Beauty & Wellness offers GIVE Next – Providing first-time brands and brands establishing themselves at wholesale the opportunity to showcase their products in a staged destination that captures buyers’ attention. To learn more please contact Kim Cook at

Learn more

Access to influential buyers with proven purchasing authority. Click here to read our Post Show Report.


Hold a buyer title


Are looking for new products


Say attending NY NOW is extremely important to their business


Are more likely to purchase a product for their store having seen it at NY NOW

NYN W23 Sales Deck Map 5 rebrand (1)