Hi there,

The Winter 2024 Market kicks off tomorrow, February 4, and we couldn’t be more excited to bring together brands, designers, and buyers in the retail capital of the world as we celebrate 100 years of NY NOW!

Some helpful tips: 

• Arrive early. Registration opens at 8:00am each day, and the show floor opens at 9:00am. Be one of the first to arrive each day to ensure you grab your free 100 years tote bag and milestone button!
• Shop exhibitors online before, during, and after the show by creating your retailer account on Bulletin Wholesale, the platform powering NY NOW Online. (Time saving tip! Make sure you sign up AND apply for net terms on Bulletin before you arrive. That way, you’ll be able to start shopping and optimize your time on the show floor.)
• There's a map for that! Looking for a full scope of the show floor? View our Market Layout. Interested in a deeper breakdown so you can hone in on exactly what you're looking for? Check out our Neighborhood Map. Want to see the newest brands in the biz? Here's our Incubator Map. (We have maps in our Printed Directory, of course, but keep these links handy so you can zoom in on your own device! We'll also have QR codes around that you can scan).
• Keep an eye on your email – we'll be announcing EXCLUSIVE online show-specific promos at market and via email, for attendees only! (Hint: Fill up your shopping cart on NY NOW Online now, and wait to check out until you grab the codes 😉).

Finally, be sure to take advantage of free educational content and promotional assets on our Buyer Tools page.

Tomorrow’s day one – and we have BIG things planned. Take a look at some market happenings below. 

Market Hours: 

9:00 a.m.–6:00 p.m. 

Market Happenings: 

Panel: Understanding the New and Evolving Retail Consumer: Trends and Insights

Time: 1:30 p.m. | Location: Content Lounge 

Panel: Unlocking Growth Opportunities in Retail: Leveraging Growth Categories 

Time: 2:30 p.m. | Location: Content Lounge 

RSVP for all of these sessions and more by clicking here! 
*Pro-tip: When selecting your sessions, make sure you opt in to receive onsite SMS reminders from us throughout the event – it’s the best way to stay organized and make sure you don’t miss a thing. 

We can't wait to see you tomorrow! 

The NY NOW Team 

P.S. While you're at the show, make sure you visit Curve, happening February 4-6, right in Javits! Your NY NOW badge gets you FREE entry to explore intimate apparel, loungewear, shapewear, PJ's, activewear, and swim right in Javits, during the NY NOW. Click here to learn more!