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SHOW INFORMATION
The NY NOW Show is open to industry professionals only, as well as press. Show attendees are qualified wholesale buyers or interior design professionals of gift, home and lifestyle products. Buyers represent a wide range of businesses from department stores and independent retail shops to e-commerce retailers, museums, buying associations, to interior design and architecture firms, and more.
Who Exhibits at NY NOW?
Exhibitors at NY NOW are manufacturers, distributors and makers of gift, home and lifestyle products intended for resale by attending retailers and interior designers. The product offering ranges from industry leading brands to emerging brands to handmade designers and makers from across the World.
What are the show dates for NY NOW?
The NY NOW Winter 2027 Show will be held January 31–February 2, 2027.
The NY NOW Show is located at the Jacob K. Javits Convention Center, 429 11th Ave, New York, NY 10001.
Winter 2027 Show: January 31–February 2, 2027 (Sunday–Tuesday)
Hours: January 31–February 1, 2027 9:00 am to 6:00 pm
February 2, 9:00 am to 5:00 pm
Hotel reservations can be made online through the Hotel & Travel section of the NY NOW website.
The Javits Center website has information about transportation and parking, so click here for details.
Show Rules & Regulations
Children under the age of 16 may be admitted as guests (for a $65 admission fee) if accompanied by a registered attendee. Please note that neither strollers nor rolling bags are allowed in the exhibit areas.
NYNOW is a B2B tradeshow open to qualified members of the trade. Non- Guest passes can be requested by an approved buyer emailing registration@nynow.com. If approved, guest passes carry a $300 fee per pass.
Service animals, as defined by the ADA, are welcome at Javits Center. A service animal is defined as any dog that is individually trained to do work or perform tasks for the benefit of an individual with a disability. Personal pets and animals that provide only comfort, emotional support, or companionship do not qualify as service animals. Beginning on March 15, 2011, only dogs are recognized as service animals under titles II and III of the ADA.
Electric scooters are available for rent at the Javits Center by contacting the Security and Safety Solutions Department at (212) 216-2196 or by placing an order online through the JAKE system here.
Manually operated wheelchairs are also available but cannot be reserved. Upon arrival, visit the Concierge Desk in the Crystal Palace or ask a Public Safety Officer for assistance. A photo ID is required and will be returned when the wheelchair is returned.
The Javits Center campus features sidewalk ramps, automatic doors at all street levels, accessible restrooms, and elevators. For questions, contact the Command Center at 212-216-2196.
Unauthorized photography or video recording is not allowed on the Market Floor or in seminar rooms at the NY NOW Show without prior permission from the exhibitor or speaker.
Violators will be removed from the show and may be denied entry to future NY NOW events.
Please visit our Obtaining a Visa page for more information.
In order to maintain the safety of both people and product at our show, oversized bags such as luggage pieces, rolling bags of any kind, and strollers are NOT allowed on the show floor. The Javits Center offers Coat & Bag check in the Crystal Palace to safely store belongings while on the show floor.
registration & credentials
NY NOW is open to the trade only. To attend, you must provide identification to qualify your business and separate identification for each individual employee from your store or company.
NY NOW Show Management constantly reviews and updates our database to ensure that we’re providing exhibitors with the top-quality buyers they expect at our market. This includes reclassifying and/or requiring various companies and individuals to demonstrate they are still qualified members of the trade to whom we extend free registration. You are required to upload the requested credentials to complete your registration. Read more about required credentials on our qualifications page.
When will I receive my badge?
Once your registration has been confirmed, you will receive a confirmation email with a QR code that can be printed and brought to the show or scanned directly from your phone to receive your badge. Registration terminals are located in the Crystal Palace.
QR codes are also re-sent the Friday before the show’s Opening Day.
Registration is now open for the NY NOW Winter Show, taking place January 31–February 2, 2027 at the Jacob K. Javits Center. Click HERE to register.
Friday, January 29 – 8:00 am – 6:00 pm
Saturday, January 30 – 8:00 am – 6:00 pm
Sunday, January 31 – 7:00 am – 6:00 pm
Monday, February 1 – 8:00 am – 6:00 pm
Tuesday, February 2 – 8:00 am – 5:00 pm
Please email the individual’s name and company name to our Customer Support team at registration@nynow.com. Requests are completed within seven business days.
exhibitor information & links
You may set up and dismantle your own booth up to 250 square feet without union labor, provided the staff used are full-time employees of the exhibiting company and the work can be completed without tools or fasteners.
Please contact T3 to order any booth setup labor. We strongly recommend placing labor orders prior to the show to take advantage of advance discount rates. Refer to the Exhibitor Services Manual for discount deadline dates.
For more detailed labor guidelines at the Javits Center, visit here.
Unlike most shows, material handling/drayage of crated and skidded materials is included in your booth fee. This includes unloading of freight, delivery to your booth, handling of empty containers to and from storage, and removing material to outbound carriers. Loose uncrated or unskidded items may be charged a material handling fee.
For exhibitors arriving in smaller private vehicles, the show offers complimentary porter service to transport goods to your booth. For larger private vehicles, you can use the material handling services mentioned above.
If you choose to unload your vehicle yourself, you may use two-wheeled hand trucks only or items you can carry by hand. Four-wheeled carts are not allowed.
Vehicles must not remain parked longer than 45 minutes and must be attended at all times. Vehicles larger than a sprinter van must check in at Driver Check-In.
Booth inclusions vary by package. View Booth Packages here All booth packages do receive complimentary material handling/drayage of crated/skidded materials, booth vacuuming for opening morning, exhibitor-dedicated wifi, and lead retrieval through the official show app. For more details, refer to the Exhibitor Services Manual or contact your sales representative.
Each exhibitor and Exhibitor Appointed Contractor (EAC) must carry general liability insurance, automotive liability (if applicable), and workers’ compensation coverage. Full requirements are listed in the Exhibitor Services Manual.
Additional insured must include: Rockview Management Group, NY NOW , T3, and the Jacob K. Javits Convention Center.
If your current insurance does not meet requirements, coverage may be purchased through the Marsh Total Event Exhibitor Insurance Program. Exhibitors need to submit a valid certificate of insurance prior to setting up their booth.
The Exhibitor Services Manual includes all of the deadlines and information needed to exhibit at NY NOW including show rules and regulations, forms, move-in/Move-out details, shipping information, and much more. A new manual is created for each show. Access the Winter 2027 Exhibitor Services Manual (coming soon).
Exhibitor registration is done directly in your Exhibitor Hub. We highly recommend registering in advance to avoid delays when you arrive on-site. All badges will be picked up on-site with a photo ID.