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The NY NOW® Winter 2024 market will be located at the Jacob K. Javits Convention Center, August 4–7, 2024.

The NY NOW® Market is located at the Jacob K. Javits Convention Center, 655 W 34th Street, New York City.

Yes, absolutely. Here’s a dedicated page of our recent features, and here are some of our internal press releases.

At the bottom of our Why Exhibit page, you’ll find a section that says “Press That Attends,” where you can get a sense of our recent press attendees.

Panels & Workshops: Each market, we put together a series of thought-provoking panels featuring industry experts, trendsetters, and visionaries, providing you with a deeper understanding of the ever-evolving market landscape.

Activations: Listening and learning at panels and workshops is crucial, but what about learning how some of our incredible brands make their products, or celebrating together with a toast?! Participate
in interactive showcases and live demos led by skilled artisans, raise a glass with your fellow exhibitors at our happy hours, and more.

Tours & Presentations: Led by industry insiders, our tours provide expert commentary and context, revealing the stories behind the products and the inspirations that drive their creators.

For a sample of our Summer 2023 event programming, browse our Market Happenings page.

Stay tuned for an official answer about shuttle services for our Winter 2024 Market.

Get driving directions to the Jacob K. Javits Convention Center.

Absolutely! We’re a team made up of many New Yorkers who are proud to put together a map and list of the hottest spots every season. Here’s our latest one, published for our Summer 2023 Market.

Electric scooters are available for rent at the Javits Center by contacting the Security and Safety Solutions Department at (212) 216-2196 or you can also place an order online by visiting the online ordering system, JAKE HERE.

Manually operated wheelchairs also are available, but they cannot be reserved. Upon arrival, please visit the Concierge Desk in the Crystal Palace or ask a Public Safety Office for assistance in securing a wheelchair. You will be required to leave a photo ID which will be returned when you return the wheelchair.

The Javits Center campus features sidewalk ramps, automatic doors at all street levels, restrooms, and elevators accessible for persons with mobility impairments. If you have any questions, please contact the Command Center at 212-216-2196.

In an effort to protect our exhibitors and speakers, unauthorized photography or video recording is not allowed on the Market Floor or in seminar rooms at the NY NOW® Market without first obtaining permission from the exhibitor or speaker.

Violators will be ejected from the show and may be denied entry to future NY NOW® events and/or be prosecuted.

Please visit our Obtaining a Visa page for more information.

Upon receiving a confirmation email confirming that your credentials were accepted, please print out the confirmation email and bring it with you to the show. On-site, take your email confirmation to the nearest registration terminal to get your badge and lanyard.

Registration terminals are located in the Crystal Palace.

Registration is free for all qualified buyers. Read more on detailed pricing information to attend the NY NOW® Market.

You can register online via the register button for the NY NOW Winter Market taking place February 4-7, 2024 at the Jacob Javits Center.

Upon receiving a confirmation email confirming that your credentials were accepted, please print out the confirmation email and bring it with you to the show. On-site, take your email confirmation to the nearest registration terminal to get your badge and lanyard.

Registration terminals are located in the Crystal Palace.

We highly recommend registering you and those working in your booth during market days in advance to avoid delays when you arrive on-site. Registration will be open in the Crystal Palace to obtain your exhibitor badge and/or register additional staff.

On-site Registration opens one hour before the Market start time each day. Registration hours in the Crystal Palace are as follows:

Sunday, February 4, 2024: 8 am – 6 pm

Monday, February 5, 2024: 8 am – 6 pm

Tuesday, February 6, 2024: 8 am – 6 pm

Wednesday, February 7, 2024: 8 am – 2 pm

Registration fees are non-refundable.

Please send the name of the individual(s) and the company name to our wonderful Customer Support team at support@nynow.com. Requests will be completed within 7 business days of receipt.

Whether you’re a first-time exhibitor or a seasoned pro, we’ve built out this Exhibitor Education page to offer a wealth of information, tips, and insights that will help you make the most out of your NY NOW experience. From pre-event planning to post-event follow-up, we’ve got you covered with tons of valuable content, including marketing and branding resources, booth design and merchandising tips, social media strategies, plenty of webinar recordings, and so much more.

We’re committed to helping you achieve your business goals, and we’re excited to partner with you on your journey to success at our events!

The Exhibitor Services Manual is your destination for key in-person event details, including show rules and regulations, mandatory forms, and order form deadlines for ordering services through NY NOW® approved vendors. This manual is accessible at least two months in advance of each market.

Summer 2023: Click here for the full version; here for an abridged version, and here if you’re a Bulletin Incubator exhibitor.

Freeman Online Ordering Form: COMING SOON.

You will pick up your badge and lanyard on-site at the Will Call Registration counters marked “Registered? Print Badge Here” in the Crystal Palace.

If you need to register on-site or need to make changes to your registration, you can do this on-site at the Registration counters in the Crystal Palace lobby. Badges will not be mailed.

Exhibitor Registration can be done online via the Exhibitor Console. Exhibitors will be notified by email when registration opens for badges. You may elect to email exhibitor badge confirmations which include a barcode that will enable you to print your badge onsite. Note that all badges must be picked up on-site with photo ID.

We encourage all exhibitors to complete set-up work during scheduled hours when all staff is available for immediate assistance, and electricity is turned on for the booths. If you think you may need extra time, check with your assigned operations or floor manager on site each day of set-up to find out what time the building will shut down, but plan to work within the scheduled hours as additional time is not guaranteed. See your current set-up manual for more information.

For security reasons, we cannot allow exhibitors to enter or leave and re-enter the exhibit hall after-hours. You must be in your booth by the close of normal access hours, in order to stay late for continued set-up. Exhibitors remaining after-hours to work on their booth are also required to stay in their booth and not wander the floor or perform set-up work falling under the labor. Late access on show days will not be allowed except for in-booth functions that have been approved in advance of the market.

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You are allowed to set-up and dismantle your own booth up to 250 square feet without union labor, provided the staff utilized is full-time company personnel of the exhibiting company and the work can be done without tools NEW ADD- or fasteners.

Please contact to Freeman to order any booth set up labor. We strongly recommend that you place labor order prior to the show to take advantage of the advance discount rates. Please see Exhibitor Service Manual for discount deadline dates.

We have two location options to make shipping more convenient.

The first method is to ship your freight in advance to the Freeman Warehouse. Note that storage fees apply. You’ll receive confirmation of receipt and the materials will be waiting in your booth for you when you arrive on-site. Additional information will be available in the Exhibitor Set-up Manual Check out the Exhibitor Resource Page for the manual. The advance shipment address is:

• Freeman Warehouse address for advanced shipments: Company Name & Booth Number(s) NY NOW c/o Freeman 140 Central Avenue, Kearny, NJ 07032

The second method is to ship directly to show site for arrival between the specified dates allotted for the market. Please refer to your target check-in time. The show site shipping address is:

• The shipping address to the Jacob K. Javits Convention Center (JKJCC) is: Company Name & Booth Number(s) NY NOW c/o Freeman Jacob K. Javits Convention Center 655 West 34th Street (12th Avenue & 39th Street)

Please refer to the set-up manual for Advance Shipment and Direct to Show shipping information and deadlines.

The driver check-in (12 avenue and 36 Street on the East side of 12 Avenue) is where all freight must be checked in before it can be delivered to your booth. All delivering carriers must check in at the driver check-in (12 avenue and 36 Street on the East side of 12 Avenue) prior to delivering to the facility. Drivers must check in no later than 2:30pm on the target move-in date to be off-loaded.

Please be advised that certified weight tickets are required when checking into the driver check-in (12 avenue and 36 Street on the East side of 12 Avenue). At the Freeman driver check-in, (12 avenue and 36 Street on the East side of 12 Avenue) all carriers will be assigned an unloading number according to driver check-in time.

Booth inclusions vary by section. Please refer to the Exhibitor Set-up Manual available on the Exhibitor Resources page at least two months in advance of the market, or contact your sales representative.

Order all booth items here. The Set-Up Manual is available on the Exhibitor Resources page at least two months in advance of each market.

NY NOW® Management requires each exhibiting company and Exhibitor Appointed Contractor (EAC) to carry general liability insurance, automotive liability (if applicable), and workmen’s compensation coverage. Details will be available in the Exhibitor Set-up Manual.

Additional insured should be listed as follows: Emerald Expositions, NY NOW 2023, Freeman, and the Jacob K. Javits Convention Center.

If you don’t have insurance that meets the requirements, insurance can be procured from the Marsh Total Event Exhibitor Insurance Program with whom a special group rate has been negotiated or your insurance provider. Exhibitors will not be able to set up until we have received your certificate of insurance. Details and access to the March Total Event Exhibitor Insurance program will be available in the set-up manual.

You may not use a 4-wheeled hand truck. 2-wheeled hand trucks are permitted ONLY. Only materials that can be hand-carried by one individual in one trip may be brought into the exhibit hall by an exhibitor. Someone must be available to stay with your vehicle at all times, to avoid being towed and should remain parked for no more than 30 minutes. No exceptions.

All private vehicles larger than a sprinter van must check in at “Driver Check In” on 12 Avenue. Hand-carry move-in assistance will be available on a limited, first-come-first-served basis from the front doors to individual booths. If you have questions, please contact Freeman at 201-299-7575.

For an additional charge, exhibitors with peninsula or island booths that are 400 square feet or larger may have a hanging sign over their booth in most areas throughout the market. Please contact your sales representative if interested in exploring.

Each exhibitor distributing food and/or beverage samples from their booth must receive approval in advance of the market. Samples of packaged food and beverages manufactured and distributed by the exhibitors for the purpose of sales will be permitted. All other distribution of food and beverages must be arranged and purchased with the caterer for the Javits Center: Centerplate.

Phone: 212-216-2400
Email: cpjavitssales@centerplate.com

Please refer to the set-up manual for more information or contact our Operations Team, at 914-421-3344 or email ops@emeraldexpo.com

Certain aisles will be designated as “No Freight” aisles. A “No Freight” aisle must be kept clear at all times of crates and boxes in order for all freight to be delivered in a timely fashion and on target for all booths throughout the market. All crates and skids must be tagged and removed from the exhibit floor no later than 5:00pm the evening before your collection opens. This will allow Freeman and Javits sufficient time to lay the aisle carpet and complete the overall cleaning of the exhibit hall, as well as provide exhibitors the space to complete their booth set up by keeping aisles clear.

There will be no exceptions to this policy. Crates without empty storage stickers will be tagged by the area floor managers or Freeman and removed from the Exhibit Hall – whether full or empty. Empty sticker labels will be available during set-up hours at your nearest Freeman service desk.