What are the Winter 2024 market dates for NY NOW®?

The NY NOW® Winter 2024 market will be located at the Jacob K. Javits Convention Center, February 4–7, 2024.

What are the Summer 2024 market dates for NY NOW®?

The NY NOW® Winter 2024 market will be located at the Jacob K. Javits Convention Center, August 4–7, 2024.

Where is the NY NOW® Market held?

The NY NOW® Market is located at the Jacob K. Javits Convention Center, 655 W 34th Street, New York City.

What are the NY NOW Market hours?

Winter 2024 Market: February 4-7, 2024 (Sunday – Wednesday)
Hours: February 4-6 – 9:00 am to 6:00 pm
February 7 – 9:00 am to 3:00 pm

Do press outlets feature NY NOW?

Yes, absolutely. Here’s a dedicated page of our recent features, and here are some of our internal press releases.

At the bottom of our Why Exhibit page, you’ll find a section that says “Press That Attends,” where you can get a sense of our recent press attendees.

What kind of event programming happens at NY NOW?

Panels & Workshops: Each market, we put together a series of thought-provoking panels featuring industry experts, trendsetters, and visionaries, providing you with a deeper understanding of the ever-evolving market landscape.

Activations: Listening and learning at panels and workshops is crucial, but what about learning how some of our incredible brands make their products, or celebrating together with a toast?! Participate
in interactive showcases and live demos led by skilled artisans, raise a glass with your fellow exhibitors at our happy hours, and more.

Tours & Presentations: Led by industry insiders, our tours provide expert commentary and context, revealing the stories behind the products and the inspirations that drive their creators.

For a sample of our Summer 2023 event programming, browse our Market Happenings page.


How can I make hotel arrangements?

Hotel reservations can be made online through the Hotel & Travel section of the NY NOW® website. EventSphere is the new official housing agent for NY NOW®.

Is shuttle service available between my hotel and the Jacob K. Javits Convention Center?

Stay tuned for an official answer about shuttle services for our Winter 2024 Market.

Is there parking near the Javits Center?

There are a variety of parking options open, ranging from 24-hour, 7-days a week, to more limited service. If you have any questions, please be sure to call ahead. Details on area parking.

How do I get to the Jacob K. Javits Convention Center if I am driving?

Get driving directions to the Jacob K. Javits Convention Center.

Do you have a list of things to do while I'm in NYC?

Absolutely! We’re a team made up of many New Yorkers who are proud to put together a map and list of the hottest spots every season. Here’s our latest one, published for our Summer 2023 Market.

Helpful Information and market Rules

Can I bring my child to the market?

Children under the age of 16 may be admitted as guests (for a $65 admission fee) if accompanied by a registered attendee. Please note that neither strollers nor rolling bags are allowed in the exhibit areas.

Are wheelchair and/or scooter rentals available at the Jacob Javits Convention Center?

Electric scooters are available for rent at the Javits Center by contacting the Security and Safety Solutions Department at (212) 216-2196 or you can also place an order online by visiting the online ordering system, JAKE HERE.

Manually operated wheelchairs also are available, but they cannot be reserved. Upon arrival, please visit the Concierge Desk in the Crystal Palace or ask a Public Safety Office for assistance in securing a wheelchair. You will be required to leave a photo ID which will be returned when you return the wheelchair.

The Javits Center campus features sidewalk ramps, automatic doors at all street levels, restrooms, and elevators accessible for persons with mobility impairments. If you have any questions, please contact the Command Center at 212-216-2196.

Can I take photographs during the show?

In an effort to protect our exhibitors and speakers, unauthorized photography or video recording is not allowed on the Market Floor or in seminar rooms at the NY NOW® Market without first obtaining permission from the exhibitor or speaker.

Violators will be ejected from the show and may be denied entry to future NY NOW® events and/or be prosecuted.

How do I get an International Visa letter of invitation?

Please visit our Obtaining a Visa page for more information.



Do you have resources to help me prepare to attend NY NOW as a buyer?

You’ve made the smart decision to join us at NY NOW – the leading gift, home, and accessories wholesale event. Now it’s time to prepare! Browse our Attendee Resources page for everything you could possibly need to feel ready to discover, learn, connect, and shop.


Why does this show ask for credentials? Why am I pending/why do I need to provide credentials again?

The NY NOW Show Management team constantly reviews and updates our database to ensure that we’re providing exhibitors with the top-quality buyers they expect at our market. This includes reclassifying and/or requiring various companies and individuals to demonstrate they are still qualified members of the trade to whom we extend free registration. We kindly ask that you upload the requested credentials to complete your registration in the system.

NY NOW® is open to the trade only. To attend, you must provide identification to qualify your business, and separate identification to qualify each individual employee from your store or company.

Please bring TWO forms of Company and ONE form of Employee identification. Please note that acceptable Employee identification must be submitted for each registrant. We reserve the right to request additional business identification if deemed necessary. You will also be required to submit proof of your identity when you pick up your badge.

Acceptable COMPANY identification includes at least TWO of the following:

·       Active website address through which company business can be validated.

·       Two recent invoices (both within last 12 months) from industry manufacturers for goods purchased at wholesale/in quantity for a minimum of $1,000.

·       Store/commercial lease indicating the type of business. For leases, provide only the first two pages of Store lease stating you are a retail business.

Manufacturers’ Representatives (multi-line)

·       Provide a list of lines currently being represented at NY NOW®. You must also provide proof of agreement for at least one of the lines you are representing at NY NOW®.

Wholesalers, importers, & exporters

·       Provide samples of brochures, catalogs, etc. that show product selection and inventory.

Interior designers

·       Provide the appropriate certification, professional designation or membership in an industry association.

New businesses only:

·       A letter of Intent from an attorney or bank on official letterhead stating the intent to start a new retail business (this is acceptable for new businesses only).

Acceptable EMPLOYEE identification includes at least ONE of the following:

·       Employee verification letter on company letterhead from owner or manager stating job status.

·       Copy of company credit card with both employee’s and company’s name.

·       Copy of company insurance card with employee’s name.

·       Exhibitors, please contact your booth sales rep.

How long does it take to be approved?

Up to 10 business days from the date the last credential was uploaded.

What if I can’t provide the credentials?

This is a trade only event. Registrants that do not meet the qualifications for attendance may not be permitted a badge.

What do you do with credentials once reviewed?

Due to PCI compliance and data storage, all credentials are permanently deleted upon approval or when the show is transferred to onsite mode.


When will I receive my badge?

Upon receiving a confirmation email confirming that your credentials were accepted, please print out the confirmation email and bring it with you to the show. On-site, take your email confirmation to the nearest registration terminal to get your badge and lanyard.

Registration terminals are located in the Crystal Palace.


Who attends NY NOW®?

The NY NOW® Market is open to industry professionals only, as well as press.

How much does it cost to attend NY NOW®?

Registration is free for all qualified buyers. Read more on detailed pricing information to attend the NY NOW® Market.

How do I register?

You can register online via the register button for the NY NOW Winter Market taking place February 4-7, 2024 at the Jacob Javits Center.

When will I receive my badge?

Upon receiving a confirmation email confirming that your credentials were accepted, please print out the confirmation email and bring it with you to the show. On-site, take your email confirmation to the nearest registration terminal to get your badge and lanyard.

Registration terminals are located in the Crystal Palace.

Can I register on-site?

We highly recommend registering you and those working in your booth during market days in advance to avoid delays when you arrive on-site. Registration will be open in the Crystal Palace to obtain your exhibitor badge and/or register additional staff.

What are the on-site attendee registration hours?

On-site Registration opens one hour before the Market start time each day. Registration hours in the Crystal Palace are as follows:

Sunday, February 4, 2024: 8 am – 6 pm

Monday, February 5, 2024: 8 am – 6 pm

Tuesday, February 6, 2024: 8 am – 6 pm

Wednesday, February 7, 2024: 8 am – 2 pm

If I need to cancel my registration, will I receive a refund?

Registration fees are non-refundable.

If I need to remove former employees from my company attendee list, who can I contact?

Please send the name of the individual(s) and the company name to our wonderful Customer Support team at Requests will be completed within 7 business days of receipt.



Do you have resources to help me prepare to exhibit at NY NOW?

You’ve made the best possible decision for your business – to exhibit at the leading gift, home, and accessories wholesale event. Now it’s time to prepare! Browse our Exhibitor Resources page for everything you could possibly need to feel ready to sell, learn, connect, and have your best market ever.

I am a first-time exhibitor. Got any tips or tricks?

Whether you’re a first-time exhibitor or a seasoned pro, we’ve built out this Exhibitor Education page to offer a wealth of information, tips, and insights that will help you make the most out of your NY NOW experience. From pre-event planning to post-event follow-up, we’ve got you covered with tons of valuable content, including marketing and branding resources, booth design and merchandising tips, social media strategies, plenty of webinar recordings, and so much more.

We’re committed to helping you achieve your business goals, and we’re excited to partner with you on your journey to success at our events!

Where can I access the Exhibitor Services Manual?

The Exhibitor Services Manual is your destination for key in-person event details, including show rules and regulations, mandatory forms, and order form deadlines for ordering services through NY NOW® approved vendors. This manual is accessible at least two months in advance of each market.

Summer 2023: Click here for the full version; here for an abridged version, and here if you’re a Bulletin Incubator exhibitor.

Freeman Online Ordering Form: COMING SOON.


Can I register on-site?

We highly recommend registering you and those working in your booth during market days in advance to avoid delays when you arrive on-site. Registration will be open in the Crystal Palace to obtain your exhibitor badge and/or register additional staff.

When will I receive my badge?

You will pick up your badge and lanyard on-site at the Will Call Registration counters marked “Registered? Print Badge Here” in the Crystal Palace.

If you need to register on-site or need to make changes to your registration, you can do this on-site at the Registration counters in the Crystal Palace lobby. Badges will not be mailed.

How do I register my exhibitor booth personnel?

Exhibitor Registration can be done online via the Exhibitor Console. Exhibitors will be notified by email when registration opens for badges. You may elect to email exhibitor badge confirmations which include a barcode that will enable you to print your badge onsite. Note that all badges must be picked up on-site with photo ID.


Will late access to the exhibit hall be allowed?

We encourage all exhibitors to complete set-up work during scheduled hours when all staff is available for immediate assistance, and electricity is turned on for the booths. If you think you may need extra time, check with your assigned operations or floor manager on site each day of set-up to find out what time the building will shut down, but plan to work within the scheduled hours as additional time is not guaranteed. See your current set-up manual for more information.

For security reasons, we cannot allow exhibitors to enter or leave and re-enter the exhibit hall after-hours. You must be in your booth by the close of normal access hours, in order to stay late for continued set-up. Exhibitors remaining after-hours to work on their booth are also required to stay in their booth and not wander the floor or perform set-up work falling under the labor. Late access on show days will not be allowed except for in-booth functions that have been approved in advance of the market.

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booth information

How do I find out my booth number and/or where I am located on the show floor?

Your booth number can be found on your exhibit space agreement confirmation email and invoice.


Can I set up my own booth?

You are allowed to set-up and dismantle your own booth up to 250 square feet without union labor, provided the staff utilized is full-time company personnel of the exhibiting company and the work can be done without tools NEW ADD- or fasteners.

Please contact to Freeman to order any booth set up labor. We strongly recommend that you place labor order prior to the show to take advantage of the advance discount rates. Please see Exhibitor Service Manual for discount deadline dates.

When can we move into our booth?

You will have a Target Freight Move-In Date and Time based on your location in the show. This is when your freight should be scheduled to arrive. It is also the earliest date and time that your staff may arrive to set up your booth. Refer to the set-up manual from the Exhibitor Resources page.

Where do I ship my booth materials?

We have two location options to make shipping more convenient.

The first method is to ship your freight in advance to the Freeman Warehouse. Note that storage fees apply. You’ll receive confirmation of receipt and the materials will be waiting in your booth for you when you arrive on-site. Additional information will be available in the Exhibitor Set-up Manual Check out the Exhibitor Resource Page for the manual. The advance shipment address is:

  • Freeman Warehouse address for advanced shipments: Company Name & Booth Number(s) NY NOW c/o Freeman 140 Central Avenue, Kearny, NJ 07032

The second method is to ship directly to show site for arrival between the specified dates allotted for the market. Please refer to your target check-in time. The show site shipping address is:

  • The shipping address to the Jacob K. Javits Convention Center (JKJCC) is: Company Name & Booth Number(s) NY NOW c/o Freeman Jacob K. Javits Convention Center 655 West 34th Street (12th Avenue & 39th Street)

Please refer to the set-up manual for Advance Shipment and Direct to Show shipping information and deadlines.

Where do I check in to get my truck unloaded?

The driver check-in (12 avenue and 36 Street on the East side of 12 Avenue) is where all freight must be checked in before it can be delivered to your booth. All delivering carriers must check in at the driver check-in (12 avenue and 36 Street on the East side of 12 Avenue) prior to delivering to the facility. Drivers must check in no later than 2:30pm on the target move-in date to be off-loaded.

Please be advised that certified weight tickets are required when checking into the driver check-in (12 avenue and 36 Street on the East side of 12 Avenue). At the Freeman driver check-in, (12 avenue and 36 Street on the East side of 12 Avenue) all carriers will be assigned an unloading number according to driver check-in time.

What equipment and services are included with my booth?

Booth inclusions vary by section. Please refer to the Exhibitor Set-up Manual available on the Exhibitor Resources page at least two months in advance of the market, or contact your sales representative.


How do I order items for my booth (i.e., carpet, electrical, furniture)?

Order all booth items here. The Set-Up Manual is available on the Exhibitor Resources page at least two months in advance of each market.

How do I find out if my booth meets all regulations?

Exhibitors should first reference the Booth Guidelines for your type of booth accessible in the online Exhibitor Set-up Manual. If you still have questions, please email our operations team at

What insurance coverage do I need and who should be listed as additional insured?

NY NOW® Management requires each exhibiting company and Exhibitor Appointed Contractor (EAC) to carry general liability insurance, automotive liability (if applicable), and workmen’s compensation coverage. Details will be available in the Exhibitor Set-up Manual.

Additional insured should be listed as follows: Emerald Expositions, NY NOW 2023, Freeman, and the Jacob K. Javits Convention Center.

If you don’t have insurance that meets the requirements, insurance can be procured from the Marsh Total Event Exhibitor Insurance Program with whom a special group rate has been negotiated or your insurance provider. Exhibitors will not be able to set up until we have received your certificate of insurance. Details and access to the March Total Event Exhibitor Insurance program will be available in the set-up manual.

Can I use my own dolly/hand truck and move my materials into my booth?

You may not use a 4-wheeled hand truck. 2-wheeled hand trucks are permitted ONLY. Only materials that can be hand-carried by one individual in one trip may be brought into the exhibit hall by an exhibitor. Someone must be available to stay with your vehicle at all times, to avoid being towed and should remain parked for no more than 30 minutes. No exceptions.

All private vehicles larger than a sprinter van must check in at “Driver Check In” on 12 Avenue. Hand-carry move-in assistance will be available on a limited, first-come-first-served basis from the front doors to individual booths. If you have questions, please contact Freeman at 201-299-7575.

Can I have a hanging sign over my booth?

For an additional charge, exhibitors with peninsula or island booths that are 400 square feet or larger may have a hanging sign over their booth in most areas throughout the market. Please contact your sales representative if interested in exploring.


Can I provide samples of food and/or beverages in my booth?

Each exhibitor distributing food and/or beverage samples from their booth must receive approval in advance of the market. Samples of packaged food and beverages manufactured and distributed by the exhibitors for the purpose of sales will be permitted. All other distribution of food and beverages must be arranged and purchased with the caterer for the Javits Center: Centerplate.

Phone: 212-216-2400

Please refer to the set-up manual for more information or contact our Operations Team, at 914-421-3344 or email

End of Show Information

When can we break down our booth?

Exhibitors may begin dismantling their displays immediately after the market closes at 3:00pm. See Exhibitor Resource page for the Exhibitor Manual.

The return of empty containers will begin immediately after the aisle carpet and vehicles are removed from the Exhibit Hall. In agreement with the Exposition Terms and Conditions, exhibitors may not dismantle or remove any portion of their exhibit prior to the scheduled market closing time for their section. This rule will be strictly enforced and failure to follow this rule may result in monetary penalties and may jeopardize future participation.

Upon commencement of move-out, all aisles are to be kept entirely clear of exhibit material so that all aisle carpet may be removed. No empty crates, pallets or boxes will be returned until ALL aisle carpet has been removed. It can take up to 8 hours for all of the empty crates and boxes to be returned so please be patient during this process and schedule your travel departures accordingly.

In order to assure all exhibitors of an expedient move-out, complete cooperation is required between exhibitors and Freeman. All vehicular movement at the Jacob K. Javits Convention Center loading docks must be coordinated and approved by Freeman in advance.

Does NY NOW® have a “clean floor policy”? When do my crates and skids need to be clear from the exhibit floor?

Certain aisles will be designated as “No Freight” aisles. A “No Freight” aisle must be kept clear at all times of crates and boxes in order for all freight to be delivered in a timely fashion and on target for all booths throughout the market. All crates and skids must be tagged and removed from the exhibit floor no later than 5:00pm the evening before your collection opens. This will allow Freeman and Javits sufficient time to lay the aisle carpet and complete the overall cleaning of the exhibit hall, as well as provide exhibitors the space to complete their booth set up by keeping aisles clear.

There will be no exceptions to this policy. Crates without empty storage stickers will be tagged by the area floor managers or Freeman and removed from the Exhibit Hall – whether full or empty. Empty sticker labels will be available during set-up hours at your nearest Freeman service desk.