NEW OWNERSHIP. NEW VISION.
NY NOW is privately held by a group of industry professionals who believe it can reclaim its place as the country’s most influential gift and home show: where brands connect with buyers, products get discovered, and wholesale commerce thrives. The Northeast is a retail-dense, underserved wholesale market that needs a strong commercial show. We’re here to build it.
Dates & Hours
Winter 2027
January 31–February 2, 2027
| Sunday, Jan 31 – Monday, Feb 1 | 9am – 6pm |
| Tuesday, Feb 2 | 9am – 5pm |
future shows
Summer 2027: August 1-3, 2027
Winter 2028: February 6-8, 2028
Summer 2028: August 6-8, 2028
Location
Javits Center
New York City
New York, NY 10001
Gift & Lifestyle,
Home and Handmade
DESIGNED FOR DISCOVERY
The new floor layout is clearly organized into three distinct sections with easy to navigate aisles to facilitate buyer discovery and traffic flow. In addition, *NOTED: The Greeting Card Expo will return to NY NOW bringing together greeting card publishers, artists and retailers for the largest gathering of greeting card makers in North America.
GIFT & LIFESTYLE
The largest and most diverse section on the floor, Gift & Lifestyle is where buyers go to build a well-rounded assortment of gift, novelty, fragrance, personal care, jewelry, fashion accessories, stationery, publishing, floral, baby, toy, and more.
HOME
Home brings together the pieces that define how people actually live — from tabletop and housewares to textiles, decorative accessories, garden, and area rugs. Spanning aesthetics from classic to design-forward, this section is built for buyers curating a home assortment with range.
HANDMADE
HANDMADE is a new curated division within NY NOW organized into two distinct collections. Designer-Maker spotlights independent designers and craftspeople producing small-batch, hand-made work across all categories. Global Design brings together makers and design-forward brands rooted in distinct cultural and regional traditions, with an emphasis on authentic sourcing and provenance. Selection is led by an external committee of designers, retailers, and industry tastemakers resulting in an independent editorial viewpoint.
Experience the next phase of our evolution this Winter.
Ready to Apply? Click Here to apply for Gift & Home sections and to apply for HANDMADE Click Here.