The
Winter
Show
January 31–February 2, 2027
About The Show
NY NOW is a multi-day wholesale event where thousands of legacy and emerging brands unite to showcase their newest collections to the most prestigious buyers from around the globe.
Dates & Hours
Winter 2027 Show
January 31–February 2, 2027
| Sun Jan 31 – Mon Feb 1 | 9am – 6pm |
| Tues Feb 2 | 9am – 5pm |
Location
Javits Center
New York City
New York, NY 10001
Featured
Brands & Makers
At NY NOW, we are entering a new era—
led by industry experts, rebuilt
with intention, and designed to deliver
real value for brands and buyers who want meaningful business outcomes.
WHERE COMMERCE HAPPENS
Yes, NY NOW is about connections, but more importantly it’s about commerce. Our goal, as new owners of this Show, is to gather category leaders and best emerging brands twice a year in the fashion capital of the United States to set the stage to drive retail demand.
Nothing this big happens overnight, so each show beginning this Winter, you will see a continuous and thoughtful expansion of brand offerings across the gift, lifestyle, home, jewelry and accessory categories.
NY NOW takes place at the Javits Center in the heart of NYC, one of the most retail dense areas of the World. The show is housed on one large and contiguous floorplan making navigation easy and ensuring you don’t miss anything while at the Show.
Join us this Winter for the beginning of the transformation or learn more through the links below.