WINTER SHOW | January 31 – February 2, 2027 | JAVITS CENTER

DISCOVER THE BEST OF WHOLESALE LIVING AND GIVING

A Legacy Reborn

With a nod to the past and a vision for the future, NY NOW is transforming, season-by-season to reinvigorate the wholesale community in the Northeast and beyond. This journey really began at the Summer 2026 show with increased attendance, robust order writing and palpable energy.

← Check out the highlights

MORE BRANDS

Supercharge and streamline your business

MORE BUYERS

Connect with the world’s
best buyers & brands

MORE BUSINESS

Timeless best-sellers and the next big thing

Thoughtfully Remerchandised Show Floor

a pair of socks with the statue of liberty on them

Gift & Lifestyle

Baby & Child, Beauty & Wellness,
Games, Gift & Stationery,
Publishing, Hobby Essentials, Toys

A stack of evil eye bracelets

Jewelry & Accessories

Accessories, Apparel, Fashion
Jewelry, Fine Jewelry, Semi-Fine
Jewelry, Luxury Jewelry

A lady wrapped in a colorful blanket

Home

Home Design, Garden &
Outdoor Living, Food & Beverage,
Home Décor, Tabletop

A woman shows off her wares to two buyers at a booth

World class networking

NY NOW is a catalyst for unparalleled networking and relationship-building. We create the perfect setting for brands and buyers to converge, connect, and cultivate lasting partnerships.

Intentional Curation

We offer the perfect mix of scale and intimacy: not too small that all buyers are buying the same brands for their stores, and not too large that you cant find what you are looking for.

innovation & newness

We’re dedicated to supporting emerging designers and global artisans. Experience the thrill of discovering a new generation of brands that define the future of the industry, whether in The Promenade Incubator, CURATED in Luxury Lifestyle, or throughout the show floor.

Timeless bestsellers and the next big thing

Rings

dohee studio

Long Island City

A bag of gummies

Feelz

Miami

A purple purse

Ili new york

new york

a turquoise knife

Laguiole en Aubrac

Espalion, France

A stack of turquoise jewelry

Sarah Martinez

Boulder

Toy boats near water

jack rabbit creations

atlanta

A hand holds shopping bags

illustrating amy

venice

A sweater with grapes on it

knit bon bons

brooklyn