Innovation & Impact Awards | Apply Today

A NEW WAY TO RECOGNIZE OUR PARTNERS

SUMMER 2025

To further celebrate the contributions of all our exhibiting brands, we have transformed our awards program to recognize the creativity and ingenuity of this industry. NY NOW’s Innovation & Impact Awards gives our community an opportunity to showcase their products.

NY NOW exhibitors are eligible to enter their products for consideration in three categories:

Sustainability & Social Impact
Trailblazer
Emerging Brand

Each entry costs $25. The submissions will be judged by a jury of esteemed experts from across the industry. The top three finalists in each award category will be displayed at the upcoming Summer market and the winners of each category will receive a $500 discount on their booth at the subsequent market.

Submission Deadline: Friday, June 27, 2025
Winners Announced: Monday, August 4, 2025

NY NOW Summer 2025, Winter 2025, and Summer 2024 Market exhibitors are eligible to participate. Each entry costs $25.

SUBMIT FOR CONSIDERATION

Who Can Submit?

Submissions are open to both US-based and international businesses. Entrants must be at least 18 years of age as of the date of entry. Entrants may submit more than one entry in any category. A separate entry form must be completed for each entry. No refunds of entry fees will be issued.

NY NOW Summer 2025, Winter 2025, and Summer 2024 Market exhibitors are eligible to participate. Each entry costs $25. All submissions must be received by Friday, June 27, 2025.

Winners will be announced at the NY NOW Summer 2025 Market.

The Categories

A badge for an award over a picture of salts

Recognizes exhibitors and brands who have demonstrated a profound commitment to sustainability and social responsibility. It honors those who prioritize environmentally conscious practices, ethically sourced materials, and initiatives that positively impact communities and society as a whole.

An award badge over last year's winner product which was soap

Dedicated to visionaries who have made a lasting impact on the industry. This prestigious recognition honors exhibitors and brands that have been pioneers in their field, driving positive change, and leaving a lasting legacy through their innovative contributions.

Designed to uplift promising talent, this award celebrates budding brands and exhibitors that have shown exceptional growth potential and innovation. It recognizes those who are making a significant impact in the market and highlights their potential as future industry leaders.

An award badge over a picture of a display case

The People’s Choice Award invites buyers at NY NOW to vote for their favorite products from our finalists while on-site. It’s a direct way for buyers to spotlight items that stand out during the event, reflecting the trends and preferences they believe will resonate with customers in the retail space.