Whether you’re a first-time exhibitor or a seasoned pro, this page offers a wealth of information, tips, and insights that will help you make the most out of your NY NOW experience. From pre-event planning to post-event follow-up, we’ve got you covered with tons of valuable content, including marketing and branding resources, booth design and merchandising tips, social media strategies, and so much more.

We’re committed to helping you achieve your business goals, and we’re excited to partner with you on your journey to success at NY NOW Summer 2024. Let’s make this a game-changing event for your brand!

NY NOW Winter 2025 Operations Office Hours Part 1

Join NY NOW Show Director Matthew Mathiasen and Operations Team Coordinator Yvonne Harris for the inside track to a smooth experience at Winter Market!

Welcome to NY NOW Winter 2025

In this brief video, enjoy a warm welcome from Show Director Matthew Mathiasen as well as some important information for exhibitors.

How to Optimize Your NY NOW Online Profile

Watch this brief video for tips on How to Optimize your NY NOW Online Brand page that will have you securing sales from our community here is the full Tips & Tricks deck

Measuring Your Success

Watch this brief video for tips about measuring your success when exhibiting at NY NOW.

Furniture Tips

Watch this brief video for Furniture tips when planning to exhibit at NY NOW.

Defining Your Strategy

Watch this brief video for defining your strategy when planning to exhibit at NY NOW.

RESOURCES FOR ALL EXHIBITORS 

Booth Display and Show Set-Up – Tips and Best Practices

Join Host – Helen Joffe, Rising Artisans and Handmade Consultant as she shares key tips and best practices when setting you your booth and displaying your products.

Part Two of this educational Live Webinar Series with Diane Sulg, Executive Director of CRAFT​

Topic: Selling success at the Tradeshow

This live session will cover Booth Must’s:
– Lighting
– Eye-catching Color (examples)
– Organization
– Place to ‘do-business’
– Storage + seating
– Booth materials for doing business (examples)
– Booth protocol
– Post Show essential tactics

Session two: Art of Business Gifting Presentation.

In part two of this compelling webinar series, learn about clients key priorities when shopping for corporate gifts:

• Form vs Function, Size, weight, personal note cards
• Packaging for the delivery
• The Delivery and unboxing experience
• Price range and Volume discount
• Timed arrival dates
• Contract Pricing
• Samples – Case Study: Las Vegas Casino gifting requirements
• Q&A
BONUS WORKSHEET

Part three of this compelling 4-part webinar series hosted by Luxury brand expert and Educator, Marilisa Barbieri.

Session 3 – Designing a corporate gift collection: The Product Offer

Focus:
• Reframing existing products
• Choose the occasions and recipients
• Personalized B2B gifts
• Q&A

BONUS Decision Matrix

How to generate a new revenue stream in the world of Corporate Gifting Pt 1

Learn about the lucrative world of Corporate Gifting and gain tactical insights into how you can expand your business into this specialized channel with this four-part webinar series hosted live by luxury brand expert and educator Marilisa Barbieri.

Session 1 – Understanding the luxury corporate gifts business includes:
• What are corporate gifts
• Why the gifting strategy become a priority for companies during and after the pandemic
• Why they can be additional revenue for your business
• What you need: The business model
• Case Study: Montblanc
• Q&A

The pandemic changed the game of corporate gifting from simply a routine to a business priority. Learn in this webinar insights on how luxury brands tap into this business opportunity by developing dedicated product collections and cultivating strategic relationships with key players.

Case Study
Why luxury brands embrace Chinese New Year celebration within the corporate gifting strategy

Bonus
10 tips to succeed in the Corporate Gifting Business

Marilisa Barbieri Bio
A luxury business expert with an MBA and Interior Design & Arts degree, Marilisa Barbieri helps companies elevate their brand value and increase sales of products and services by revealing proven sales strategies employed by top luxury brands. She has worked with French and Italian luxury companies to achieve consistent growth and profitability. As a business consultant, Marilisa instructs a number of courses and programs to guide clients through structured business plans and ad-hoc digital branding. Visit www.marilisabarbieri.com to learn more.