destinations at NY NOW

Incubator Program

This program helps emerging designers and makers (under 5 years old) launch and grow their wholesale businesses by providing a more hands-on market experience, as well as more accessible booth package rates. Participation is based on an application process and is only open to those who have never before exhibited at NY NOW.

Rising Artisans

This program is dedicated to showcasing the newest sustainable designers and global artisans, providing exclusive 1×1 coaching by an industry expert to help maximize market success. Through webinars, guidance, and more, participants gain an understanding into how to shape their product collections, marketing materials and booth displays to attract buyers and get orders.

Luxury Lifestyle

Offering an elevated aesthetic and featuring a visual landscape of curated designers, the Luxury Lifestyle neighborhood at NY NOW has always been an event standout. Attendees praise the timeless elegance of exhibitors’ exquisite drop earrings, intricate statement pieces, precious gems in vibrant colors, textured mixed metal, and so much more.

International Pavilions

By visiting our International Pavilions, buyers are able to step into a global marketplace of creativity and culture. Through this program, artisans from every corner of the world converge to showcase their exquisite crafts, unique designs, and traditional treasures within these dedicated country-specific pavilions.