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New and Existing Industry and Community Partnerships Continue to Strengthen NY NOW’s Leadership as the Premier Wholesale Home, Gift and Accessories Trade Show
New York, NY (July 28, 2025) –NY NOW has announced a new strategic collaboration with tabletop and houseware brands located at 41 Madison Avenue, home of the leading trade group representing the dinnerware, flatware, glassware, hotelware, lighting, luxury gift, and housewares industries. The new collaboration is launching with a special installation next week at the NY NOW 2025 Summer Market B2B tradeshow taking place August 3-5, 2025, at NYC’s Javits Center. This latest news comes in addition to the event’s current and long running partnerships with other key brands and association groups such as Fair Trade, the Museum Store Association, the Gift and Home Trade Association, Oprah Daily, the NellyRodi Trend Agency, and many others.
“While NY NOW has always had a long running relationship and history of collaboration with brands at 41 Madison, we are excited to take that connection a step further by partnering with select tabletop and housewares brands in a special showcase installation.” said Matthew Mathiasen, Show Director of NY NOW. “This initiative not only celebrates the strength and creativity of the New York gift and home community but also represents an important step toward deepening this partnership with The Tabletop Association for future shows. We look forward to much more that will be happening in the coming months with this new partnership, so stay tuned.”
Additional NY NOW Association & Industry Partners
Oprah Daily creates their “Editor’s Choice” each season at NY NOW, selecting products from NY NOW brands to be displayed on-site for current collections. Forecasting and expert strategic consulting agency for creative industries, NellyRodi, provides future season trend reports in connection with brands that submit products to be displayed in the NY NOW Trend Gallery to match macro trends of the upcoming season.
Education and advocacy partners that help exhibiting brands promote and grow their businesses include the Fair Trade Federation, Museum Store Association, Greeting Card Association, Gift & Home Trade Association, Accessories Council, and the International Furnishings and Design Association. Community program partners include Gift for Life and World Central Kitchen. This year the Gift for Life / NY NOW AIDS Walk Team has already raised funds for local HIV/AIDS service organizations in New York City and continues to do so. At next week’s event, NY NOW will amplify its partnership with Gift for Life by promoting awareness and fundraising for World Central Kitchen to provide hot, nutritious meals to communities impacted by crisis and conflict worldwide.
“Our industry and community partnerships are vitally important in helping NY NOW not only be the go-to destination for making wholesale supply connections across the home, gift and accessories segments, but also deepening relationships that continue 365 days a year outside of our twice-per-year event schedules,” added Mathiasen. “Collectively, our valued partners have helped us create much more than a trade show. NY NOW truly is a diverse, collaborative, and thriving community and marketplace. In doing so we are providing the connections that are helping to foster mutual success among suppliers and retailers, while at the same time supporting worthy causes both locally and globally.”
About NY NOW
Powered by Emerald Expositions, NY NOW is the leading gift, home, and accessories wholesale trade show in New York City, where brands, buyers, and designers come twice per year to make the game-changing connections that supercharge their businesses. NY NOW and online wholesale marketplace partner, Bulletin, connects 5,000+ independent brands with 50,000+ U.S. and international buyers from independent stores, museums, department stores, bookstores, galleries, general gift shop, art & entertainment venues and many more.
With three core sections across 35+ product categories, NY NOW encompasses home décor and tableware, gifts, accessories, jewelry, and so much more. Attendees can explore an extensive range of offerings, from stationery, eclectic gifts, and trending home décor to aromatherapy and fragrance, lifestyle accessories, skincare, wellness, and fine jewelry. The show embraces the unrivaled thrill of in-person connection and endless discovery, alongside NY NOW Online, the integrated wholesale platform, making ordering a breeze for thousands of buyers in attendance. It’s a true hybrid wholesale experience.
About Emerald
Emerald Holding, Inc. is the largest U.S.-based B2B event organizer, empowering businesses year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald also delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving ongoing commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering impactful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year. For more information, please visit: WWW.EMERALDX.COM.