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GCA’s Noted: The Greeting Card Expo to Join NY NOW Winter Market at Javits Center
New York, NY (September 10, 2025) – NY NOW, produced by Emerald, today announced the renewal of its strategic partnership with the Greeting Card Association (GCA) to co-locate their respective industry-leading events in New York City beginning in 2026. The collaboration will debut with GCA’s *Noted: The Greeting Card Expo taking place within the NY NOW Winter Market, February 1–3, 2026, at the Javits Center.
“This partnership brings together the top events in our respective sectors,” said Matthew Mathiasen, Show Director of NY NOW. “By aligning *Noted with NY NOW, we’re creating new opportunities for buyers and exhibitors to connect across complementary product categories. GCA has done remarkable work in making *Noted the go-to destination for the greeting card and stationery community.”
Founded in 2019, *Noted: The Greeting Card Expo is the largest independent gathering of greeting card makers in North America. The event brings together creators, publishers, and retailers to explore new products, spark collaboration, and celebrate the diversity and creativity of the industry.
As part of the agreement, *Noted will feature a dedicated pavilion within the NY NOW Winter Market show floor. Organizers expect the addition to bring 50–70 new exhibitors and boost attendance. The show will also serve as an official judging location for the 37th Annual Louie Awards, GCA’s prestigious honors recognizing outstanding greeting card design.
“We are excited to bring *Noted back to NY and especially to NY NOW,” said Carlos LLansó, Executive Director of the Greeting Card Association. “This collaboration strengthens our platform and expands our reach, benefiting our members and the wider creative community. We look forward to launching this new chapter together in February.”
NY NOW Winter Market 2026 takes place February 1–3, 2026, at the Javits Center in New York City.
About NY NOW
Powered by Emerald Expositions, NY NOW is the leading gift, home, and accessories wholesale trade show in New York City, where brands, buyers, and designers come twice per year to make the game-changing connections that supercharge their businesses. NY NOW and online wholesale marketplace partner, Bulletin, connects 5,000+ independent brands with 50,000+ U.S. and international buyers from independent stores, museums, department stores, bookstores, galleries, general gift shop, art & entertainment venues and many more. With three core sections across 35+ product categories, NY NOW encompasses home décor and tableware, gifts, accessories, jewelry, and so much more. Attendees can explore an extensive range of offerings, from stationery, eclectic gifts, and trending home décor to aromatherapy and fragrance, lifestyle accessories, skincare, wellness, and fine jewelry. The show embraces the unrivaled thrill of in-person connection and endless discovery, alongside NY NOW Online, the integrated wholesale platform, making ordering a breeze for thousands of buyers in attendance. It’s a true hybrid wholesale experience. For more information, please visit https://nynow.com/
About GCA
The non-profit Greeting Card Association (GCA) is the U.S. trade association that serves the greeting card and social expressions industry, promotes the tradition of sending greeting cards, helps members grow their businesses through leadership/advocacy on industry issues, and honors the best cards each year. Founded in 1941, the GCA represents over 230 American and international publishers from start-ups to established companies of all sizes as well as suppliers that provide production services and product distribution to the industry. For more information, please visit https://www.greetingcard.org/
About Emerald
Emerald Holding, Inc. is the largest U.S.-based B2B event organizer, empowering businesses year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald also delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving ongoing commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering impactful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year. For more information, please visit: WWW.EMERALDX.COM.