At NY NOW, we are entering a new era—
led by industry experts, rebuilt
with intention, and designed to deliver
real value for brands and buyers who want meaningful business outcomes.

We are full steam ahead on Summer Market without missing a beat.

August 2–4, 2026
Jacob K. Javits Convention Center

A New Chapter for a Legacy Brand

For more than 100 years, NY NOW has been a cornerstone of the wholesale community—bringing together brands and buyers in the heart of New York City.

Today, that legacy continues under new ownership.

Rockview Management Group, led by industry veterans Dorothy Belshaw, William Lacey, and Karen Olson, has acquired NY NOW and will lead the show into its next chapter, building on this strong foundation and positioning the brand for future growth.

NY NOW is being reimagined for the future—focused on what matters most:

• An enhanced mix of established and in-demand brands that retailers are actively seeking.
• Targeted outreach to attract high-intent, qualified retail buyers across categories.
• Reimagined layout and experience to make discovery easier, faster, and more effective.
• Real business outcomes for both exhibitors and buyers.

This is not just a continuation – It’s a forward-looking transformation.

Led by Industry Experts

This next chapter is guided by a leadership team with deep roots in the gift, home, and trade show industries:

• Dorothy Belshaw – 33 years in the industry, including leadership of NY NOW for 8 years, as well as deep customer relationships, operational expertise and industry thought leadership
• William Lacey – 30 years of financial, M&A, and process improvement expertise
• Karen Olson – 28 years of brand transformation and growth strategy experience in the gift, home and tradeshow industry

Together, they bring the experience, perspective, and commitment needed to reimagine NY NOW for the future.

What’s Next

We are actively building toward a strong Summer 2026 Market and beyond, with a clear focus on:

• Expanding the presence of established, in-demand brands
• Driving high-quality buyer attendance
• Elevating the on-site experience
• Leveraging industry partnerships

Join Us This August

NY NOW Summer Market
August 2–4, 2026
Jacob K. Javits Convention Center

Be part of the next chapter of one of the industry’s most recognized marketplaces—reimagined for what’s next.

Built on legacy. Designed for what’s next.

NY NOW is where the right brands and the right buyers come together—
to discover, connect, and grow.