Meet The Team
Dorothy Belshaw
CEO & Founder, Rockview Management Group Inc.
Our fearless leader brings more than 33 years of gift and tradeshow experience to our small but mighty team. She has deep understanding and strong relationships across the gift and home industries and has been a trusted advisor to many along the way. When not working, you will find Dorothy skiing, ocean swimming, cooking, attending son George’s jazz band concerts, and visiting daughters Martha and Alice in Boulder and London. Happy Place: in nature (forests, mountains, canyons, deserts, beaches)
William (Bill) Lacey
CFO & Founder, Rockview Management Group Inc.
With more than 30 years as CFO of both publicly-held and private equity backed companies across manufacturing, distribution and real estate, Bill is more than just a numbers guy. He brings operational expertise, leadership and strategic growth experience to the team. In his free time, Bill tries to keep up with his 3 grandsons. Happy Place = Happy Hour in the yard with my family.
Karen Olson
CMO & Founder, Rockview Management Group Inc.
More than 28 years of Karen’s career have been dedicated to the gift, home and tradeshow industries, after several years on the agency side of the world. She has proven experience in rebranding and innovative marketing and growth strategies. Life balance for Karen includes, family, tennis, golf and more recently exploring her new homebase in Charlotte. Happy Place = Beach, any beach.
Ashley Ciofrone
Senior Manager, Customer Success
Ashley brings 13 years of experience in the gift, home and tradeshow industry across multiple categories. She has played a vital part of NY NOW throughout these years in building & fostering relationships and supporting brands in their growth & development. She is passionate about driving brand success and customer experience. Outside of the industry Ashley lives in the Hudson Valley with her husband and two girls. She enjoys spending time outdoors, creating memories with her family, discovering & exploring new places, and watching her girls dance or cheer on the weekends. Her happy place is outdoors- preferably on a beach.
Michelle Karol
VP, Business Development
Bringing more than 18 years of experience in the gift and home industry, Michelle has played an integral role in the growth and development of leading tradeshows across the country. Her expertise spans handmade, gift, luxury and kitchen & table categories, where she is passionate about cultivating strong partnerships, supporting brand growth and creating impactful industry experiences. A strong believer in work-life balance, she enjoys spending time boating and fishing with her husband and sons, cheering on sports from the sidelines, and keeping up with the family’s new Australian Labradoodle puppy. Happy place = on the water.
Leanna Worrall
VP, Business Development
Leanna brings over 20 years of experience in the gift, home, and trade show industry, blending exhibiting experience with deep expertise in trade show sales/operations, and permanent showroom market leasing. She’s known for her energetic, relationship driven approach and dedication to helping brands grow and adapt in an evolving industry. Off the show floor, she’s a mom of two, loves live music, meaningful travel and any quiet moment outdoors with a good book. She lives outside Atlanta with her husband and kids.
Sarah Zeigler
Content & Communications Lead
With over eight years of experience in the gift & home industries, Sarah brings a background in marketing communications with a passion for brand storytelling and customer experience. She’s based in Atlanta with her husband and two golden retrievers, and her happy place is traveling somewhere fun, cheering on Atlanta sports teams, or spending time with family & friends. Her guilty pleasure is keeping up with pop culture!