NY NOW Expands Winter 2027 Brand Roster with New and Returning Brands, Agency Partnerships and Robust Sales
Winter 2027 Show reports strong early interest with a robust roster of new, returning and expanding brands, alongside an expanded network of multi-line sales agencies. GCA’s NOTED Show on track to sell out.
(NEW YORK) October 1, 2026 – NY NOW is building momentum ahead of its Winter 2027 show at the Javits Center, January 31–February 2, 2027, with a growing roster of new and returning brands, expanded partnerships with leading multi-line sales agencies, and strong application activity across the marketplace. Winter 2027 marks the first full cycle under new ownership by Rockview Management Group and continues NY NOW’s season-by-season evolution, with a focus on strengthening relationships, expanding discovery and creating meaningful opportunities for brands and buyers.
Early application volume is exceptionally high across categories including both established brands and emerging lines. Among the leading new brands joining the Winter show are Finch & Fennel and Hazel Mazel (both Creative Coop brands), TAG, DM Merchandising, Mod Lounge and FLATOUTbear. The show will also welcome back a range of established brands, including Beatriz Ball, Kikkerland Design, Bodrum Group, Michael Wainwright, Pacific Connections, Teleties, Rubyzaar, Z Pots, Be Home, Latico Leather, Mierco, Angel Dear, Peter Pauper Press, and l’Aguiole en Aubrac among others. Further strengthening the Winter 2027 offering, major brands such as Designworks Collective and Nora Fleming will return with expanded presentations.
The Show continues to leverage its extensive network of multi-line sales agency partnerships with Just Got 2 Have It and Fieldstone joining previously committed agencies Ivystone, Simblist and Harper Group all of which will expand their line presentations at the Winter Show. These new partnerships will aggregate leading brands and engage their retail networks, strengthening NY NOW’s role as an in-person sourcing destination.
The continued growth of new, returning and expanding brands reflects the show’s renewed focus on balancing commercial strength with curated discovery, bringing category leaders and emerging brands together within a more intentionally merchandised marketplace. Agency partnerships provide exhibitors new opportunities through a broader network of retail relationships and access to new buyers from the Northeast and MidAtlantic states.
The Winter 2027 show will feature a simplified floor plan organized around three core destinations: Gift & Lifestyle, Home, and HANDMADE, making it easier for buyers to navigate the marketplace and discover brands across categories, styles and price points. The redesigned layout is intended to make sourcing more intuitive, encourage exploration across the show and balance scale with selectivity. The return of HANDMADE will further expand opportunities for buyers to connect with independent makers and handcrafted products.
The Winter show will also welcome back NOTED, the Greeting Card Association’s annual event, continuing a partnership that brings greeting card publishers, artists and retailers together as part of the broader NY NOW marketplace. Already nearly 75% sold, the Noted Show will present an exciting roster of companies including Quilling Card, Avanti Press, Barone & Co., and Tree-Free Greetings among others.
With a growing roster of new and returning brands, expanding agency partnerships and strong application activity across the show, NY NOW anticipates significant growth under Rockview Management Group ownership as it prepares for the Winter 2027 edition. Following a Summer 2026 show that featured 460 brands, more than 70 new or long-absent returning brands, buyers from 49 states and 40 countries, and a 5% increase in buyer attendance, Winter 2027 continues the momentum of a marketplace evolving with intention.
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ABOUT NY NOW
NY NOW, recently acquired by Rockview Management Group Inc., is a twice-annual wholesale tradeshow serving the gift, home, and lifestyle industries. With more than a century of history, the show connects brands and buyers in one of the world’s most dynamic retail capitals. Guided by renewed investment and experienced leadership, NY NOW is where meaningful relationships, product discovery and wholesale commerce come together. For more information, visit
NY NOW, recently acquired by Rockview Management Group Inc., is a twice-annual wholesale tradeshow serving the gift, home, and lifestyle industries. With more than a century of history, the show connects brands and buyers in one of the world’s most dynamic retail capitals. Guided by renewed investment and experienced leadership, NY NOW is where meaningful relationships, product discovery and wholesale commerce come together. For more information, visit
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Casey Conduct | Liza Read
casey.c@alphakilo.com | liza.r@alphakilo.com
Casey Conduct | Liza Read
casey.c@alphakilo.com | liza.r@alphakilo.com