Four new agency partnerships across Europe and the Americas will expand international brand representation and sourcing opportunities at the Winter 2027 Show.
(NEW YORK) October 20, 2026 – NY NOW, the twice-annual wholesale marketplace for the gift, home and lifestyle industries, today announces four international agency partnerships to expand its global brand presentation and bring a broader range of international brands to the U.S. market. Under the leadership of Rockview Management Group, NY NOW has established partnerships with Isoldi Group, Sherwood Events LTD, TQ Consulting GmbH and Universal Marketing, extending its reach across key markets in Europe and the Americas. Through these partnerships, NY NOW will introduce new international brands to its marketplace, offering them an opportunity to connect with U.S. retailers at one of the country’s leading gift and home trade shows.
The partnerships establish dedicated representation across several international markets, creating new pathways for brands to participate in NY NOW. Isoldi Group, led by Gaston Isoldi, will represent NY NOW in Central and South America, while Sherwood Events LTD, led by Robert Sherwood, will cover the United Kingdom and Ireland. TQ Consulting GmbH, led by Elizabeth Niehaus, will represent NY NOW in Germany, Switzerland and Austria. Universal Marketing, led by Donato Cinelli, will represent NY NOW in Italy. Each agency will draw on its regional relationships and industry expertise to identify brands and encourage participation in the marketplace, helping introduce U.S. retailers to distinctive products, emerging talent and design perspectives from around the world.
“Expanding NY NOW’s international reach is an important step in strengthening the marketplace and creating new opportunities for brands and retailers to connect,” said Dorothy Belshaw, Co-Founder and CEO at NY NOW. “These partnerships reflect a commitment to bringing a wider range of global perspectives, products and design talent to the U.S. market, while continuing to build a dynamic and valuable sourcing destination for our retail community.”
For international brands, NY NOW offers a platform to establish a presence in the U.S. wholesale market, build relationships with American retailers and showcase products across the gift, home and lifestyle categories. By working with established regional agencies, NY NOW is strengthening its ability to recruit international exhibitors and cultivate a more geographically diverse brand roster, creating new opportunities for cross-market collaboration and commercial growth.
“NY NOW represents an exciting opportunity for brands in the international market to connect with U.S. retailers and grow their presence in one of the world’s most influential markets,” said Gaston Isoldi, Managing Director of Isoldi Group. “Through this partnership, we look forward to introducing distinctive brands to the NY NOW community and building meaningful connections that support long-term growth and cross-market collaboration.”
The announcement reflects NY NOW’s broader strategy under Rockview Management Group to strengthen the marketplace through expanded brand participation, renewed investment and revitalization of the Northeast regional wholesale community. As the show continues to evolve, international representation will play an important role in broadening the range of products and perspectives available to attendees, while reinforcing NY NOW’s position as a destination for sourcing distinctive brands from domestic and international regions.
NY NOW’s international expansion complements its continued investment in the twice-annual marketplace, which brings together established brands, emerging designers and independent makers across gift, lifestyle, home and HANDMADE. By welcoming more brands from international markets alongside its established U.S. exhibitor community, NY NOW aims to offer retailers a wider range of products, design influences and sourcing opportunities in one place.
The next NY NOW Winter Market will take place January 31–February 2, 2027, at the Javits Center in New York City. The Winter 2027 edition marks the first full show cycle under Rockview Management Group ownership and features a simplified floor plan organized around three core destinations: Gift & Lifestyle, Home and HANDMADE.
For more information about exhibiting or attending the Winter 2027 show, visit www.nynow.com.
NOTES TO EDITORS
ABOUT NY NOW
NY NOW, recently acquired by Rockview Management Group Inc., is a twice-annual wholesale tradeshow serving the gift, home, and lifestyle industries. With more than a century of history, the show connects brands and buyers in one of the world’s most dynamic retail capitals. Guided by renewed investment and experienced leadership, NY NOW is where meaningful relationships, product discovery and wholesale commerce come together. For more information, visit www.nynow.com.
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