Returning industry names, first-time independent makers and new sales agency relationships signal strong interest ahead of the show’s first full cycle under Rockview Management Group.
(NEW YORK) November 5, 2026 – NY NOW, the twice-annual wholesale marketplace for the gift, home and lifestyle industries, continues to build momentum ahead of its Winter 2027 show, with established brands returning to the show and first-time exhibitors signing on. There are already 75+ brands signed on for the Winter show that buyers did not see at the recent Summer show, and this list continues to grow. These new brands join hundreds of others returning from the last show for an anticipated total of approximately 600 exhibitors at the Winter show, strengthening the exhibitor community as NY NOW prepares for its first full show cycle under Rockview Management Group ownership.
Newly committed exhibitors include Fred & Friends, Mary Meyer, Quilling Card, Mon Ami, Steiff, Peepers by Peepers Specs, Tree-Free Greetings, Big Wheel Press, Heartell Press, Shebobo, Bukowski Design, Quick Brown Fox Letterpress, and Wolf & Wren Press, among others. Spanning giftware, home accessories, stationery and decorative goods, they range from established wholesale businesses taking larger booth footprints, such as DEMDACO and Transpac, to independent makers and letterpress studios – giving retailers products across a wide range of price points, styles and categories.
Lexie Robinson, VP Sales at Fred & Friends shared their excitement about returning to NY NOW by saying, “We’ve missed our NY NOW friends, and we couldn’t be more excited to return to the show with even more whimsy and fun! We can’t wait to reconnect with old friends, meet new ones, and show you what Fred has been dreaming up. Come find us, say hello, and get ready for a little magic in the Just Got 2 Have It Neighborhood.”
“We have decided to exhibit at NY NOW to expand our brand exposure, connect with new retail customers, and create additional sales opportunities,” said Laurie Gilner, president and CEO of Transpac Brands. “We also have the utmost confidence in the NY Now Management team and look forward to partnering with them for continued success.”
Current list of New Brands Since the Summer Show:
2021co
A Jar of Pickles
&M Studio
Art Floral Trading LLC
Avanti Press
Barone & Company, LLC
Batela USA Inc.
Bear on Paper
bellwell
Biely & Shoaf
Big Wheel Press
Blueberry Road Cards
Bukowski Design USA, LLC.
Calliope Paperie
Chika Paper
Color Box Design & Letterpress Inc.
Crown Point Graphics
DEMDACO
Diverse Marketing
DM MERCHANDISING
Embued Photophiles
Enchanted Group
Export Promotion Council For Handicrafts
Exprecol
Fieldstone
Finch & Fennel
Fine Moments
FLATOUTbear
Fred & Friends
GiGi Thomas Designs
Happy Yellow Paper
Harpeth & Main
Hazel Mazel
Heartell Press LLC
Henry Handwork
Honeyberry Studios
In Good Company
Ivystone
Just Got 2 Have it!
KEVA
Kim Dettmer Art
Kramer Drive
Lynn-oleum
Maggie Moore Studio
Maison Chanamon
Marigold Press
Mary Meyer
Mod Lounge Paper Company
Mon Ami
Motawi Tileworks, Inc.
NANU Studio
Next Chapter Studio
Oh So Nice Design Co.
paper&stuff
Pier Six Press
Pink Pigeon Studio
Porchlight Press
Pumps Patch Up My Pretty Soul
Queen Fayzel
Quick Brown Fox Letterpress
Quilling Card
Peepers by PeepersSpecs
Sarah Richardson Jewelry
Scarecrow & Nut Tree
seaweed artist
Shebobo
Shore Soap Company, LLC
Simblist
Snow and Stars
SnowMade
Spacepig Press
STP Goods
Steiff
tag
The Laughing Volcano
Transpac
Tree-Free Greetings
Vivid Cottage
Wallflower Party
Warren Tales
Waterknot
Wolf & Wren Press
More Agency Partnerships
Alongside its growing exhibitor roster, NY NOW is advancing new relationships with multi-line sales agencies with two more agencies signing on for winter – Diverse Marketing, which specializes in a wide range of innovative and high quality toys for children of all ages and unique specialty gift lines, and Enchanted Group, which represents an extensive roster of toy, gift and trend products. These agencies join already announced Ivystone, Simblist, Harper Group, Just Got 2 Have it!, and Fieldstone that will all be at the Winter 2027 show. These partnerships represent an additional avenue for expanding brand participation and engaging established networks of independent retailers and sales representatives. By working with agencies that maintain relationships across the gift, home and lifestyle sectors, NY NOW aims to attract additional product lines, support exhibitor recruitment and strengthen the connections between brands and buyers.
“One of the most encouraging developments as we prepare for Winter 2027 is seeing brands choose to join NY NOW for the first time or return after a long absence,” said Dorothy Belshaw, CEO at NY NOW. “Many of these leading brands have not participated in a NY show in quite a while and are excited for the opportunity to engage, in person, with customers in the Northeast region. We’re focused on creating an environment where exhibitors can enrich existing retail relationships and build new ones, and where buyers can find products that help differentiate their businesses.”
The Winter 2027 Market will also introduce a simplified floor plan organized around three core destinations: Gift & Lifestyle, Home and HANDMADE. The updated layout is designed to make navigating the show more intuitive while bringing together complementary categories and creating opportunities for buyers to explore a broad mix of products. From home accents and giftware to paper goods, accessories and handcrafted products, the expanding exhibitor roster will contribute to a diverse sourcing experience for retailers preparing for the year ahead.
As NY NOW approaches its Winter 2027 edition, the continued addition of new exhibitors, the return of established brands and the development of new sales agency relationships underscore the marketplace’s focus on building a stronger, more connected wholesale community. Together, these developments reflect a renewed emphasis on brand participation, retail engagement and creating a show that delivers meaningful business opportunities for exhibitors and buyers alike.
The next NY NOW Winter Market will take place January 31–February 2, 2027, at the Javits Center in New York City.
For more information about exhibiting or attending the Winter 2027 show, visit www.nynow.com.
NOTES TO EDITORS
ABOUT NY NOW
NY NOW, recently acquired by Rockview Management Group Inc., is a twice-annual wholesale tradeshow serving the gift, home, and lifestyle industries. With more than a century of history, the show connects brands and buyers in one of the world’s most dynamic retail capitals. Guided by renewed investment and experienced leadership, NY NOW is where meaningful relationships, product discovery and wholesale commerce come together. For more information, visit
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