WINTER SHOW | January 31 – February 2, 2027 | JAVITS CENTER  | NYC

EXHIBITOR TOOLS

As an exhibitor at NY NOW, we strive to make your experience easy and productive, so below you will find all the information you need to successfully participate in the show, including deadlines, regulations, order forms for furniture and services, and other useful information.

The page is designed for current exhibitors. If you are still considering participating you can click here to learn about all the benefits of bringing your brand to NY NOW.

maximize your brand exposure

Make the most of your NY NOW experience by putting your brand front and center with thousands of retail buyers before, during and after the Show. Our sponsorship and advertising opportunities are designed to amplify your visibility, drive buyers to your booth and keep your brand top of mind. From exhibitor directory and mobile app advertising to social media promotions and more, these high-impact opportunities help you stand out, connect with qualified buyers and maximize your return on investment.

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enhance your directory profile

Make it easier for buyers to discover your brand. Your NY NOW online exhibitor directory profile is a powerful promotional tool, and it’s FREE with your booth package.

  • 80% of buyers search the directory by product category, so selecting your categories is essential to ensuring your brand appears in relevant searches.
  • Buyers spend 70% more time on listings that feature product images, so make sure yours stands out!

Add compelling product images, show specials, press releases, a company description and up-to-date contact information to capture buyers’ attention, drive traffic to your booth and make the most of your NY NOW investment.

 

LOGIN TO YOUR EXHIBITOR HUB

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