– Products Help Consumers Refresh
and Replenish Their Minds and Bodies –



WHITE PLAINS, NY. – July 24, 2018 – NY NOW®, the Market for
Home, Lifestyle + Gift
, offers buyers an
opportunity to source personal care and wellness brands and products that enable
their customers to pamper themselves.  Approximately
100 brands will be showcasing thousands of products in the dedicated Personal
Care + Wellness section where buyers can find everything they need – from essential
oils, body lotion and lip balms, to crystals, air purifiers and more, including
natural, organic, cruelty-free, shea and botanical ingredients. To discover emerging trends, meet brand-new
companies and uncover unique products, buyers can find all this and more at NY
NOW from August 12, 2018 through Wednesday,
August 15, 2018 at the Javits Center in New York City. The Personal Care + Wellness can be found within the LIFESTYLE Collection
on Level 1 in the 7900-8000

“We can’t wait for buyers to discover nearly
100 brands showcasing the very best in wellness, beauty, personal care and
fragrance,” said Randi Mohr, Emerald Expositions Vice President and NY NOW
Director. “This unique category gives retailers and spas an opportunity to
source a wide range of products from organic ingredients to do-it-yourself body
products – it’s truly a can’t miss destination for all things personal care.”

The Personal Care + Wellness section offers buyers
an opportunity to explore the most on-trend products in categories such as
cosmetics, perfumes, skin care, bath and body care, beauty accessories, hair
care, apothecary gifts, well-being lines and more. A full list of the brands within
Personal Care + Wellness can be found here.

NY NOW is excited to welcome some of this
year’s newest brands to the section including:

Bathorium Inc. (Booth #8038) – Hand-crafted
natural bath bombs and bath soaks, proudly designed and made in Canada.


Birthstone Scents (Booth #7954) – A line of twelve talisman fragrances inspired
by ancient tradition. Each scent has been infused with its gem for a full lunar
cycle to harness the power of the stone to heal and protect.


Just Bee Cosmetics (Booth #7951) – Thoughtfully
crafted oils, lotion bars, lip balms and more. Made in small batches with
carefully-chosen ingredients and subtle natural flavors and scents.


Kat’s Naturals (Booth #7976) – Promotes health and wellness through
providing high-quality botanical extracts like pure CBD isolate, organic
hempseed oil and essential oils. Based in Tennessee.


Marmalade of London (Booth #8082) – British brand that creates indulgent luxury
items such as candles, diffusers, body washes and lotions.


R&R Luxury (Booth #7944) – Transforms one of nature’s purest and
richest gifts – shea – into the most enriching beauty products such as soap,
scrubs and oils.


Saar Soleares (Booth #8071) – Luxurious balms, oils and perfumes
handcrafted in small batches using family recipes and made with ingredients
such as bees products and flower extracts to nurture mother and child.


SHEA Brand (Booth #8069) – Lip balms, face sprays and body sprays made
from shea butter and other raw ingredients.


SOH Melbourne (Booth #7939) – A fragrance house producing bespoke candles
and perfumes that are created and poured in Melbourne.


Taylor Street Soap Co. (Booth #7967) – Handcrafted
artisan soap with organic and natural ingredients, made in Chicago.

Additionally, NY NOW is thrilled to announce
some of the companies that are returning to the market this year:

Babe Australia (Booth
– Returning from an absence – Plant-based beauty and lifestyle
products such as body soufflé, room sprays, dry body scrub, organic wash and
basin, candles, bath soaks and more.


P.F. Candle Co (Booth #7945, Expansion) – High-quality
fragrance for the home and body that are designed, produced and shipped out of
southern California.


Plum Island Soap (Booth #8062) – Returning from an absence – 100 percent
all-natural bath, body and skincare items made with pure, high-quality
ingredients and essential oils.


Serene House (Booth #7962) – Returning
from an absence – Personal air care
products and fragrances that help improve one’s sense of well-being through
scent, sound and visual aesthetics.


Spitfire Girl (Booth #7938) – Unique gift sets, perfume, candles, ritual
kits, crystals and more.

The Holistic Home Company (Booth #8059) Handmade
luxury products that inspire the mind, revitalize the body, stir the soul and
enhance the home.


UR Bath & Body (Booth #8047, Expansion) – Handcrafted bath bombs, soaps, sugar
scrubs, bubble sand that inspire a sense of self and joy and provide the opportunity
to express love to others.

New and Convenient


NY NOW will feature a new date pattern for
the summer 2018 market offering greater convenience to both buyers and
exhibitors. Personal Care + Wellness will open along with the rest of NY NOW at
9:00 a.m. on Sunday, August 12 and close at 3:00 p.m. on Wednesday, August 15
(one hour later than previous markets). Please note that no
sections are open on Saturday
. This date pattern represents a return to NY
NOW’s traditional and preferred summer schedule, eliminating the staggered
opening of recent markets and allowing buyers to shop all sections of the
Market – including Personal Care +
Wellness – at any point during the show.

Register Today!


NY NOW is open to members of the industry including
retailers and buyers as well as members of the press. For more information and
to register, please visit

# # #



About NY NOW


summer 2018 edition of NY NOW®, the
Market for Home, Lifestyle + Gift,
will take place August 12-15, 2018 at
New York City’s Jacob K. Javits Convention Center. NY NOW features three
comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens
of thousands of products in hundreds of product categories. Attendees from all
50 states and nearly 70 countries worldwide are expected.

NY NOW is owned by Emerald
Expositions, a leading operator of business-to-business trade shows in the
United States. The company currently operates more than 55 trade shows, as well
as numerous other face-to-face events. In 2017, Emerald’s events connected over
500,000 global attendees and exhibitors and occupied more than 6.9 million NSF
of exhibition space.

More information about NY
NOW can be found at



The official name of the market is “NY NOW.”
Please do not use “NY Now,” “NYNow,” “New York Now,” “the NY Gift Show” or the
“NY Gift Fair” to refer to the market.


Javits North will continue to be under
renovation during the summer 2018 market and as a result, the Handmade®
Designer Maker section will once again be located on Level 3.

The entirety of NY NOW’s summer 2018 market –
including the Handmade® Global Design section located in the River Pavilion –
will open at 9:00 a.m. on Sunday, August 12, 2018 and close at 3:00 p.m. on
Wednesday, August 15, 2018 at the Jacob K. Javits Convention Center in New York
City. No sections are open on Saturday.


NY NOW has a new logo. If you need a high-res
version for your coverage, please contact us at



Jennifer (Samuels)
Coyne PR for NY NOW