NEW YORK, NY, August 15, 2015… Online balloting is now open to determine which two – of 20 eligible – products, will win the “Best of HOME” and “Best of LIFESTYLE” awards in connection with the summer 2015 edition of NY NOW®, the Market for Home, Lifestyle + Gift, which runs Saturday, August 15, through Wednesday, August 19, at New York City’s Jacob K. Javits Convention Center. Voting takes place on Facebook at (for Best of HOME) and (for Best of LIFESTYLE), through Tuesday, August 18, and winners will be announced on Wednesday, August 19, before the conclusion of the Market.

“Editors from more than two dozen leading trade and consumer media outlets reviewed hundreds of NY NOW exhibitor new product submissions to determine the 20 top items in several categories,” said Randi Mohr, NY NOW co-director and vice president. “It’s now up to NY NOW participants, as well as the general public, to select which of these contenders from across the United States and around the world will be NY NOW’s Best of HOME and Best of LIFESTYLE winners.”

From hundreds of contenders in four broad “Best New Product Award” categories – Baby + Child, Personal Care + Wellness, Home Textiles and Tabletop + Gourmet Housewares – first round review determined 20 top products. Criteria for preliminary judging included: innovative design; creative use of materials/construction; and use of new materials/technology. These 20 products will now compete for two best overall distinctions – Best of HOME and Best of LIFESTYLE – based on popular voting.

Contenders for “Best of HOME” are: Ann Gish (New York, NY) for its Daisy Silk Prints; Aviva Stanoff (Vista, CA) for its Stardust Pillow in Charcoal; AvoSeedo LLC (Frankfurt, Germany) for its AvoSeedo; Coltellerie Berti for MATCH (Jersey City, NJ) for its Nocciola Knife; IPPINKA (Toronto, Canada) for its Grab Opener; Kevin O’Brien Studio (Philadelphia, PA) for its Casablanca Silk Velvet Duvet in Gun Metal; LinenMe (Chicago, IL) for its Rainbow White Table Linen; Pom Pom at Home (Burbank, CA) for its Venice Towel; Typhoon® Homewares (New York, NY) for its Typhoon Skandi Cast Iron Casserole; and Zojirushi America Corporation (Torrance, CA) for its Fresh Brew Plus Thermal Carafe Coffee Maker EC-YSC100.

Contenders for “Best of LIFESTYLE” are: AMERIKAS (New York, NY) for its Floris Gentleman Shaving Soap 89; Candylab Toys LLC (New York, NY) for its Woodie + Caravan; European Soaps, LLC (Seattle, WA) for The Artists Collection Starry Night; Innobaby LLC (Barrington, IL) for its Aquaheat On-the-Go Food Warmer; Kuumba Made (Tucson, AZ) for its Herbal First Aid; Oliver & Adelaide (Chestnut Ridge, NY) for its aby Gift Packages, Everybody Loves Elephants; Pirasta (Brooklyn, NY) for its Let’s Color America: Really Big Coloring Poster; Spongellé® llc (Los Angeles, CA) for its Men’s Super Buffer by Spongellé Beyond Cleansing; Tree by Kerri Lee (Long Eddy, NY) for its photo holder block; and True Moringa (Boston, MA) for its True Moringa Lavender Facial Oil.

The summer 2015 edition of NY NOW, the Market for Home, Lifestyle + Gift, will run Saturday, August 15, through Wednesday, August 19, 2015, at New York City’s Jacob K. Javits Convention Center. NY NOW’s three comprehensive collections – HOME, LIFESTYLE and HANDMADE, as well as NEW! exhibitors – encompass 100,000 products in myriad product categories. Attendees from all 50 states and around the world are expected. Information and registration is available online at


NOTE: Product photographs are available upon request. Contact to request images.