WHITE PLAINS, NY. (March 31, 2021) – NY NOW®, the modern wholesale market for retailers and specialty buyers seeking diversity and discovery, announced the launch of an integrated in-person and digital offering for its community, debuting at the NY NOW Summer Market, August 8-11, 2021, at the Javits Center NYC.

After a successful Winter Digital Market Week and a busy two-day March Get Together on the Digital Market, NY NOW will launch the Gift & Home industry’s first seamless digital and in-person experience.

Brands + Makers participating in the NY NOW in-person market will receive a six-month subscription to the NY NOW Digital Market free of charge. This fully connected and unique experience gives brands the opportunity to tell their story to buyers pre-show, meet them in-person, showcase their products and take orders onsite and then follow-up post-market for more connections. Buyers will be able to research and plan ahead of the show, get to know brands and write orders onsite and then close the loop post-show.

“This Summer we are not only excited to come back in-person but to launch a truly integrated digital and in-person market, a first for the Gift & Home industry. We have established our Digital Market as a vital 365 resource for buyers and are now excited to connect it to our in-person event. Our dedicated and qualified community of wholesale buyers will be able to walk the aisles of our refreshed market layout at the Javits and connect with the same set of brands before and after the show,”, said Tim Hart, SVP NY NOW.

The NY NOW Digital Market will remain open as an always-on interactive platform and lead generation tool for buyers and brands to connect and do business. Visit

To learn more about the NY NOW Summer 2021 plans, email Emma Smith at


NY NOW Media Contact:

Beth Cowperthwaite |

About NY NOW:

NY NOW, is the modern wholesale Market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, and building community year-round through its 365 Digital Market, it’s where buyers and designers unearth a refreshed and dedicated collection of eclectic lifestyle products. NY NOW features ten comprehensive sections –Accent on Design, Accessories, Artisan Resource, Baby + Child, Gift + Stationery, Handmade Designer Maker, Handmade Global Design, Home Design + Tabletop, Luxury Lifestyle, Wellness– that encompass tens of thousands of products in hundreds of product categories and now offers a 365 platform for discovery of new products, brands + makers, lead generation, education, and community networking with the NY NOW Digital Market.

About Emerald:

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit