WHITE PLAINS, N.Y. (July 27, 2020) –NY NOW announced today plans to create a single stationery destination within its market. The reimagined stationery destination will be part of a re-branded Gift + Stationery section and, as a result, the National Stationery Show brand will be retired.

Stationery has always been a critical part of NY NOW and the new destination will allow for stronger merchandizing and an improved buying experience. The stationery destination will continue to feature the Greeting Card Association (GCA) Village so that emerging publishers have a pathway to participating in NY NOW.

“Stationery has always been a very important part of NY NOW and will continue to be so. In fact, approximately a quarter of our Gift exhibitors are stationery brands,” said Tim Hart, SVP, NY NOW. “Retiring the storied NSS brand was not an easy decision to make but, having consulted with our community, we are confident that creating a definitive stationery destination is the best way to delight buyers. We celebrate stationery and want to thank all the NSS exhibitors and buyers who have made the brand such a success since it was founded in 1945. We are looking forward to working alongside all of you as we launch this re-imagined collection of artists and products,” added Hart.

“We have worked with the National Stationery Show and NY NOW for many years and we look forward to continuing our partnership,” said George White, President, GCA. “Gift, stationery and greeting cards naturally go together, as they do at retail, and we fully support the re-imagining of stationery at NY NOW as Gift + Stationery. NY NOW is a cornerstone of our tradeshow strategy and we are pleased that the GCA Village will continue to provide opportunities for smaller, emerging publishers to participate,” added White.

The next edition of NY NOW will take place at the Jacob Javits Convention Center in February 2021.

Visit the National Stationery Show and  NY NOW websites and keep up to date on all information.


Media Contact:

Meg Estevez

About NY NOW:

NY NOW, an Emerald event, is the modern wholesale market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, it’s where buyers and designers unearth a refreshed and dedicated collection of eclectic lifestyle products. Now in its 96th year, NY NOW features eleven comprehensive sections – Accent on Design, Accessories, Artisan Resource, Baby + Child, Gift, Handmade Designer Maker, Handmade Global Design, Home Furnishings + Textiles, Luxury Lifestyle, Tabletop + Gourmet Housewares and Wellness – that encompass tens of thousands of products in hundreds of product categories.

About Emerald:

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit