– Buyers and Retailers Will Have the Exclusive Opportunity to Witness the Latest Industry Trends Firsthand –

WHITE PLAINS, NY. — June 5, 2017 — NY NOW®, the Market for Home, Lifestyle + Gift, announced its seminar lineup for the summer 2017 market which will feature approximately 25 sessions covering a variety of topics from retail tips and tricks, to design trends and more. In addition to exploring the more than 2,400 exhibitors and tens of thousands of on-trend products in hundreds of categories, attendees will have the opportunity to attend a full range of educational programming and industry events that will provide new insights on the industry and invigorate them to succeed. The seminar program kicks off on August 20 and continues through August 22 at the Jacob K. Javits Convention Center in New York City and provides a front row seat to the latest industry trends.

“The industry moves quickly and we know that between running a business, traveling and sourcing great products, it can be difficult for buyers and retailers to stay on top of all of the newest trends and resources,” said Randi Mohr, NY NOW Show Director and Vice President, Emerald Expositions. “This is why we are committed to providing outstanding educational resources each market, and the upcoming summer edition of NY NOW is no exception. This August, attendees will be able to attend one event to source new and on-trend products all while gaining industry insights from leading experts through our robust seminars program – all under one roof.”

NY NOW will once again offer a jam-packed agenda featuring sessions led by industry experts including representatives from industry associations, leading trade and consumer publications and more. Some exciting seminars at the summer 2017 market include:

•   Sunday, August 20th
º  10 Fresh Tips to Reinventing Your Business
º  Red Letter Days: The Ticket to Boosting Personal Care Product Sales
º  Facebook 2017: What Do You Need to Know to Stay (or Get) on Top?
•   Monday, August 21st
º  Boosting Christmas Sales
º  Applying Design Thinking to Artisan Products: How to Design Products with
Maximum Impact
º  Temporary Stores: How to Create More Revenue With Craft Fairs, Pop-Ups
and Shows
•   Tuesday, August 22nd
º  Amazing Merchandising: Over 100 Examples to Wow Customers
º  Identify Your Customer: How to Build a Tribe of Loyal Customers and Grow
Your Brand
º  Look Great in the Inbox: 7 Ways to Add Punch to Your Email Marketing

How to Register for NY NOW
NY NOW is open to members of the industry, including retailers and buyers, and all attendees will have the opportunity to register for the summer 2017 seminars. To register for NY NOW, qualified members of the trade may click here, while eligible and credentialed members of the media can click here to pre-register.

NY NOW takes place at New York City’s Jacob K. Javits Convention Center August 19-23, 2017. For more information and to stay updated about future NY NOW news and announcements, please visit

# # #

About NY NOW

NY NOW®, the Market for Home, Lifestyle + Gift, will take place at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens of thousands of products in hundreds of product categories. The Handmade® Global Design section of the HANDMADE Collection will open on Saturday, August 19 and close on Tuesday, August 22. The HOME and LIFESTYLE Collections, as well as the Handmade® Designer Maker and Artisan Resource® sections of the HANDMADE Collection will open on Sunday, August 20, and close on Wednesday, August 23. Attendees from all 50 states and more than 80 countries worldwide are expected.

NY NOW is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.5 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. More information about NY NOW can be found at

•   The official name of the market is “NY NOW.” Please do not use “NY Now,”
“NYNow” “the NY Gift Show” or the “NY Gift Fair” to refer to the market.
•   Javits North will be under renovation starting with the summer 2017 NY NOW
market. As a result, the Handmade® Designer Maker section will move to Level 3
of the Javits Center.

Katie Seifert
Coyne PR for NY NOW