NY NOW announces NY NOW Cares in support of giving back


White Plains, NY. — November 1, 2018 — NY NOW® proudly continues its initiative, NY NOW Cares, to foster community between its market registrants and noteworthy charitable causes by giving back.  Working with Gift for Life’s LIFELINE, a gift and home industry initiative supporting Feeding America’s national disaster relief efforts, this November we are addressing the hunger crisis across America. NY NOW will donate $1 for each qualified registration submitted via through November 30, 2018 to benefit Feeding America, the nation’s largest domestic hunger-relief organization. The Feeding America network of food banks has risen to meet the needs of 46 million people at risk of hunger, including 12 million children and 7 million seniors.


“Gift for Life launched LIFELINE in 2017 to provide the gift and home industry with a vehicle to aid communities impacted by natural disasters, such as hurricanes and wildfires,” said George Kacic, chair of Gift for Life. “We are delighted to partner with NY NOW as part of our LIFELINE initiative to fund food in times of crisis.”


“We recognize that attending Market is an investment for our attendees and we want to share with them the sense of community and the importance of giving back.” Said Amy Loewenberg, Buyer Relations Manager for NY NOW.  “This is one of the many ways that we continue to grow and foster our community for good.”








Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. They provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people they serve; they educate the public about the problem of hunger; and advocate for legislation that protects people from going hungry.



About Gift for Life


Gift for Life was founded in 1992 by a small group of gift industry professionals responding to the tragic loss of friends and colleagues as a result of AIDS. Since then, Gift for Life has raised more than $5M for AIDS research and education, and HIV/AIDS prevention and treatment. In 2008, Gift for Life selected DIFFA: Design Industries Foundation Fighting AIDS, one of the largest funders of HIV/AIDS service and education programs in the U.S., as its sole charity partner.  In 2017, Gift for Life launched LIFELINE to focus the industry’s collective capacity to deliver immediate assistance by funding food in times of crisis through Feeding America.



About NY NOW


The winter 2019 edition of NY NOW®, the Market for Home, Lifestyle, Handmade + Gift, will take place February 3-6, 2019 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections — HOME, LIFESTYLE and HANDMADE — that encompass tens of thousands of products in hundreds of product categories. For the first time, NY NOW welcomes the co-locations of the winter market with the National Stationery Show® and SURTEX®, which will take place during the same time, all under one roof and in the same location. Attendees from all 50 states and nearly 70 countries worldwide are expected.


NY NOW is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. The company currently operates more than 55 trade shows, as well as numerous other face-to-face events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied more than 6.9 million NSF of exhibition space.


More information about NY NOW can be found at



• The official name of the market is “NY NOW.” Please do not use “NY Now,” “NYNow,” “New York Now,” “the NY Gift Show” or the “NY Gift Fair” to refer to the market.

• The NY NOW winter 2019 market will take place Sunday, February 3, 2019 through Wednesday, February 6, 2019 at the Jacob K. Javits Convention Center in New York City.

• The National Stationery Show® will be co-located with the NY NOW winter market and will be located on Level 1 adjacent to the LIFESTYLE Collection.

• SURTEX® will be co-located with the NY NOW winter market and will be located on level 4 in the River Pavilion.

• For high-res images or the NY NOW logo for your coverage, please contact us at




Meg Estevez

VP, Marketing NY NOW