New Brands, Product Launches, Tailored Programming and a Focus on Renewed Energy and Community Prevailed at NY NOW

WHITE PLAINS, N.Y. (February 21, 2020) – NY NOW®, the definitive Market for Lifestyle, Handmade, and Home, delivered a strong Winter 2020 market that embodied a renewed energy and a feeling of positive
change, which resonated with retailer and exhibitor communities alike. The five-day show, combined with the co-location of NSS®, welcomed buyers from across the country and beyond to discover a merchandised show floor designed for buyers to find the newest
distinctive products and emerging brands among 2,000 exhibiting companies with offerings spanning more than 35 leading product categories.

“NY NOW took a positive step into the new decade by producing a market that embraced a renewed, invigorated spirit while exemplifying our continued commitment to the industry,” says Tim Hart, SVP, Emerald Retail Group. “In today’s economy retailers are pressed
for time and resources, yet they are also being tasked to constantly renew and evolve to keep their business vibrant. By understanding this, and other trends happening in retail, NY NOW’s commitment is focused on partnering with retailers in a way that allows
us to strengthen the market and make changes that are meaningful to their buying journey. Retailers are looking to us to deliver the most diverse gathering of new and current brands and makers in one place that fuels discovery of what’s fresh and next – and
this Winter market was just a small glimpse into the future of NY NOW. As we look ahead toward the Summer market, we’re striving to deliver more resources, selected by their uniqueness in concept, design, innovation, and ability to sell. In addition, we are
focusing on being the go-to destination for buyers and sellers to share ideas, embrace community, and ultimately help one another grow,” adds Hart.

Newness was the highlight of the market with NY NOW welcoming 300 new exhibiting companies to show. The Winter 2020 market also launched a New Brand display presentation, which showcased a curated collection of nearly 200 products from first-time exhibitors.
Together with a tailored programming featuring the latest topics in the categories of Sustainability, Smart Technology, and creating memorable in-store experiences, the aisles were abuzz with steady order writing and networking events fostering new business
connections and collaborations.

“This is my first time exhibiting at NY NOW and it was incredible. NY NOW really is the show where America comes to buy things that are new and innovative. Right from when we opened, I was writing orders. I came here looking for museum stores, and I found more
than I could ever have expected. NY NOW offers me an opportunity to access the entire US market. It’s a wonderful opportunity, way better than I ever expected,” says Douglas Chalk, Owner, Clever Clocks.

“This show is really exciting because the show producers have made it fresher. They’ve stirred the pot, and there’s a lot of new here. And some of these people, because they’re so fresh to the market, their works are the most exciting. This is the most exciting
show in the last 10 years. NY NOW represents to me success for a new year and a new decade,” Ron Hoi, Hoipoli, Owner (Chicago O’Hare) and Pop Gallery (Disney Springs).

NY NOW’s “Best New Product” Awards recognize and celebrate the extraordinary product offerings from exhibitors across the market. Hundreds of exhibitors entered the awards and one winner was chosen from each of the eleven sections within the Home, Lifestyle
and Handmade Collections, which include:

Winners of the Winter 2020 “Best New Product” Awards


Award name: Most Sensitive Use of Materials
Winner: Morihata International Ltd
Section: Accent on Design

Award name: Most Innovative
Winner: Parafina & Co.
Section: Accessories


Award: Accent on Design – Outstanding Products
Winners: Ameico
Airinum AB
Cool Décor Company

Award: Accent on Design – Best Overall Collection
Winner: Modern Sprout, LLC


Awards: Home Furnishings + Textiles
Winner: Selamat Designs
Winner: Green Sails / 727 Sailbags

Awards: Tabletop + Gourmet Housewares
Winner: JoyJolt

Awards: Luxury Lifestyle
Winner: LARQ

Awards: Accessories
Winner: Love is Project

Awards: Artisan Resource
Winner: Milsouls

Awards: Handmade Global Design
Winner: Baskets of Cambodia

Awards: Handmade Designer Maker
Winner: Bee Bowen Handcrafted Luxury

Awards: Wellness
Winner: Dot & Lil Bath & Body Inc.
Winner: M. Barclay

Awards: Accent on Design
Winner: Morihata International Ltd.

Awards: Best In Market
Winner: Selamat Designs

Awards: Baby + Child
Winner: eeBoo

Awards: Gift
Winner: Paddywax Candles


About NY NOW: The Summer 2020 edition of NY NOW®, the Market for Handmade, Home and Lifestyle, will take place August 8-12, 2020 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and
HANDMADE – that encompass tens of thousands of products in hundreds of product categories. NY NOW is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. The company currently operates more than 55 trade
shows, as well as numerous other face-to-face events. In 2019, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied more than 6.9 million NSF of exhibition space.

NY NOW Media Contact:
Beth Cowperthwaite / 203-606-6243