NY NOW® Digital Market Debuts With More Than 650 Brands + Makers
Ongoing resource for buyers through the end of 2020 and beyond

WHITE PLAINS, NY. (October 8, 2020) – NY NOW®, the modern wholesale market for retailers and specialty buyers seeking diversity and discovery, launched its Digital Market on Saturday October 3rd, with 5 Live Show Days of discovery, exploration and content. The Digital Market debuted with more than 650 Brands + Makers and thousands of buyers for a celebration of creativity and humanity, and now continues live as a 365-connection platform.

The cohort of founding Brands + Makers included more than 250 participating with NY NOW for the first time, and featured tens of thousands of products made in more than 60 countries. Leading brands live on the platform include 54Kibo, Alessi, Areaware, Axiom Glass, Caribbean Craft, etúHome, Kent Stetson Handbags, MADE51, and Swahili African Modern. A full brand list can be viewed here and view a sampling of buyers who engaged with the Digital Market here.

Buyer Testimonials:
”NY NOW curated the most amazing digital market that connects makers to retailers, retailers to customers, and everyone in-between. You want to talk about pivoting in the face of a pandemic?! NY NOW nailed it!!! Holiday 2020, Spring/Summer 2021, and even Fall/Winter 2021 is SET!!!! What a gift!!!” Kathy Piccari, Owner, PINEAPPLE ON MAIN

“Thank you NY NOW for a creative vision & for creating a brilliant virtual market connecting brands & makers from all over the world with design enthusiastic buyers. Designing is really dreaming out loud & a dream we dream together becomes reality. Here’s to better days ahead and to making the world a better place.” Nonna Peppy Home Décor

Brand Testimonials:
“I assumed this was more of a marathon than a 50-yard dash. I am pleased at the number of contacts that have emailed me directly looking for line sheets. My website traffic is way up and I have added a bunch of new followers to Instagram.” Gina Amoroso, Hettle

“The live show has been awesome. We have been able to make some really great connections and have had some good sales. I think overall things went really smoothly. There is a total learning curve, but we are thrilled with how it has gone.” Rochelle Arquette, Public School Paper

The Digital Market will remain online as a continual resource for buyers through the end of 2020 and beyond. It will serve as a means to stay connected and continue to evolve into a 365 engagement, discovery, and connection platform that meets buyer sourcing and replenishment needs, any time, from anywhere.

Visit the NY NOW Digital Market at

Media Contact:
Beth Cowperthwaite |


About NY NOW:
NY NOW, an Emerald event, is the modern wholesale market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, it’s where buyers and designers unearth a refreshed and dedicated collection of eclectic lifestyle products. Now in its 96th year, NY NOW features eleven comprehensive sections – Accent on Design, Accessories, Artisan Resource, Baby + Child, Handmade Designer Maker, Handmade Global Design, Home Furnishings + Textiles, Luxury Lifestyle, Tabletop + Gourmet Housewares, and Wellness – that encompass tens of thousands of products in hundreds of product categories.

About Emerald:
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit