Additional configurations create more opportunities for independent makers to join the Winter 2027 Show
NEW YORK, November 11, 2026 — Following significant interest and a strong volume of applications, NY NOW has introduced new booth configurations for HANDMADE, the juried division returning to the Winter 2027 Show, which will take place from January 31–February 2, 2027, at the Jacob K. Javits Convention Center in New York City. The show is currently accepting applications for the limited spaces still available, creating opportunities for emerging designers and small-batch artisans to showcase their work to wholesale buyers.
The expanded options include new hardwall booths measuring 3-by-10 feet and 12 open display stands measuring 3-by-5 feet. Designed to accommodate a range of makers and businesses, these configurations offer greater flexibility for independent artisans looking to connect with retailers and introduce their work to the wholesale market within a smaller format.
HANDMADE will feature 89 designers and artisans, established and emerging, across two collections. Designer-Maker will spotlight independent designers and craftspeople producing small-batch, handmade work. Global Design will bring together makers and brands rooted in distinct cultural or regional design traditions, with an emphasis on authentic sourcing and provenance. Applicants whose products are made entirely by hand in the U.S., from raw material to finished piece, will also be eligible for a Handmade in America designation.
Every application will be evaluated by an independent committee of retailers, designers and industry leaders, with selections based on provenance and origin, design integrity, workmanship and craft, story, and small-batch production. The committee includes Michael Schultz, co-founder of Cursive, a gift, stationery and home shop in Manhattan’s West Village; John Gilvey, co-founder of Hudson Beach Glass, a hand-cast glass studio in New York’s Hudson Valley; Colvin English, co-founder of ByHand Consulting, which helps artisan entrepreneurs enter the wholesale market; and Robin Kramer, founder of Red Boot Consulting and co-founder of Flourish & Thrive Academy, who advises jewelry designers on brand and wholesale strategy.
Once a defining part of the show, HANDMADE disappeared from NY NOW’s lineup years ago. Its return reflects the show’s broader direction under new management: a renewed focus on the categories and editorial perspective longtime exhibitors and buyers associate with NY NOW at its strongest, alongside independent industry voices helping shape its next chapter. The addition of new booth formats further supports this vision by making participation more accessible and affordable to a broader range of independent makers.
HANDMADE is part of a broader reimagining of the NY NOW floor for Winter 2027, which will be organized into three sections – Gift & Lifestyle, Home, and HANDMADE – designed to make it easier for buyers to shop by category.
NY NOW has already received a significant number of applications for HANDMADE, and the independent selection committee is currently reviewing submissions received to date. Additional applications will be reviewed on a rolling basis as they are received, with space limited to 89 companies. Interested designers and artisans are encouraged to apply soon here.
About NY NOW
NY NOW, recently acquired by Rockview Management Group Inc., is a twice-annual wholesale tradeshow serving the gift, home, and lifestyle industries. With more than a century of history, the show connects brands and buyers in one of the world’s most dynamic retail capitals. Guided by renewed investment and experienced leadership, NY NOW is where meaningful relationships, product discovery and wholesale commerce come together. For more information, visit www.nynow.com.
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