WHITE PLAINS, NY, July 17, 2015…With a three-pronged collaboration, NY NOW®, the Market for Home, Lifestyle + Gift, will expand its dynamic partnership with HGTV Magazine for the second consecutive year to include the second annual Blogger Block Party, a first-ever #NYNOW Social Media Lounge sponsored by HGTV Magazine and a seminar on Blogging for Business also moderated by the magazine, all presented in connection with the forthcoming Market, August 15-19, at New York City’s Jacob K. Javits Convention Center.

“Our partnership with HGTV Magazine renews the strong relationship forged last year between two leading home and lifestyle brands,” said Scott Kramer, NY NOW co-director and vice president. “Our cooperation this summer emphasizes blogging and social media, both of which are increasingly important to our industry.”

HGTV Magazine’s second-annual Blogger Block Party will include opportunities for bloggers to meet, craft, and share their experiences at an interactive event during NY NOW. Sara Peterson, HGTV Magazine’s editor-in-chief, and Genevieve Gorder, HGTV designer, will make personal appearances during the free event. The second-annual Blogger Block Party will be held on Monday, August 17, from 12:00 pm – 8:00 pm, at 404 NYC, located at 404 10th Avenue (between 32nd and 33rd Street) just blocks from the Javits Center. For more information regarding HGTV Magazine’s Blogger Block Party, please visit the website at, or email

“We are thrilled to be hosting the HGTV Magazine Blogger Block Party in collaboration with NY NOW for the second year in a row,” said Sara Peterson, editor-in-chief of HGTV Magazine. “Through our partnership with NY NOW and our sponsorship of the new Social Media Lounge, the online DIY and crafting community will have the opportunity to meet, network and inspire each other with new ideas and projects.”

A brand-new #NYNOW Social Media Lounge, sponsored by HGTV Magazine’s Blogger Block Party, will encourage attendees to follow the action live while connecting and sharing highlights with fellow industry professionals. The lounge, which opens at the Javits Center on Sunday, August 16, will be open daily through Wednesday, August 19, during all show hours.

In addition, a seminar titled “Blogging for Business 101: Everything You Need To Know and Why” will explore how to use blogging to build business, where to find inspiration and subject matter, and how to develop and expand an audience. Alyssa Sparacino, Online Editor at HGTV Magazine, will moderate the discussion of blogging options and opportunities, with panelists including Nole Garey of Oh So Beautiful Paper, Grace Kang of Pink Olive and Becky Tyre of Retail Details. Tickets are $20 advance/$25 onsite and can be purchased online at

The summer 2015 edition of NY NOW, the Market for Home, Lifestyle + Gift, will run Saturday, August 15, through Wednesday, August 19, 2015, at New York City’s Jacob K. Javits Convention Center. NY NOW’s three comprehensive collections – HOME, LIFESTYLE and HANDMADE, as well as NEW! exhibitors – encompass 100,000 products in myriad product categories. Attendees from all 50 states and around the world are expected. Information and registration is available online at


About HGTV Magazine

HGTV Magazine, a joint venture between Hearst Magazines and Scripps Networks Interactive, is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day—from painting to pillows to property values—in an upbeat and engaging way. Inspired by HGTV’s exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people’s homes. Unique in concept and voice, HGTV Magazine is accessible, friendly and fun. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching nearly 81 million readers in print (Fall 2014 MRI gfk) and nearly 44 million site visitors each month (comScore).