– Winter 2018 Market Enables Buyers to Source the Most In-Demand Products from Over 2,300 Exciting and On-Trend Brands –

WHITE PLAINS, NY. — January 31, 2018 — Looking for the latest home decor and accessory trends? Want to see the most gift-worthy products? Then, NY NOW®, the Market for Home, Lifestyle + Gift, is the place to be! Beginning this weekend at the Jacob K. Javits Convention Center in New York City, NY NOW gives buyers and shop owners the opportunity to discover amazing finds from around the world. Featuring staggered show hours starting Saturday, February 3rd through Wednesday, February 7th, NY NOW will bring together more than 2,300 premier established and emerging brands that will feature tens of thousands of design-driven products across hundreds of diverse product categories.

“The caliber and uniqueness of products at NY NOW are second to none! Presenting a collection of brands that offer something new for buyers each season is paramount to what NY NOW is all about,” said Randi Mohr, NY NOW Show Director and Emerald Expositions Vice President. “Nearly 40 percent of our exhibitors will be exhibiting exclusively at NY NOW this season. Additionally, nearly 65 percent of this February’s exhibitors will be launching products exclusively at NY NOW this winter. If you miss NY NOW, then you will miss out on experiencing these exciting brands and introductions firsthand!”

Trends and Variety
As buyers browse the market floor, they will have the opportunity to discover exciting on-trend products in every category including home decor and furnishings, children’s toys and pet products; floral & garden accessories; jewelry; tabletop and housewares; stationery; as well as personal care and accessories for men; women and children; and more!

NY NOW’s HOME Collection will focus on furnishings and home textiles, interior decor, tabletop and gourmet housewares and contemporary design objects. The LIFESTYLE Collection will feature the latest trend driven gifts in four themed sections including Baby + Child, Gift, Personal Accessories and Personal Care + Wellness. Finally, as the industry’s hallmark of design and craftsmanship, the HANDMADE Collection presents three distinct sections – Handmade® Designer Maker, Handmade® Global Design, and Artisan Resource® — offering handcrafted merchandise in categories such as tabletop, ceramics, textiles, home decor, jewelry, apparel and more.

Additionally, throughout the market, buyers who want to bring a global touch to their stores or shops will find the most intriguing designs from 445 international exhibitors across 45 different countries and spanning six continents. Exhibitors will showcase authentic designs, from traditional to modern, in categories including gift, home furnishings and decor, textiles, tabletop, stationery, jewelry, apparel and fashion accessories, and more.

Curated Displays
NY NOW will continue its tradition of spotlighting the newest creations to the industry as well as those that are environmentally-conscious through two distinct display areas located directly on the Market floor. Curated by industry experts, NY NOW’s themed exhibits showcase the very best in gift and home products, in exceptionally merchandised vignettes. The sustainability: design for a better world® display (located in booth #2772, Level 3) will showcase global home and lifestyle suppliers, products, production processes and business practices from around the world that are eco-friendly and socially responsible. The destination:new display (located in booth #2572, Level 3) will feature more than 100 products that are new to the marketplace as of September 1, 2017. Of the products typically selected for the display, many will be debuting exclusively at NY NOW’s winter 2018 market, making this a must-see exhibit for any NY NOW attendee looking for the freshest designs.

Seminars and Special Events
From seminars, to book-signings and more, NY NOW offers many great ways for buyers to grow their business while at NY NOW while also taking in some entertainment and special events.

A busy schedule of educational seminars will provide attendees with great tips and insights to implement when they return to their stores, showrooms or studios. Seminar sessions are led by industry experts including representatives from associations, leading trade and consumer publications and more. Some of this year’s speakers include Becky Tyre, Retail Details; Patti Carpenter, carpenter + company/Trendscope; Lindsay Anvik, See Endless, Inc.; Allan Share and Patti Biro, Day Spa Association; and Jennifer Cario, SugarSpun Marketing, to name a few. They will offer valuable information on business operations and best practices for being efficient, how to set sales targets for 2018 and the importance of measurable information, customer purchasing patterns, establishing a brand and building partnerships, leveraging social media and digital storytelling, engaging customers, new design trends and more! Click here to view the full seminar program.

As a special treat for attendees, NY NOW will be hosting book signings with two leading design and decor industry experts and authors. Alexa Hampton, Author of Decorating in Detail, Owner and Principal Designer of Mark Hampton LLC, and Creative Director of The Mine will be in the booth #2672, Level 3 lounge on Sunday, February 4th from 1:30 – 3:00pm. Additionally, Sophie Donelson, Editor in Chief of House Beautiful and author of Style Secrets: What Every Room Needs will also be in the booth #2672 lounge on Monday, February 5th from 1:00 – 3:00pm. Supplies are limited and books will be provided to attendees on a first-come, first-served basis.

Beyond the market floor, attendees will have the opportunity to experience the New York theater scene during NY NOW’s popular “A Night On Broadway” outing on Tuesday, February 6 at 7:00pm. This season, a limited number of tickets were available for Hello, Dolly! with two-time Tony winner Bernadette Peters, who joined the cast in January. The event was in high-demand and tickets are now sold out!

For a list of these events and more, please click here.

There’s Still Time to Register!
NY NOW is a can’t-miss experience and online registrations are still being accepted for qualified members of the trade through 11:59 p.m. on Friday, February 2nd. Applicants may sign up using the online registration form though must present credentials on-site upon arrival to the Market in order to complete the process and receive a badge.

Eligible and credentialed members of the media may visit the on-site press center on the 4A Terrace to present their credentials and apply for a press badge. Editors, reporters, writers, television and radio producers, and broadcast/Internet reporters from approved media outlets will receive editorial press badges, while publishers and advertising and sales representatives from approved media outlets will receive advertising press badges.

For more information on NY NOW, please visit

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About NY NOW
The winter 2018 edition of NY NOW®, the Market for Home, Lifestyle + Gift, will take place February 3-7, 2018 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens of thousands of products in hundreds of product categories. The Handmade® Global Design section of the HANDMADE Collection will open on Saturday, February 3 and close on Tuesday, February 6, on Level 4 in the River Pavilion. The HOME and LIFESTYLE Collections, as well as the Handmade® Designer Maker and Artisan Resource® sections of the HANDMADE Collection will open on Sunday, February 4 and close on Wednesday, February 7 on Levels 1 and 3. Attendees from all 50 states and nearly 70 countries worldwide are expected.

NY NOW is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. More information about NY NOW can be found at

    •    The official name of the market is “NY NOW.” Please do not use “NY Now,”
“NYNow” “the NY Gift Show” or the “NY Gift Fair” to refer to the market.
    •    Javits North will continue to be under renovation during the winter 2018 market and
as a result, the Handmade® Designer Maker section will once again be located on
Level 3. It will open on Sunday, February 4, 2018 and close on Wednesday,
February 7, 2018.
    •    Get a jump on summer planning – NY NOW’s summer 2018 market takes place in
its entirety, Sunday, August 12 through Wednesday, August 15, 2018 at the Jacob
K. Javits Convention Center in New York City.

Katie Seifert
Coyne PR for NY NOW