WHITE PLAINS, NY. – August 8, 2017 – NY NOW®, the Market for Home, Lifestyle + Gift, is set to gather the industry’s leading brands, products and tastemakers in the great city of New York later this month for what is expected to be one of the year’s most trend-setting market events. Taking place Saturday, August 19th through Wednesday, August 23rd at New York City’s Jacob K. Javits Convention Center, NY NOW will provide a one-stop-shop for buyers to browse the latest home and lifestyle trends, discover amazing new products, participate in a range of seminars and exclusive events, and so much more!

The market will continue its tradition of featuring a staggered opening. The Handmade® Global Design section of the HANDMADE Collection will open on Saturday, August 19 and close on Tuesday, August 22. The HOME and LIFESTYLE Collections, as well as Artisan Resource® will open on Sunday, August 20 and close on Wednesday, August 23. In addition, the popular Handmade® Designer Maker section has moved to Level 3 of the convention center for the first time, and as a result, it will follow the same schedule as the other sections on that level, opening Sunday, August 20 and closing Wednesday, August 23.

“NY NOW continues to provide a front row seat to the latest industry trends and we are so excited about the incredible finds for buyers to explore,” said Randi Mohr, Group Show Director, NY NOW and Vice President, Emerald Expositions. “The products on display never cease to amaze us, which is why we are so passionate about bringing another exciting market event to New York City. We know that our buyers are looking ahead toward the holiday season, and there’s no better place to source the year’s most desired gifts than the aisles of NY NOW this August.”

Trend-Setting Designs

Located all under one roof, NY NOW will provide attendees with the opportunity to browse an endless mecca of innovations from home décor and furnishings, tabletop and housewares, gifts, stationery, and textiles, as well as personal care and accessories for men, women and children, and more! This year, more than 2,400 premier brands – established and emerging alike – are expected to showcase tens of thousands of on-trend products across hundreds of categories.

NY NOW’s HOME Collection will focus on furnishings and home textiles, interior décor, tabletop and gourmet housewares and contemporary design. The LIFESTYLE Collection will feature the latest trend driven gifts and lifestyle products in four themed sections including Baby + Child, Gift, Personal Accessories and Personal Care + Wellness. Finally, as the industry’s hallmark of design and craftsmanship, the HANDMADE Collection presents three distinct sections offering handcrafted merchandise in categories such as tabletop, ceramics, textiles, home décor, jewelry, apparel and more. Across all three Collections, NY NOW is thrilled to welcome more than 500 new exhibitors that are sure to impress attendees.

Curated Displays

NY NOW will continue its tradition of spotlighting the newest creations to the industry as well as those that are environmentally-conscious. The sustainability: design for a better world® display will showcase global home and lifestyle suppliers, products, production processes and business practices from around the world that are eco-friendly and socially responsible. Brands such as BENT&BREE, Slash Objects, and Shupaca are among the 67 companies that will have eco-conscious products on display. The destination:new display will feature more than 100 products that are new to the marketplace as of March 1, 2017. Of the products typically selected for the display, many will be debuting exclusively at NY NOW’s summer 2017 market, making this a must-see exhibit for any NY NOW attendee looking for the freshest designs.


Seminars and Events

The market will once again offer a busy agenda featuring sessions led by experts including representatives from industry associations, leading trade and consumer publications and more. More than 20 sessions will cover a variety of exciting topics such as reinventing your business, boosting holiday sales, leveraging craft fairs and pop-up shows to generate revenue, merchandising and email marketing tips, and more. For a full list of seminars or to register, please click here.


In addition, NY NOW will deliver a number of special “Only in New York” activities and promotions that will help attendees take advantage of all that this great city has to offer! This includes the popular and now SOLD OUT “A Night On Broadway” outing featuring the breathtaking new musical, COME FROM AWAY.

Buyer Promotions

And it doesn’t end there! The NY NOW® summer market just got even more exciting with the new VIP Buyer Bucks Program! This August, 75 lucky buyers will receive a $100 American Express® Gift Card that can be used toward a larger order or to reduce the cost of an order placed with any exhibitor that accepts American Express on-site. Winners will be randomly drawn daily at 10:30 a.m. in the Information booth in the Crystal Palace, starting on Sunday, August 20 through Tuesday, August 22. A select group of VIP registrants are eligible to participate in this special program. On each of the three days, NY NOW will also be giving away a daily grand prize – a $250 American Express® Gift Card – for a total of 78 winners during the Market.

Buyers will also have the opportunity to take advantage of a number of on-site promotions offered by NY NOW exhibitors. For a complete list of these incentives, please click here.


Don’t Forget to Register!

NY NOW is a can’t-miss experience and registrations are still being accepted. Qualified members of the trade may register online through 11:59 p.m. on Friday, August 19th. Applicants must present credentials on-site upon arrival to the market in order to complete the registration process and receive a badge.

Eligible and credentialed members of the media can pre-register online through August 14, 2017. Editors, reporters, writers, television and radio producers, and broadcast/Internet reporters from approved media outlets will receive editorial press badges, while publishers and advertising and sales representatives from approved media outlets will receive advertising press badges.

For more information on NY NOW, please visit

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About NY NOW

NY NOW®, the Market for Home, Lifestyle + Gift, will take place at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens of thousands of products in hundreds of product categories. The Handmade® Global Design section of the HANDMADE Collection will open on Saturday, August 19 and close on Tuesday, August 22. The HOME and LIFESTYLE Collections, as well as the Handmade® Designer Maker and Artisan Resource® sections of the HANDMADE Collection will open on Sunday, August 20, and close on Wednesday, August 23. Handmade® Designer Maker also moves to Level 3. Attendees from all 50 states and more than 80 countries worldwide are expected.

NY NOW is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.5 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. More information about NY NOW can be found at



  • The official name of the market is “NY NOW.” Please do not use “NY Now,” “NYNow” “the NY Gift Show” or the “NY Gift Fair” to refer to the market.
  • Javits North will be under renovation starting with the summer 2017 NY NOW market. As a result, the Handmade® Designer Maker section will move to Level 3 of the Javits Center and has a new date pattern, opening Sunday, August 20, and closing on Wed., August, 23. This section is no longer open on Saturday.



Katie Seifert

Coyne PR for NY NOW