– Registration Opens for the Industry’s Must-Attend Marketplace for Upscale, Design-Driven Home, Lifestyle and Handmade Products –

WHITE PLAINS, NY. — April 10, 2018 — With registration now open for the summer edition of NY NOW®, the Market for Home, Lifestyle + Gift,, buyers and exhibitors will not want to miss being part of the industry’s must-attend marketplace! With over 90 years’ history of incredible success, NY NOW will deliver an even more welcoming and exciting experience for buyers, retailers and design tastemakers to connect with new and leading brands across the most in-demand product categories.

“NY NOW is the epicenter for the latest trends in fashionable, design-forward products from established and emerging brands,” said Randi Mohr, Vice President and NY NOW Director. “New for this season, we are taking the NY NOW experience to the next level! At the summer edition, buyers can expect to see new additions debuting on our Market floor including exciting events and promotions, plus the expansion of our informative and educational seminar programming.”

An Elevated NY NOW Experience
NY NOW is the go-to market for sourcing the latest and best home, gift and lifestyle products across three comprehensive collections – HOME, LIFESTYLE and HANDMADE. Buyers will have the opportunity to explore tens of thousands design-driven products across hundreds of diverse product categories. From home décor and furnishings, tabletop and housewares, gifts, stationery, and textiles, as well as personal care and accessories for men, women and children, and more – NY NOW is the #1 place for buyers to find unique products that drive sales and make their businesses stand out from the competition!

Significant investment has been made starting with the summer 2018 market and buyers can expect to see added conveniences such as a return to our preferred date pattern, even greater customer service and match-making, plus exciting on-site experiences and much more!

Convenient Dates


To offer greater convenience for buyers and exhibitors, NY NOW’s summer 2018 market has reverted to its traditional and preferred summer date pattern in mid-August and will take place in its entirety August 12-15, 2018 at the Jacob K. Javits Convention Center in New York City. This eliminates the staggered opening and closing pattern of past markets. All sections of the NY NOW summer market will open on Sunday, August 12 at 9:00 a.m. and close on Wednesday, August 15 at 3:00 p.m. (one hour later than previous markets). Please note that no sections are open on Saturday.

To make the on-site experience even more convenient, NY NOW will be offering increased shuttle service, including restoration of service to and from the east side of Manhattan.

Outstanding Networking Opportunities
To connect attendees and brands with the products that are of most interest, NY NOW will increase its focus on match-making services that help make new connections. There will also be enhanced on-site show experiences, including more greeters to welcome you, answer your questions, and provide information about the Market; music on the floor; many additional amenities, including new lounges, more Happy Hours, morning Coffee Hours, giveaways and other events.

Expanded Seminar and Educational Programming
This season, market participants will have the opportunity to take advantage of expanded seminar and education programs that deliver even more of the valuable insights and content to take their businesses to the next level. NY NOW will offer a full schedule of educational seminars addressing some of today’s most talked about topics and give buyers great tips to implement when they return to their stores, showrooms or studios. Registration will open mid-May; seminar dates, times and topics will be announced at that time. For updates or to apply to be a presenter, please click here.

Additional Enhancements
Some of the other enhancements and conveniences that buyers will see and experience include:

  • Mobile scanning stations for pre-registered buyers to ensure faster access to the exhibit floor
  • An increased in-house buyer relations team dedicated to broader outreach and an even greater level of customer service/registration assistance
  • New floor decals on-site to help buyers easily identify brands exhibiting for the first time

“We are committed to surpassing expectations by providing buyers and exhibitors with the most comprehensive opportunities to make new connections, expand their knowledge base and achieve maximum business success,” said Christopher McCabe, Executive Vice President of Emerald Expositions. “We are making significant financial investment to further enhance the buyer and exhibitor experience and we are excited to finally be able to share what we have been working on for the past several months based upon the feedback from our valued customers.”

Register Today!
Registration for the summer 2018 market has just opened and members of the industry, including retailers, buyers and shop owners as well as members of the press, are encouraged to sign up now and secure the best travel deals to experience everything that NY NOW has to offer.

Qualified members of the trade may register and upload their credentials online for free now through Sunday, August 5, 2018. Click here to register online as a member of the trade. Registration will be also available on-site though credentials must be presented, and on-site fees may apply.

Eligible and credentialed members of the media can pre-register online through Sunday, August 5, 2018. Editors, reporters, writers, television and radio producers, and broadcast/Internet reporters from approved media outlets will receive editorial press badges, while publishers and advertising and sales representatives from approved media outlets will receive advertising press badges. Click here to register online as a member of the media.

For more information on NY NOW and to view the latest news announcements, please visit

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About NY NOW
The summer 2018 edition of NY NOW®, the Market for Home, Lifestyle + Gift, will take place August 12-15, 2018 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens of thousands of products in hundreds of product categories. Attendees from all 50 states and nearly 70 countries worldwide are expected.

NY NOW is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. The company currently operates more than 55 trade shows, as well as numerous other face-to-face events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied more than 6.9 million NSF of exhibition space.

More information about NY NOW can be found at


  • The official name of the market is “NY NOW.” Please do not use “NY Now,” “NYNow,” “New York Now,” “the NY Gift Show” or the “NY Gift Fair” to refer to the market.
  • Javits North will continue to be under renovation during the summer 2018 market and as a result, the Handmade® Designer Maker section will once again be located on Level 3.
  • The entirety of NY NOW’s summer 2018 market – including the Handmade® Global Design section located in the River Pavilion – will open at 9:00AM on Sunday, August 12, 2018 and close at 3:00pm on Wednesday, August 15, 2018 at the Jacob K. Javits Convention Center in New York City. No sections are open on Saturday.

Katie Seifert
Coyne PR for NY NOW