For immediate
release – January 14, 2019


Media Contact:
Debbie Goetz
Debbie Goetz Media

Information Contact:
Marie Alfano, Director of Operations


Luin Living USA to Exhibit at NY Now!
Luxury lifestyle brand to be featured at premier trade show
for specialty retail


LLC, the exclusive U.S. importer and distributor of Finland’s lifestyle brand
Luin Living, is proud to announce that they will be exhibiting as Luin Living
USA for the first time at NY Now, February 3-6, 2019, at the Jacob Javits
Center in New York City.

NY Now is the premier trade show and marketplace for all that is new and
on-trend in specialty retail in three categories: home, lifestyle and
handmade. The trade show features 4500+ exhibitors from all 50 states and
over 90 countries and is known as is the leading market for home and
lifestyle products. To learn more, visit

“We are so excited to be exhibiting at NY Now so that we can introduce Luin
Living USA to a wide audience of retail buyers from across the United
States,” said Marie Alfano, Director of Operations of LUXINLIV, LLC. “NY
Now is like the Super Bowl of trade shows for luxury lifestyle brands like
Luin Living USA.

Luin Living USA strives to share simple indulgence in every home, every day.
Their product line boasts a collection of products such as robes, spa
dresses, ponchos, and their signature hair towel, available in timeless
colors and designs for all ages and all genders; home fragrances and home
décor items. The company’s bath fashions are made in Turkey, long known for
their exquisite and high-quality luxury home textiles. The towels are woven
with a signature cotton material, created exclusively for Luin Living, using
a unique technology that allows for plushness on both sides, adding to their
softness and absorbency. The softness, thickness and attention to detail
of Luin Living products provide a relaxing, comfortable, spa-like experience
in the comfort of one’s own home. To view the entire Luin Living USA
collection visit




Established in 2018, LUXINLIV, LLC is an up and coming lifestyle company
representing exclusive lines of luxury brands and home décor from the U.S.
and around the world.  The company is the exclusive U.S. importer and
distributor of the Finnish lifestyle brand Luin Living. For more information
call 1-877-LUX-1LIV (877-589-1548) or email Marie Alfano at

About Luin Living:
Luin Living was founded by two Finnish women in 2015 who identified a need
for a stylish, indulgently soft hair towel. From their first product, the
Luin Living brand has expanded into bath fashions in timeless designs and
colors for all ages and genders, as well as home décor and body products. For
information visit

About NY Now:
NY Now is a twice a year (February and August), trade show and marketplace
for retail buyers in three categories: home, lifestyle and handmade.
Buyers from independent stores to big-box retailers attend NY Now to source
from more than 4,500 suppliers from all 50 states and over 90 countries.
Located at the Jacob Javits Center in New York City, NY NOW offers retail
buyers an unparalleled experience that is focused on craft, quality and
design. To learn more visit

Editor’s Note: (Photos
courtesy of LUXINLIV, LLC)

Photo: Hair towel
The Luin Living USA Hair Towel is made from 100 percent Turkish cotton.
It is designed to dry even the thickest of hair without causing frizz and
breakage. Available in several timeless colors, the Luin Living USA Hair
Towel makes a great gift for anyone who wants to experience spa luxury at
home. (


Photo: Poncho
Luin Living USA’s poncho, available in adult and children’s sizes, is a
relaxing alternative to a bathrobe. It can be used both after bathing or as a
beach coverup. Luin Living USA’s bath and home fashions are made from 100
percent Turkish cotton, created exclusively for Luin Living. The poncho
features a large hood, pockets and buttons on both sides. (

Editor’s Notes (web
links and videos):


  1. Complete product line can be
    viewed at


  • Product videos can be viewed