WHITE PLAINS, NY, April 23, 2015… Online registration for the summer 2015 edition of NY NOW®, The Market for Home + Lifestyle, slated to run Saturday, August 15, through Wednesday, August 19, 2015, at New York City’s Jacob K. Javits Convention Center, is now open at A handy new “NY NOW Market Planner” will enable registrants to create a personalized planner for the Market, preview product images, videos and information, contact exhibitors and schedule onsite appointments..

“The registration portal, and our new NY NOW Market Planner tool is just the beginning of a great NY NOW experience,” said Scott Kramer, NY NOW co-director and vice president. “The summer Market offers access to thousands of established industry suppliers and innovative newcomers, as well as a full slate of educational seminars, exciting special events and inspiring displays.”

In addition to basic badge capabilities, the online registration system allows Market participants to access links to hotel and travel reservations, register for seminars and events and search NY NOW’s online directory by collection, category or keyword.

Qualified retailers can register for NY NOW for free through 11:59PM (EST) on Friday, August 14, after which, registration costs $60 for qualified buyers who are first-time registrants. A new system feature will allow registrants to upload required credentials through August 4; after which required credentials must be presented onsite to complete the registration process. Approved registrants will receive a confirmation and barcode which can be redeemed for a badge at any NY NOW self-registration terminal at the Javits Center. Qualified buyers who previously have attended the Market but did not pre-register, will be charged a $25 onsite processing fee.

The summer 2015 edition of NY NOW, the Market for Home + Lifestyle, will run Saturday, August 15, through Wednesday, August 19, 2015, at New York City’s Jacob K. Javits Convention Center. NY NOW’s three comprehensive collections – HOME, LIFESTYLE and HANDMADE, as well as NEW! exhibitors – encompass 100,000 products. Information and registration is available online at