NEW YORK, NY, August 14, 2015… Personal Care + Wellness Best New Product Awards were awarded today to five exhibitors at NY NOW®, the Market for Home, Lifestyle + Gift, with Kuumba Made’s Herbal First Aid recognized as “Best of Market.” Additional winners were recognized for excellence in four categories – Bath & Body, Beauty Accessory, Natural/Organic and Packaging – and all five honorees qualify to compete for NY NOW’s “Best of LIFESTYLE” Award, to be determined by online balloting at The Summer 2015 edition of NY NOW®, the Market for Home, Lifestyle + Gift, runs through Wednesday, August 19, at New York City’s Jacob K. Javits Convention Center.

“Personal care and wellness products are perennially popular lifestyle products, and these awards recognize the very best in this category,” said Melissa Engongoro, Personal Care + Wellness sales manager. “Seamlessly melding top-of-the line packaging with organic and natural elements, these awards spotlight the many strong contenders NY NOW delivers every year.”

Winners and finalists for the Personal Care + Wellness Best New Product Awards are:


Kuumba Made (Tucson, AZ) for its Herbal First Aid, a collection of six powerful herbal salves, available in four sizes, for skin, muscle, tendon, joint, respiratory and scar care. These all natural salves are made by hand in small batches with 91 to 98% certified organic ingredients, without preservatives, Parabens, Phthalates, Petrochemicals or Sulfates



Winner: AMERIKAS (New York, NY) for its Floris Gentleman Shaving Soap 89, a triple-milled shaving soap formulated with shea butter for rich, creamy lather and smooth finish and presented in a wooden shaving bowl carefully crafted from renewable sources.

Finalist: Hand in Hand Soap (Philadelphia, PA) for its Espere Collection Almond After Sun Tonic.

Finalist: The Soap and Paper Factory (Congers, NY) for its Lavender Clary Sage Collection.



Winner: Spongellé® llc (Los Angeles, CA) for its Men’s Super Buffer by Spongellé Beyond Cleansing, a shower gel infused buffer which cleanses and buffs with one easy application.

Finalist: Perma Brands Corporation (Atlanta, GA) for its Bolin Webb.

Finalist: Bella il Fiore (Tulsa, OK) for its Goodnight Gorgeous Sleep Mask — #OVERIT.



Winner: True Moringa (Boston, MA) for its True Moringa Lavender Facial Oil, made from 100% pure, cold-pressed Ghanian Moringa oil and lavender. The all-natural antiaging and hydrating skin-soothing moisturizer is created by a network of 700 smallholder farming families in Ghanas, providing sustainable livelihoods and planting over 144,000 trees to prevent deforestation.

Finalist: Babescrub (Melbourne, Australia) for its Organic Charcoal Handwash.

Finalist: Noctua Diem (New York, NY) for its Guava + Neem Regenerative Cream.



Winner: European Soaps, LLC (Seattle, WA) for The Artists Collection Starry Night, a 150g enriched moisturizing soap illustrated with the image of a starlit night in the peaceful Provençal valleys a

Finalist: Seda France, Inc. (Austin, TX) for its Bleu et Blanc.

Finalist: TOCCA (New York, NY) for its Meet the Girls.


Winners next compete for the NY NOW “Best of LIFESTYLE” Award, which will be determined through online voting at “Peoples’ Choice” balloting runs August 15-18, and the winner will be announced on August 19, before the conclusion of the summer 2015 edition of NY NOW.

Judges for the Personal Care + Wellness Best New Product Awards were: Julie McCallum, GIFT SHOP; Tina Benitez-Eves, Gifts and Decorative Accessories; Claire Johnson, Giftware News; Nancy Jeffries, Happi Magazine; and Victoria Wurdinger, Modern Salon. Criteria included innovative design; product solution, aesthetic appeal, creativity and new material or technology.

All exhibitors presenting new products in NY NOW’s Personal Care + Wellness section were eligible for the awards. Presented as part of NY NOW’s LIFESTYLE Collection, the Personal Care + Wellness category features nearly 100 companies offering a targeted mix of perfumes, skincare, bath & body care, beauty accessories, hair care, natural/organic products and well-being lines.

The summer 2015 edition of NY NOW, the Market for Home, Lifestyle + Gift, will run Saturday, August 15, through Wednesday, August 19, 2015, at New York City’s Jacob K. Javits Convention Center. NY NOW’s three comprehensive collections – HOME, LIFESTYLE and HANDMADE, as well as NEW! exhibitors – encompass 100,000 products in myriad product categories. Attendees from all 50 states and around the world are expected. Information and registration is available online at


NOTE: Product and award presentation photos are available upon request to