Staying Warm and Dry This Year Has Never Been Easier or More Luxurious With Pretty Rugged

Pretty Rugged returns to NY NOW, February 3-6, 2019 Javits Center, NYC

Booth #2862

New York – January 17, 2019 — One year after winning “Best in Market” and “Best New Product” at NY NOW Winter 2018, Pretty Rugged returns to NY NOW Winter Market with its original blanket and new caplet. Pretty Rugged was born in the American outdoors – wanting to extend the cooler summer and autumnal days, while staying warm during the frigid winter months. The blanket is a mix of the most luxurious faux-fur with wind- and water-proof RuggedTex® backing – the only one of its kind. It has many uses outside the great outdoors, including taking the chill out of sitting on metal bleachers at sporting events to tailgating to cuddling by the fire and so many more. 

Bringing the practicality and luxury to more family members, Pretty Rugged introduced a baby and pet blanket in late-2017. The pet blanket even caught the eye of Oprah, putting it on her Favorite Things List 2018. This year Pretty Rugged is introducing new products to its line-up to bring more luxurious warmth to everyone. The first of these new products, a caplet, is an extension of the high-quality products the company has become known for. 

Visit Pretty Rugged at booth 2862 to see their new caplet and experience their award-winning faux-fur in person! 


Pretty Rugged

In 1898, Joshua Slocum became the first person to sail around the world alone. He had a love of water that would be engrained in the Slocum family forever. More than a century later, Slocum’s family can still be found spending much of their time on the water. It was here that Tracy Slocum, Joshua’s great-great granddaughter, would come to create the Pretty Rugged blanket out of the need for a functional, yet aesthetic, way to keep warm in the open air. 

The company began in late 2017 and now offers different blankets and products for the whole family.

About NY NOW

The winter 2019 edition of NY NOW®, the Market for Home, Lifestyle, Handmade + Gift, will take place February 3-6, 2019 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections — HOME, LIFESTYLE and HANDMADE — that encompass tens of thousands of products in hundreds of product categories. For the first time, NY NOW welcomes the co-locations of the winter market with the National Stationery Show® and SURTEX®, which will take place during the same time, all under one roof and in the same location. Attendees from all 50 states and nearly 70 countries worldwide are expected.

NY NOW is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. The company currently operates more than 55 trade shows, as well as numerous other face-to-face events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors, and occupied more than 6.9 million NSF of exhibition space.



The official name of the market is “NY NOW.” Please do not use “NY Now,” “NYNow,” “New York Now,” “the NY Gift Show” or the “NY Gift Fair” to refer to the market.

The NY NOW winter 2019 market will take place Sunday, February 3, 2019 through Wednesday, February 6, 2019 at the Jacob K. Javits Convention Center in New York City. 

The National Stationery Show® will be co-located with the NY NOW winter market and will be located on Level 1 adjacent to the LIFESTYLE Collection. 

SURTEX® will be co-located with the NY NOW winter market and will be located on level 3.. 


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