– Industry Experts to Offer Valuable Insights on Business Operations, Engaging Customers, New Design Trends and More During Seminar Programs! –

WHITE PLAINS, NY. — November 28, 2017 — NY NOW®, the Market for Home, Lifestyle + Gift, knows how important it is for attendees to advance their skills or business and make the most of their time at the Market. During the upcoming winter 2018 market, NY NOW will once again offer a busy schedule of events and educational seminars that will provide attendees with great tips and insights to implement when they return to their stores, showrooms or studios. Sessions are led by industry experts including representatives from associations, leading trade and consumer publications and more. Registration is now open and can be accessed here.

“No matter the size of your company or number of employees, there are always new things to learn when it comes to running a business, particularly in our industry,” said Randi Mohr, Vice President and NY NOW Director. “However, we realize how much that scheduling plays a factor when looking for these important educational opportunities, which is why we continue to provide programming from top level experts during NY NOW so our attendees can maximize their time and take home a wide range of insights on a variety of topics.”

The initial schedule of exciting seminars at the winter 2018 market includes:

    •    Sunday, February 4th
º    10:30 am – Creating a Standard Operating Procedure for Your Business (SOP)
º    10:30 am – Kick-Start 2018 with a Plan for The Numbers (Part 1 of 3)
º    12:00 pm – Innovative Purchasing – Consumer Patterns in Personal Care
º    1:30 pm – Facebook 2018: Making the Most of Social Media’s Giant
º    2:30 pm – Kick-Start 2018 with a Plan for The Buy (Part 2 of 3)

    •    Monday, February 5th
º    8:30 am – Puttin’ on the Paint – From Theory to Selection, presented by the IFDA
º    10:00 am – Kick-Start 2018 with a Plan for the Marketing (Part 3 of 3)
º    10:30 am – Contests, Sweepstakes & Social Media, Know the Rules!
º    10:30 am – Influencer Marketing on a Budget: Leveraging Micro-Influencers to
Boost Your Business
º    12:00 pm – Community Connections: Leverage SHOP LOCAL Trends through
Retail Events to Drive Sales!
º    12:00 pm – Drive Traffic and Boost Sales with In-Store Classes and Special
º    1:30 pm – Merchandising for Booths, Pop-Up Shops & Trade Shows
º    1:30 pm – Sustainable. Timeless. Design
º    3:00 pm – Emerging Trends in Personal Cares Products 2018

    •    Tuesday, February 6th
º    9:00 am – How Much Should I Buy?
º    10:00 am – How to Spot, Shop & Sell On-Trend Gift Items
º    10:30 am – Loyalty Programs: Squeezing More Money Out of Current Customers
º    11:30 am – A Dialogue on Design
º    1:30 pm – Magnify Your Business: Tips, Tools & Strategies for Automated
º    3:00 pm – Understanding How Trademark Rules Impact Your Business &

“A Night on Broadway” Returns
Additionally, NY NOW will once again offer attendees the opportunity to experience the New York theater scene during NY NOW’s popular “A Night On Broadway” outing on Tuesday, February 6 at 7:00pm. This year, a limited number of tickets will be available for Hello, Dolly! with two-time Tony winner Bernadette Peters, who joins the cast in January. The classic story of a meddlesome matchmaker who brings together the young clerk of a wealthy Yonkers merchant and his assistant with a widowed milliner and her assistant, while making sure she herself gets to marry the merchant, in Jerry Herman and Michael Stewart’s musical adaptation of Thornton Wilder’s The Matchmaker.

Attend NY NOW
NY NOW is open to members of the industry including retailers and buyers as well as members of the press. For more information on the market or to register for seminars, please visit

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About NY NOW

The winter 2018 edition of NY NOW®, the Market for Home, Lifestyle + Gift, will take place February 3-7, 2018 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens of thousands of products in hundreds of product categories. The Handmade® Global Design section of the HANDMADE Collection will open on Saturday, February 3 and close on Tuesday, February 6, on Level 4 in the River Pavilion. The HOME and LIFESTYLE Collections, as well as the Handmade® Designer Maker and Artisan Resource® sections of the HANDMADE Collection will open on Sunday, February 4 and close on Wednesday, February 7 on Levels 1 and 3. Attendees from all 50 states and nearly 70 countries worldwide are expected.

NY NOW is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.5 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. More information about NY NOW can be found at

    •    The official name of the market is “NY NOW.” Please do not use “NY Now,”
“NYNow” “the NY Gift Show” or the “NY Gift Fair” to refer to the market.
    •    Javits North will continue to be under renovation during the winter 2018 market and
as a result, the Handmade® Designer Maker section will once again be located on
Level 3. It will open on Sunday, February 4, 2018 and close on Wednesday,
February 7, 2018.

Katie Seifert
Coyne PR for NY NOW