WHITE PLAINS, NY. – January 13, 2017 – NY NOW®, the Market for Home, Lifestyle + Gift, is set to take over the Jacob K. Javits Convention Center in just a few weeks, and sustainable and new product introductions will once again make headlines with the return of NY NOW’s popular sustainability: design for a better world® and destination:new product displays.  More than 280 exhibiting companies will participate in the two displays, making them the most innovative and design-forward showcases to date!

The sustainability: design for a better world product display at the NY NOW winter 2017 market will showcase environmentally-conscious and socially-responsible products and manufacturers from around the world. The destination:new display will highlight exhibitors with new product introductions including launches exclusive to the winter market.

“The sustainability and destination:new product displays are just two of the many unique offerings that NY NOW provides to attendees, putting a well-deserved and global emphasis on topics that we’ve heard are of interest to attendees time and time again,” said Scott Kramer, Emerald Expositions Vice President and NY NOW Co-Show Director. “These displays provide a dedicated space to highlight and learn more about the market’s newest and most sustainable products, making for a one-of-a-kind NY NOW market experience.”

sustainability: design for a better world®

The sustainability: design for a better world product display is curated and installed by Ilene Shaw of Shaw & Co! Productions. It features environmentally-conscious and socially-responsible products and producers from around the world. The exhibit will spotlight global home and lifestyle suppliers, products, production processes and business practices that are eco-friendly and socially responsible. All exhibitors that are part of the sustainability display will also be featured in NY NOW’s sustainability literature for market attendees.

At the winter 2017 market, the sustainability display will feature more than 180 products from over 108 exhibitors including:

  • Johanna Howard: Beast Pillow (Booth #1849)
  • Bambeco: Confetti Recycled Stemless Wine Glasses (Booth #3028)
  • MMTUM Inc.: DIY Cleanser Kit by – ”Off to a Good Start” (Booth #3748)
  • Cate and Levi: Penguin Stuffed Animal Kit (Booth #9436)


This exciting product display highlights new products from around the market. The selected participating exhibitors for the destination:new display will showcase a product that is new to the marketplace as of September 1, 2016. Of the products selected for the display, more than 60% of them are debuting exclusively at NY NOW’s winter 2017 market, making this a must-see exhibit for any NY NOW attendee.

More than 180 exhibitors will participate in the destination: new display at the upcoming winter 2017 market including:

  • After 5 Workshop: Happy Hour DIY Beer Cap Art (Booth 2972)
  • Jack Rabbit Creations Magnetic Glamper Camper (Booth #7015)
  • LOOPY MANGO LLC: Mini Pompom Beanie DIY Kit (Booth #3828)
  • MATOUK: Poppy (Booth #1620)

How to Register for NY NOW

There is still time to register for NY NOW and experience the tens of thousands of on-trend products in hundreds of categories from home furnishings, tabletop, personal accessories, gifts, handmade and more. To register for NY NOW, qualified members of the trade may click here, while eligible and credentialed members of the media can click here to pre-register.

NY NOW returns to New York City’s Jacob K. Javits Convention Center February 4-8, 2017. For more information and to stay updated about future NY NOW news and announcements, please visit

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About NY NOW
NY NOW®, the Market for Home, Lifestyle + Gift, will take place at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens of thousands of products in hundreds of product categories. The Handmade® Designer Maker and Handmade® Global Design sections of the HANDMADE Collection will open on Saturday, February 4, 2017 and close on Tuesday, February 7, 2017. The HOME and LIFESTYLE Collections, and the Artisan Resource® section of the HANDMADE Collection, will open on Sunday, February 5, 2017 and close on Wednesday, February 8, 2017. Attendees from all 50 states and 80 countries worldwide are expected.

NY NOW is owned and operated by Emerald Expositions, a leading operator of large business-to-business trade shows in the United States, producing more than 80 trade shows and over 100 face-to-face events in total, including conferences, summits and other events. Emerald Expositions connects more than 335,000 sellers and buyers each year and operates within the U.S. in 10 end markets (Gift, Home, General Merchandise and Manufacturing; Sports & Apparel; Design; Jewelry, Luxury & Antiques; E-Commerce; Creative Services; Licensing; Healthcare; Military; and Food).

More information about NY NOW can be found at

NOTE TO EDITORS: The official name of the market is “NY NOW.” Please do not use “NY Now,” “NYNow,” “the NY Gift Show” or the “NY Gift Fair” to refer to the market.

Katie Seifert
Coyne PR for NY NOW