WHITE PLAINS, NY, July 11, 2014…Two programs recognizing socially-responsible and eco-friendly products and producers will return to the summer edition of NY NOW®, the Market for Home + Lifestyle (formerly NYIGF®), August 16-20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal’s Pier 94. From nearly 125 products selected for NY NOW’s SustainAbility: design for a better world® exhibit, 30 have been named finalists in the 10th semi-annual Eco Choice Awards (voting in three Award categories runs through July 25 online at; and four companies selected for the display have achieved NY NOW’s highest “Degrees of SustainAbility” status.

“NY NOW’s SustainAbility rankings highlight the most exceptional companies in terms of eco-friendly product design and socially-responsible business practices,” said Christian Falkenberg, NY NOW director and senior vice president. “The Eco Choice Awards allows retailers to select their favorite ‘green’ products that will be showcased at NY NOW this August.”

Degrees of SustainAbility

From nearly 75 companies and 125 products accepted for the summer 2014 SustainAbility: design for a better world exhibit, only four have been designated as achieving NY NOW’s SustainAbility3, the top-ranking level for eco-friendly and socially-responsible products, production processes and business practices. NY NOW’s “Degrees of SustainAbility” initiative outlines industry-specific criteria for identification of green products and producers, with a three-tiered rating – SustainAbility1 through SustainAbility3 –indicating the extent to which a product/producer complies with these standards. Ilene Shaw of Shaw+Co! curates the exhibit and designates each participant’s ranking.

The four companies designated with the highest SustainAbility3 ranking, and their corresponding products, for August 2014 include: Anointment Natural Skin Care for its certified organic skin and body care products; Ecojot for its “app ready” notebooks made of 100% recycled paper and board; 80 Acres of McEvoy Ranch for its Cedar Olive Oil collection featuring soap, salt scrub, and body balm made with organic essential oils; and Marianne’s Solmate Socks for its adult and children’s lines of socks made from recycled cotton yarns.

These SustainAbility3 designated products will be identified by special signage in the display at NY NOW. A complete listing of summer 2014 SustainAbility participants and their products is available online at

Eco Choice Awards

Three of the nearly 125 “green” products showcased in NY NOW’s SustainAbility: design for a better world display will be selected as winners of the 10th semi-annual Eco Choice Awards, sponsored by NY NOW and GREENRetailer magazine. Through July 25, buyers and suppliers can vote for their favorites from among ten finalists in three categories – “Most Innovative,” “Most Sensitive Use of Materials,” and “Most Sellable” – through online balloting at

The ten finalists in the “Most Innovative” category include: OVOPUR on glass base from Limoges Edition by AQUAOVO; Cutting Board Tonic by Christophe Pourny Studio; Wherever Water – Lemon Water On the Go by Creo; Wild Silk Jewelry by dconstruct Jewelry; MSC Skin Care + Home Lavender and Spearmint Vegan Lip Cream; Puffed up beer bottle vase by Solos Glass; Disney “It’s a Small World” Stacking Meal Set by W2 Products/WHITBREAD + WILKINSON; Alkemie Jewelry Hard Snake Choker; Wool Dryer Balls by Karen Alweil / loohoo; and Natural Flower Face Card by Tesoros Trading Company.

In the “Most Sensitive Use of Materials” category, the ten finalists are: 80 Acres of McEvoy Ranch Cedar Olive Oil Salt Scrub; Adele Bedding by Bella Notte Linens, Inc.; Brenda Houston’s Sole Grande; Circa Asia’s Mango Wood Large Ribbed Serving Bowl; EKOBO Ecology & Design’s Gusto Collection; The New Clothesline Company’s WOODi – Laundry Drying Rack; Worker B 100% Beeswax Hexagon Pillar Candles; the Zagbox 3″ Cube; Printemps #2 by verre by Jess Panza LLC; and Incense Smudging Wands by Maroma U.S.A., LLC.

The ten finalists in the “Most Sellable” category include: Dravus Messenger by Alchemy Goods; Annieglass, Inc. “Evergreen” Winter Collection; Anointment Natural Skin Care Baby Oil; Arabesque-Guilded-Lace Bracelets by Belart/Bello Arte; Mobipod by flip & tumble; Green Chalkboard Table Runner by Hester and Cook Design Group; The Environmental Set by Home Grown Books; Bulb Starts by Potting Shed Creations, Ltd.; Plush Animal with Baby by Kata Golda; and Handmade Stuffed Animal Squirrels by Kevin O Brien Studio.

NY NOW, the Market for Home + Lifestyle, will run Saturday, August 16 through Wednesday, August 20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 33,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at