NY NOW® is the modern wholesale market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, it’s where YOU can unearth a refreshed and dedicated collection of eclectic lifestyle products.
Explore the most design-forward brands in the industry that are establishing the trends of the future. It’s where innovators and elevated designers come to share their newest creative visions in fashion, gift, handmade, home, sustainability, wellness, and more. Exclusive product launches and exhibitors you can’t find anywhere else, because NYC is where brands gain credibility.
Discover your next best seller
NY NOW® showcases products across all categories, gifts, toys + puzzles, accessories, beauty, wellness, fashion, to home, furniture, and kitchenware, with more than 300 of our companies featuring 100% handcrafted products of exceptional design from the U.S. makers and around the globe.
IndieNOW at NY NOW®
Part of the Wellness section–showcasing new emerging brands within wellness and beauty. Find the next trend in health products to add to your store.
Wellness at NY NOW®
The Wellness section (previously Personal Care & Wellness) includes new categories to support this surging sector. Find products from Beauty, CBD, Apothecary, Supplements/Natural Health Products, Fitness & Spa Accessories, Aromatherapy, Personal + Home Fragrance, Men’s Grooming, Bath + Body, + more!
Explore Brands in this section
70% of exhibitors come to NY NOW® to launch new products
Find products that drive sales and make your business stand out from the competition with never before seen products.
2,000+ exhibitors and tens of thousands of products to discover
Your search for quality design-driven products across all 11 sections and discover a over 35 product categories. All under one roof and organized into a floor plan that guarantees you don’t miss a single opportunity to find your next best – sellers.
IT’S ALL IN NYC
NY NOW® is a great sourcing show. I always find lots of new suppliers and ideas and come away truly inspired.
Sue-Ann Ramsden, Canadian Museum Association
I always find what I’m looking for at NY NOW®!
Stacey Stachow, Wadsworth Atheneum Museum of Art
NY NOW® is a global sourcing platform and a must-attend market to see both established and emerging brands.
Janelle Loevner, Anthem