NY NOW® is the modern wholesale market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, it’s where YOU can unearth a refreshed and dedicated collection of eclectic lifestyle products.

Explore the most design-forward brands in the industry that are establishing the trends of the future. It’s where innovators and elevated designers come to share their newest creative visions in fashion, gift, handmade, home, sustainability, wellness, and more. Exclusive product launches and exhibitors you can’t find anywhere else, because NYC is where brands gain credibility.

Discover your next best seller

NY NOW® showcases products across all categories, gifts, toys + puzzles, accessories, beauty, wellness, fashion, to home, furniture, and kitchenware, with more than 300 of our companies featuring 100% handcrafted products of exceptional design from the U.S. makers and around the globe.

Accent on Design at NY NOW®
A juried contemporary design showcase presenting nearly 120 established and emerging brands across all product categories.
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Accessories at NY NOW®
Source items to give your customer the products they need to “Complete the look”. This section offers classic and trend driven products in fine and fashion jewelry, leather goods, men’s accessories, wearables, and more.
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Artisan Resource at NY NOW®
Explore over 100 overseas artisan enterprises in this section – showcasing a curated collection along with custom design production capabilities at export terms from country of origin.
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Baby + Child at NY NOW®
This section presents a comprehensive collection of well-designed, innovative, sophisticated, functional and fun products for babies, toddlers, kids and their families.
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An extensive selection of stationery + publishing, collectibles, motivational gifts, souvenirs and novelties, + more.
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Handmade Designer Maker at NY NOW®
Showcases 350+ designer maker resources from across the United States and around the world, with a focus on limited production makers across all product categories. 
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Handmade Global Design at NY NOW®
Explore over 150 global import resources with a focus on good design, traditional craftsmanship, and community building through global artisan workshops.
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Home Furnishings + Textiles at NY NOW®
Immerse yourself in aisles offering a full range of decorative accessories, home textiles, and furniture for both indoor to outdoor use. 
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IndieNOW at NY NOW®
Part of the Wellness section–showcasing new emerging brands within wellness and beauty. Find the next trend in health products to add to your store.

Luxury Lifestyle at NY NOW®
This new section is a curation of beautiful and meaningful Fine and Designer Jewelry, Luxury Fragrances, Wellness, Distinctive Gifts and Decor along with high-end Apparel and Accessories.
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Tabletop + Gourmet Housewares at NY NOW®
Features more than 250 home entertaining, gourmet kitchenware and specialty tabletop brands.
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Wellness at NY NOW®
The Wellness section (previously Personal Care & Wellness) includes new categories to support this surging sector. Find products from Beauty, CBD, Apothecary, Supplements/Natural Health Products, Fitness & Spa Accessories, Aromatherapy, Personal + Home Fragrance, Men’s Grooming, Bath + Body, + more!
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Rising Artisans at NY NOW®
A new section dedicated exclusively to showcasing the newest makers and handmade brands.
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70% of exhibitors come to NY NOW® to launch new products


Find products that drive sales and make your business stand out from the competition with never before seen products.

2,000+ exhibitors and tens of thousands of products to discover

Your search for quality design-driven products across all 11 sections and discover a over 35 product categories. All under one roof and organized into a floor plan that guarantees you don’t miss a single opportunity to find your next best – sellers.


The epicenter of design, trends, fashion, food, and fun. There’s no other market like it – and city. Source great products by day and discover the city by night.

NY NOW® is a great sourcing show. I always find lots of new suppliers and ideas and come away truly inspired.

Sue-Ann Ramsden, Canadian Museum Association

I always find what I’m looking for at NY NOW®!

Stacey Stachow, Wadsworth Atheneum Museum of Art

NY NOW® is a global sourcing platform and a must-attend market to see both established and emerging brands.

Janelle Loevner, Anthem