Winter 2022 Awards
The NY NOW Awards provide an important opportunity for our community to recognize brands who have stood out for their innovation and design, their dedication to designing sustainable products, and those incredible emerging brands.
Best Product by Section
NY NOW’s Best Product Award celebrates products at to the market that push forward the ideas of innovation, authenticity, and sustainability.
Winners
Finalists
Emerging Brands Award
The NY NOW Emerging Brand Award celebrates a new brand on the rise and champions a new generation of makers and creators who have recently launched innovative product/s that tell a compelling story across their platforms. This award honors the spirit of creativity and innovation in product, storytelling, and being of the moment.
Winners

About
“ I started Colorfull Plates™ in 2017 when my son told me he wanted to be an astronaut. We searched high and low and found zero astronauts that looked like him. WE FOUND NONE. My quest to make his dreams feel like a reality began, and Colorfull Plates was born. Colorfull Plates™ was created for one reason: to help children see themselves as colorfully as they do in their imaginations, especially in the STE(A)M field… as astronauts, engineers, and even as ballerinas; which we incorporate by offering seasonal arts collections. We believe that all children should see themselves doing the things they imagine.” – Robin Oloyede, Founder and CEO
Colorfull Plates™ is a thoughtfully designed children’s tableware and lifestyle company with diverse characters that portray children seeing themselves doing things they imagine. Let your children fly through the stars with carrots, and conquer the world with their favorite meals.”
Finalists
About
“ I started Colorfull Plates™ in 2017 when my son told me he wanted to be an astronaut. We searched high and low and found zero astronauts that looked like him. WE FOUND NONE. My quest to make his dreams feel like a reality began, and Colorfull Plates was born. Colorfull Plates™ was created for one reason: to help children see themselves as colorfully as they do in their imaginations, especially in the STE(A)M field… as astronauts, engineers, and even as ballerinas; which we incorporate by offering seasonal arts collections. We believe that all children should see themselves doing the things they imagine.” – Robin Oloyede, Founder and CEO
Colorfull Plates™ is a thoughtfully designed children’s tableware and lifestyle company with diverse characters that portray children seeing themselves doing things they imagine. Let your children fly through the stars with carrots, and conquer the world with their favorite meals.”
About
De’ Vora is a modern pet-focused brand committed to providing products and opportunities that foster relationships between pet owners and their pets. Dedicated to improving the health and wellness of pets, De’ Vora produces a diverse line of pet products that caters to many needs.
Operating in the USA, De’ Vora focuses on the environment, health and wellness for pets, as well as the happiness of pet enthusiasts.
Scratch Square by De’ Vora is the first product of its kind. Scratch Square pet products are treated dispensing pet toys that allows the pets to trim and file their own claws as they play. It is recognized by the American Pet Product Association (APPA) as the best product for the health and wellness of animal’s mind and body. In addition, to being awarded by the WPA as the best new Grooming product (2021).
New York native Debra LoFranco, the inventor of Scratch Square Pet Products and founder of De’ Vora invented Scratch Square for her dog, Treavor after having a bad experience at the groomer. While on a business trip to Las Vegas in 2019, Debra casted for the TV show “Shark Tank” were the casting director encouraged her to move forward with her prototype; stating “the world needs this”! Covid delayed mass production for a year launching Scratch Square pet Products by De’ Vora February 20th, 2021. In just under one year, Scratch Square pet products has been not only received notoriety for the Best New Grooming Product and Best Boutique Collection but has also been named the best holiday gift by the APPA (Dec. 2021) and received The 20th annual Pet Business Industry Recognition Awards to celebrate the most innovative products and companies in the pet care category.
About
Studio 96 Publishing is a publisher of AR-enabled coffee table books. Using the S96 app, readers can scan images in our books that trigger engaging reader experiences,
both online mobile and in Augmented Reality, effectively making the images in our books appear as though they are coming to life. Imagine the same way you might scan a QR code, but the image itself acts as a marker to trigger each experience.
Can view a video demonstration here: https://learnmore.studio96publishing.com/kiss-fly-video-demonstration-0
We are a female-founded company, started by the former Editor-in-Chief at Bespoke Magazine, founded in 2020. We are the first publishing company employing AR and mobile tooling, and hope to disrupt the institutionalized publishing industry by providing better reader and shopping experiences.
About
Experience Feel Good Sole with Teddy Locks – the world’s best sustainable socks!
Knit on green certified machines from recycled plastic bottles and upcycled textiles – Teddy Locks are designed to Lower your Footprint!
Learning that less than 9% of plastic waste is recycled globally and that socks are the most readily disposed of item in our wardrobe – I gave up my dream job as a wildlife TV producer to fight both climate change and the war on waste.
Building Teddy Locks from the fiber up, I have so far transformed more than 14,000 bottles and 1,500lbs of waste into luxuriously soft, longer lasting and better for the planet socks.
Socks that are moisture wicking, quick-drying and thermo-regulating, that feature reinforced toe and heel pockets, seamless toe technology and stay-up tops.
Cockney for socks, Teddy Locks are more than just socks, they are socks that are stamping out single-use plastic, saving the planet and helping you to tread lightly!
They are sustainable socks for conscious soles – and they are your new favorite socks!
From fiber to finishing Teddy Locks travel less than 200 miles in production, and packaged in 100% recycled, paper packaging.
Teddy Locks is proudly Woman-owned and a Green America Certified Business.
200% funded on Kickstarter, Teddy Locks has since been featured in Bloomberg and on Good Morning America.
Sustainable Design Award
The NY NOW Sustainable Design Award highlights and upholds brands and makers who have embedded sustainability, environmentally-friendly production processes and socially responsible or philanthropic models into their business practice. For the longevity of our planet, these practices are vital. See application criteria below:
- “Green” Products: products that are manufactured or constructed with only recycled, recyclable and/or sustainable materials.
- Environmentally friendly Production Processes: manufacturers who are using renewable or alternative sources of energy in production, including wind, sun, alternative fuels and preserving clean water.
- Socially responsible and philanthropic business practices: products produced by indigenous peoples, creating viable, sustainable trades and markets in poverty-stricken and needy communities worldwide; and manufacturers who donate percentages of their sales to not-for-profit organizations.
Winner