MARKET HAPPENINGS
ALL SHOW DAYS
YOUR EVENT SCHEDULE
Activation: Professional Headshot Studio, sponsored by Didit
Location: Booth 350
Description: Come and get your headshot taken at this activation sponsored by Didit. Didit is a fully integrated, award-winning marketing agency that delivers a comprehensive range of traditional and digital marketing services.
Activation: The Recharge Lounge, sponsored by Kickfurther
Location: SPL2 Lounge
Description: Charge your devices at any time during our four-day market thanks to Kickfurther, who funds 100% of your inventory costs with flexible terms. Control payments on their unique platform, fund orders, and grow your business without debt or equity compromise.
Activation: Espresso Bar & Lounge, sponsored by Payoneer
Location: SPL3 Lounge
Description: Grab a pick-me-up or chat with pal in this crucial lounge space, sponsored by Payoneer. Pay your global suppliers and contractors with Payoneer. Send money to 190+ countries using your bank account or credit card.
Activation: Tea & Coffee Lounge, sponsored by Grace Farms
Location: Reset Lounge, #970
Description: Indulge in a moment of delicious inspiration with premium organic coffees and teas from Grace Farms that give back 100% of profits to ending forced labor.
Product Display: "Editor's Choice" by Oprah Daily
Location: Crystal Palace Lobby
Description: This onsite display features a thoughtfully curated selection of innovative brands, emphasizing values that prioritize purpose, quality, and forward-thinking designs. This dedicated showcase allows you to explore cutting-edge products and discover brands that resonate with your values. Only 16 of our exhibiting brands were chosen for this activation, and we’re thrilled to showcase them in this exclusive manner!
SUNDAY
FEBRUARY 4
YOUR EVENT SCHEDULE
Panel: Understanding the New and Evolving Retail Consumer: Trends and Insights | 1:30 pm
Moderator:
– Robin Kramer, Founder & CEO, Red Boot Consulting
Speakers:
– Robert Diamante, Industry Specialist
– Jessica Gebauer, Owner, Krysset Artisan Boutique & Market
– Katrina Parris, Co-Owner, NiLu Gift Shop
Time: 1:30 pm
Date: Sunday, February 4
Location: Content Lounge
Description: This session will delve into the changing behaviors, preferences, and expectations of today’s shoppers. From the impact of social commerce to hybrid shopping and in-store efficiency to the rising importance of purpose driven consumerism, we’ll explore the many factors shaping the modern and ever-changing retail landscape and provide valuable insights and tactics for connecting with and catering to today’s savvy consumer.
Panel: Unlocking Opportunities in Retail: Leveraging Growth Categories | 2:30 pm
Moderator:
– Jenah Barry, Director of Retail & Experience, Fotografiska New York
Speakers:
– Evi Triantafyllides, Founder & CEO, Worldwide Buddies
– Lisa Roberts, Owner & Buyer, Rock Paper Scissors,
– Kaelyn Nicks, Founder & CEO, JADED CBD
Time: 2:30 pm
Date: Sunday, February 4
Location: Content Lounge
Description: This session will uncover the strategies, insights and market dynamics that will enable retailers to tap into promising avenues of growth, expand their portfolios and engage fresh audiences. From products intentionally designed to celebrate diversity and raise cultural awareness for young consumers, to purposeful wellness, to in-store events and creative initatives, explore how retailers can seize unique opportunities to attract and retain customers and build authentic communities year-round.
MONDAY
FEBRUARY 5
YOUR EVENT SCHEDULE
Tour: Global Trends Tour | 10:00 am
Leader:
– Patti Carpenter, Principal + Global Trend Ambassador, Carpenter + Company/Trendscope
Time: 10:00 am
Date: Monday, February 5
Meeting Location: Meet in the Buyer’s Lounge
Description: TBD
Panel: Greening Retail: Powering Sustainability Transformation | 11:30 am
Moderator:
– Cathaleen Chen, Correspondent, The Business of Fashion
Speakers:
– Jan Lo, CEO, Lo & Sons
– Adam Thatcher, CEO, Grace Farms
– Jules Timms, Founder, Gather Brooklyn
Time: 11:30 am
Date: Monday, February 5
Location: Content Lounge
Description: With customers’ increasing expectations for eco-friendly and socially responsible products, brands are navigating the opportunities to meet environmental goals while still delivering quality product that appeals to consumers. Dive into retail’s sustainability revolution and explore the strategies, technologies and innovative practices in product design, packaging, circular logistics and supply chain management that are driving the transformation of the industry’s shift towards a more sustainable future.
Presentation: NellyRodi's Fall/Winter 2024/25 Trend Forecast Video | 1:30 pm
Speaker:
– Jacqueline Rumohr, US Business Development, NellyRodi Inc.
Time: 1:30 pm
Date: Monday, February 5
Location: Content Lounge
Description: This 30-minute video by renowned forecasting specialist NellyRodi has everything you need to know to be prepared for what’s coming with Fall/Winter 2024/25 trends. Plus, be sure to visit the correlated Trend Gallery in the Crystal Palace Lobby, featuring NY NOW exhibitors. Both the trend presentation and gallery are divided into four captivating macro trends under the theme of PHANTASMS. Explore the realms between the real and unreal, dive into the interplay of dream and reality, and experience the enchantment woven around fairytales and traditional legends.
Panel: Unveiling the Power of Social Commerce | 2:30 pm
Moderator:
– Ann Cantrell, Owner, Annie’s Blue Ribbon General Store
Speakers:
– Gary Sang, VP, TikTok Operations, Super Ordinary USA
-Nick McHenry, Co-Founder & CEO, OneShop
-Susana Chen, Co-Founder, Never Have I Ever Shop
Time: 2:30 pm
Date: Monday, February 5
Location: Content Lounge
Description: This session is your go-to-guide to understanding the fusion of social media and e-commerce, where content and community meet transactions. From influencer marketing to the latest shopping trends on social platforms, we’ll dissect the strategies, technologies, and success stories that are reshaping the way businesses engage with customers.
Happy Hour: Celebrating 100 Years of NY NOW | 4:30 pm
TUESDAY
FEBRUARY 6
YOUR EVENT SCHEDULE
Tour: Social Impact & Sustainability | 10:00 am
Leader:
– Helen Joffe, Rising Artisans Consultant, NY NOW®
Time: 10:00 am
Date: Tuesday, February 6
Location: Meet in the Buyer’s Lounge
Description: Transcend commerce and inspire positive change. This tour will give you the opportunity to engage with visionary artisans and pioneers who are redefining the way business is done. Discover the captivating stories behind these brands’ creations, where innovation meets sustainability and craftsmanship intertwines with ethical practices. Witness the power of conscious consumerism firsthand, and how your choices as a buyer can shape a better future for retail.
Panel: The Authenticity Imperative: Building Brand Success in Retail | 11:30 am
Moderator:
– Kelly Bennett, Founder, With Kelly Bennett
Speakers:
Time: 11:30 am
Date: Tuesday, February 6
Location: Content Lounge
Description: Authenticity is more crucial than ever for brand success in the retail industry today. This session will explore the key role that authenticity plays in connecting with consumers, building trust, and fostering long-term brand loyalty. Through case studies, expert insights, and actionable strategies, you’ll gain a deep understanding of how to authentically resonate with your audience, set your brand apart, and thrive in the competitive retail landscape.
Seminar: Simplify Your Social: Proven Framework for Consistent Social Media Success | 1:30 pm
Moderator:
– Crystal Vilkaitis, Owner, Crystal Media
Time: 1:30 pm
Date: Tuesday, February 6
Location: Content Lounge
Description: “It’s easy to feel overwhelmed by the online marketing world, or to be stuck in a cycle of repetitive, ineffective content. Until now. In this transformative seminar, Crystal will cover the:
-Proven 30-Post Framework: Learn to craft compelling and results-driven content that’s SO EASY to create.
-Attention Economy: Understand how to effectively capture and retain your audience’s (very limited) attention.
-Independent Retailer Advantage: Discover how to leverage your unique benefits over big boxes and Amazon
-The #1 reason small businesses fail at marketing on social media and how you can avoid this. Stop wasting time on posts that don’t resonate and start building a strong, cohesive, and successful social media strategy. It’s time to simplify your social, unleash your potential, and let your business truly shine online. Step into this seminar and step into your future success.”