MARKET HAPPENINGS
Check back often, as exciting new updates are being added weekly!
ALL SHOW DAYS
YOUR EVENT SCHEDULE
Display | Oprah Daily Editor's Picks
Time: All show hours
Location: TBD
Description: Curated with intention and heart, the Oprah Daily Editor’s Picks spotlights the standout NY NOW products and lifestyle essentials loved by the editors behind Oprah’s trusted brand. From everyday game-changers to feel-good finds, each pick is hand-selected to inspire joy, wellness, and purposeful living—just like Oprah would.
Product Giveaway | Bestie Bottles by Ad-N-Art
Time: All show hours
Location: Booth 828
Description: The NY NOW hit is back! Show your buyer badge to receive the cutest gift of the summer – a Bestie Bottle. Your BFF for walks, sports, raves, and the rest of your adventures together, Bestie Bottles are made of vacuum-insulated stainless steel, have a leak-proof character lid, and are 100% BPA free. Engrave a name on it and you’ve got yourself an adorable, converastion-starting way to stay hydrated.
Display | Nelly Rodi Trend Gallery
Time: All show hours
Location: TBD
Description: Discover NellyRodi’s vision for Spring/Summer 2026—a forward-looking exploration of the season’s key trends in color, material, lifestyle, and consumer behavior. Grounded in cultural insight and creative strategy, this presentation offers a rich visual narrative and actionable direction for brands looking to stay ahead. From emerging aesthetics to shifting values, NellyRodi decodes what’s next with clarity and impact.
Installation | BE HOME Tablescape
Time: All show hours
Location: Booth 425
Description: Enjoy perusing a curated tablescape by BE HOME, featuring products and designs by our home exhibitor. Explore the installation, gain inspiration for your store, then visit their booth to purchase these items for your customers. Find all these items and more at the BE HOME booth #425.
Display | NY NOW 2025 Awards Gallery
Time: All show hours
Location: TBD
Description: To celebrate the contributions of all our exhibiting brands, NY NOW’s Innovation & Impact Awards recognizes the creativity and ingenuity of select exhibiting brands and gives our community an opportunity to showcase their products.
Stop by the Awards Gallery to see the finalists for our Summer ’25 Market in each category:
- Sustainability & Social Impact
- Trailblazer
- Emerging Brand
SUNDAY
AUGUST 3
YOUR EVENT SCHEDULE
Community Chat | The Content Connection: Making Social Media Work for You | 11:00 am
Moderator: Tanner and Erika Mitchell, Owners of Famous In Oregon
Time: 11:00 – 11:45 am
Date: Sunday, August 3
Location: Live Content – Booth 946
Description: Get ready to level up your social media game with dynamic duo of Tanner and Erika, the creative minds behind one of today’s most beloved plant and lifestyle brands—and the owners of Famous In Oregon. In this high-energy, interactive session, they’ll break down their approach to building an engaged online community, sharing how they use storytelling, video strategy, and authenticity to grow a brand that truly connects. With live Q&A woven throughout, this is your chance to ask real questions and get real answers. Come equipped with your questions and walk away with fresh ideas, actionable tips, and the confidence to grow your brand with purpose, personality, and heart.
Demo | Unlocking Unified Commerce with Shopify POS | 12:00 pm
Educators: Neilson Flemming, Global Solutions Architect, & James Greco, Senior Solutions Engineer
Time: 12:00 – 6:00 pm
Date: Sunday, August 3
Location: Network Lounge – Booth 938
Description: Join Shopify experts at NY NOW as they explain how brands can harness the power of Shopify POS to elevate in-person retail experiences. Learn how to streamline operations, unify online and offline sales, and drive customer loyalty. Whether you’re scaling a retail brand or enhancing your in-store presence, discover how Shopify POS can be the key to unlocking your brand’s next stage of growth.
Community Chat | The Luxury Experience Edit: Story, Space & the Future of Selling | 1:00 pm
Moderator: Simone Waldron and Paul Schneider with Twist
Panelists: Melissa Geiser with Stanley Korshak, Joy Fan with Re:Tell, stay tuned for more to come!
Time: 1:00 – 1:45 pm
Date: Sunday, August 3
Location: Live Content – Booth 946
Description: Retail is entering its editorial era—where what you sell matters, but how you sell it matters more. In this conversation, three visionary retailers share how they’re redefining luxury through immersive experiences, aesthetic storytelling, and creative collaborations. From scent to supper, discover how rethinking your space can build deeper customer loyalty, spark community, and position your brand for the future of selling.
Tour | The Artisan’s Path: A Global Journey of Heritage and Innovation | 2:00 pm
Guide: Helen Joffe
Time: 2:00 – 3:00 pm
Date: Sunday, August 3
Location: TBD
Description: Join retail strategist Helen Joffe for a curated journey through NY NOW’s Rising Artisans and International Pavilions—an immersive experience blending heritage, innovation, and intention.
In Rising Artisans, meet emerging makers whose work fuses sustainability with bold storytelling. Then explore the International Pavilions, where country-led showcases celebrate centuries-old techniques and modern expressions of craft.
More than a tour, this is a sensory exploration of global creativity—designed to spark curiosity, connect you with distinctive work, and deepen your insight into the people shaping conscious retail.
Fireside Chat | Finding Your Shoppers: Unlocking the Full Power of Digital Marketing | 2:15
Moderator: Chelsea Gladden, CEO of Everything Branding
Time: 2:15 – 3:00 pm
Date: Tuesday, August 5
Location: Live Content – Booth 946
Description: With 2.7 billion online shoppers worldwide and 13.7 million online stores in the U.S. alone, standing out is no small feat. Discover how to maximize your digital footprint by effectively using marketing channels that complement each other to reach your consumers.
Fireside Chat | The Every Channel Marketing Strategy: Driving Sales Through Social, Email, and Text | 3:30 pm
Moderator: Nick McHenry, Founder of OneShop
Time: 3:30 – 4:00 pm
Date: Sunday, August 3
Location: Live Content – Booth 946
Description: Today’s top-performing retailers aren’t just active on every channel — they know how to connect the dots between them. In this fast-paced and actionable session, Nick McHenry, founder of OneShop, shares how to strategically link your social media, email, and text marketing into a seamless system that drives real results.
Discover what it takes to build a cohesive marketing machine that increases customer engagement, boosts sales, and saves you time. Walk away with a fresh perspective, ready-to-use tactics, and a clear understanding of how to turn your marketing into a growth engine — across every channel.
MONDAY
AUGUST 4
YOUR EVENT SCHEDULE
Community Chat | Ask the Experts: Fresh Insights. Real Talk. Retail Ready. | 9:00 am
Moderator: Crystal Vilkaitis, Founder of Rooted in Retail
Panelists: Nick McHenry, Founder of OneShop, other panelists being announced soon!
Time: 9:00 am – 9:45 am
Date: Monday, August 4
Location: Booth 1661
Description: Join us for Ask the Experts, an exciting new series where top minds from across the NY NOW community share straight-to-the-point insights on what’s shaping the retail and brand landscape right now. From trend forecasting and visual merchandising to digital marketing, sourcing, AI, and in-store innovation—our experts are here to answer the questions you’re really asking.
Each session brings together trusted voices from our most impactful programs to deliver candid advice, actionable takeaways, and forward-thinking ideas tailored to both retailers and brands. Whether you’re looking to sharpen your strategy, discover new tools, or simply stay ahead of the curve, this is where it happens. No fluff. Just experts, your questions, and smart solutions.
Community Chat | KNOWING YOUR NUMBERS: Creating your scorecard for success and profit using the Boutique Hub's 6-Layers of Retail | 11:00 am
Moderator: Dane Cohen
Panelists: Coming soon! Keep checking back for updates.
Time: 11:00 am – 11:45 am
Date: Monday, August 4
Location: Live Content – Booth 946
Description: Coming soon! Keep checking back for updates.
Demo | Unlocking Unified Commerce with Shopify POS | 12:00 pm
Educators: Neilson Flemming, Global Solutions Architect, & James Greco, Senior Solutions Engineer
Time: 12:00 – 6:00 pm
Date: Monday, August 4
Location: Network Lounge – Booth 938
Description: Join Shopify experts at NY NOW as they explain how brands can harness the power of Shopify POS to elevate in-person retail experiences. Learn how to streamline operations, unify online and offline sales, and drive customer loyalty. Whether you’re scaling a retail brand or enhancing your in-store presence, discover how Shopify POS can be the key to unlocking your brand’s next stage of growth.
Community Chat | AI Now: Real Strategies for Retail Success | 1:00 pm
Moderator: Crystal Vilkaitis
Panelists: Lindsey Peterson – Head of Beauty @ Ground AI
Other panelists TBD
Time: 1:00 – 1:45 pm
Date: Monday, August 4
Location: Live Content – Booth 946
Description: Artificial Intelligence is no longer a concept of the future—it’s a tool retailers and brands are using right now to enhance customer experience, streamline operations, and market more efficiently. In this expert-led session, Crystal Vilkaitis brings together industry leaders who are actively using AI in their businesses. Whether you’re focused on e-commerce, brick-and-mortar, or digital marketing, this conversation will unpack what’s working, what to avoid, and how to get started. Bring your questions and curiosity—this is your opportunity to demystify AI and gain real-world insights you can put to work.
Fireside Chat | How Retail Trailblazers Scale: Lessons from Shopify and NetSuite | 2:15
Panelists: Chris Benner, Master Industry Principal at NetSuite and Dwayne Doshier, Partner Growth Architect at Shopify
Time: 2:15 – 3:00 pm
Date: Monday, August 4
Location: Live Content – Booth 946
Description: Join Shopify and NetSuite experts as they dive deep into how retailers like Hammitt are achieving explosive growth by leveraging the ultimate commerce + ERP power combo.
Fireside Chat | NellyRodi Trend Presentation | 3:30 pm
Moderator: Jacqueline Rumohr
Time: 3:30 – 4:15 pm
Date: Monday, August 4
Location: Live Content – Booth 946
Description: Step into the future of fashion with NellyRodi’s freshly released Spring/Summer 2026 Trend Presentation, now happening live this market.
As the global authority in creative intelligence and brand strategy, NellyRodi unveils a bold, data-driven vision for SS26—offering exclusive insights into the colors, materials, cultural shifts, and consumer behaviors that will shape the season’s creative landscape. Whether you’re designing collections, shaping product narratives, or aligning your brand with tomorrow’s desires, this is the presentation that sets the pace.
Summer Happy Hour | 4:00 pm
Sponsored by: Cozy Earth and JK Adams Company, Inc.
Time: 4:00pm while supplies last
Date: Monday, August 4
Location: Tasting Lounge in Home – Booth 340
Description: Take a break and celebrate the Summer at the Tasting Lounge in HOME with Cozy Earth, JK Adams, and more. This year’s happy hour is bigger and better with beer, wine, and a refreshing specialty gin cocktail on offer. Get here early to sip your summer delights and unwind with colleagues and new friends at NY NOW.
TUESDAY
AUGUST 5
YOUR EVENT SCHEDULE
Community Chat | Ask the Experts: Fresh Insights. Real Talk. Retail Ready. | 9:00 am
Moderator: Crystal Vilkaitis
Panelists: Nick McHenry, Founder of OneShop, other panelists being announced soon!
Time: 9:00 – 9:45 am
Date: Tuesday, August 5
Location: Booth 1661
Description: Join us for Ask the Experts, an exciting new series where top minds from across the NY NOW community share straight-to-the-point insights on what’s shaping the retail and brand landscape right now. From trend forecasting and visual merchandising to digital marketing, sourcing, AI, and in-store innovation—our experts are here to answer the questions you’re really asking.
Each session brings together trusted voices from our most impactful programs to deliver candid advice, actionable takeaways, and forward-thinking ideas tailored to both retailers and brands. Whether you’re looking to sharpen your strategy, discover new tools, or simply stay ahead of the curve, this is where it happens. No fluff. Just experts, your questions, and smart solutions.